CATEGORY Collaboration events

Pop-up Store

Persona Animate Fair & Exclusive Shop Starts September 19!

The “Persona” Series 30th Anniversary Animate Fair will be held from September 19 to October 25, 2026, at Animate stores nationwide and on the Animate online store. For every 1,100 yen (tax included) spent on the purchase or pre-order of related merchandise, customers will receive one of eight exclusive clear bookmarks. Additionally, a pop-up shop will be held simultaneously at the Animate Ikebukuro Main Store, featuring fair-exclusive items such as cushions bearing logos from past games and acrylic art cards.

Pop-up Store

EXPO 2025 Pop-Up Store in Akihabara Opens September 18!

The “EXPO 2025 Official Pop-Up Store at Ecute Akihabara,” themed around “Myaku Myaku,” the official mascot of the Osaka-Kansai World Expo, will be held from September 18 to September 27, 2026, at “TOPPA!!! BASE AKIBA,” located inside the ticket gates at JR Akihabara Station, from September 18 to September 27, 2026. The store will feature “Myaku Myaku Studio” merchandise, including a full lineup of 20 postcards and 5 posters, store-exclusive gacha-gacha trading acrylic stands, and a “WithShot®” digital photo booth where visitors can take photos with “Myaku Myaku.”

News

Baki-do × Don Quijote: Newly Illustrated Merchandise Goes on Sale Starting September 26!

New merchandise for the anime *Baki-do* will go on sale at participating Don Quijote stores starting September 26, 2026. The lineup will feature items showcasing newly drawn illustrations of Baki, Hanayama, and Katsumi wearing traditional Japanese kimono, and customers will receive one bonus card for every 2,000 yen (tax included) spent on related merchandise.

Pop-up Store

HELLO KITTY’S SWEETS MARKET Opens in 3 Cities Starting September 18!

Sanrio’s large-scale shopping event, “HELLO KITTY’S SWEETS MARKET -Chocolate lovers-,” will be held at the Daimaru Umeda Store starting September 18, 2026, at the Tobu Department Store Ikebukuro Branch starting October 22, and and at the Daimaru Sapporo Store starting November 18.
The lineup will feature over 2,000 items, centered on event-exclusive merchandise featuring Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Choco Cat, and Lullaby Lovables dressed in chocolate-colored outfits.

Original Art Exhibition / Exhibition

KAWAII LAB. Costume Exhibition Opens at Daimaru Kobe on October 28!

KAWAII LAB.’s costume exhibition, “KAWAII CLOSET,” will be held from October 28 to November 10, 2026, at the Daimaru Museum on the 9th floor of the Daimaru Kobe Store. In addition to 154 costumes actually worn by a total of 38 members from five groups—including FRUITS ZIPPER and CANDY TUNE—during live performances and music videos, the exhibition will also feature design sketches and handwritten messages.

Collaboration Café

Poko-Pee × Sweets Paradise: Collaboration Café Opens October 2!

A collaboration café called “POKOPEA WORLD KITCHEN,” featuring Ponpoko and Peanuts-kun (Poko-Pee), will be held at five locations—Tokyo, Osaka, Aichi, Hyogo, and Hiroshima—starting October 2, 2026. The event is themed around the two characters’ world travels, and reservations are now being accepted via the Sweets Paradise app.

News

Urban Legend Debunking Center × Karaoke no Tetsujin: October Collaboration Confirmed!

It has been announced that a collaboration between the adventure game *Urban Legend Deconstruction Center* and Karaoke Tetsujin will take place in October 2026. Exclusive illustrations created specifically for the collaboration, featuring angels and demons as their theme, have been unveiled, and details regarding the menu and merchandise will be announced at a later date.

Pop-up Store

“The Twelve Kingdoms” Pop-Up Store at Maruzen Junkudo Bookstore on September 17!

To commemorate the release of *The Shore of the Underworld*, the first new volume in Fuyumi Ono’s fantasy series *The Twelve Kingdoms* in seven years, a *The Twelve Kingdoms* pop-up store will be held at venues operated by the Maruzen Junkudo Bookstore Group starting September 17, 2026. Exclusive Maruzen Junku Bookstore merchandise—including printed cookies, large handkerchiefs, Jetstream Lite pens, and original shopping bags—will be available. Sales of the new book and merchandise will begin at midnight on September 17 at magmabooks in Toranomon, Tokyo.

News

Love Live! Sauna Event #5: Coming to 12 locations nationwide starting September 23!

The fifth installment of the “Love Live! Series × Sauna and Rock Bath Facility Collaboration: ‘Love Live! Sauna’” will be held at 12 facilities nationwide from September 23 to October 8, 2026. The fifth installment will feature μ’s as its theme, with merchandise featuring newly drawn illustrations of the members enjoying the sauna, as well as a “Music Löyly” event where guests can relax while listening to μ’s songs.

Pop-up Store

Blue Archive POP-UP STORE at Kotobukiya Opens September 17!

The “Blue Archive POP UP STORE 2026 in Kotobukiya,” a pop-up store for *Blue Archive -Blue Archive-*, will be held on the 1st floor of the Kotobukiya Akihabara Building from September 17 to October 4, 2026!
Featuring a “Blue Sea and White Shirt” theme, the store will offer newly drawn illustrations on BIG tapestries, BIG towels, BIG acrylic stands, and name key chains. For every 3,000 yen spent on eligible merchandise, customers will receive a free postcard (8 varieties total, distributed at random) as a purchase bonus.

News

The New Prince of Tennis × Round One Collaboration Part 5 Starts October 1!

The fifth installment of the collaboration event between the anime *The New Prince of Tennis* and Round One will be held from October 1 to November 3, 2026, at 100 Round One locations nationwide. In addition to the sale of new merchandise featuring newly drawn illustrations, limited-edition collaboration perks for bowling and karaoke are also planned.

Pop-up Store

Chikawa Pop-Up Store at Senboku Takashimaya in Osaka Opens September 24!

A pop-up store for “Chiikawa”—whose characters are beloved for their endearing, clumsy yet earnest way of life—will be held at the Senboku Takashimaya 4th-floor Event Hall from Thursday, September 24, 2026, through Tuesday, October 6!
The lineup features a wide variety of new products, including the “It’s Way Too Delicious! ‘Water’… Mascot,” leopard-print vanity pouches and pin badges, Pasta-rai-suke T-shirts, and zip-up hoodies from the horror series.

News

“Bocchi the Rock!” × Toshimaen Niwa-no-Yu: Starts October 1!

A collaboration event between the anime “Bocchi the Rock!” and Toshimaen Niwa-no-Yu, titled “Bocchi the Niwa-no-Yu,” will be held from October 1 to November 15, 2026. In addition to receiving a tenugui towel and a rally sheet with the purchase of a collaboration admission ticket, a total of 10 types of collaboration merchandise featuring original illustrations will be available.

News

Code Geass × Round One Collaboration Campaign Starts October 1!

It has been announced that a collaboration campaign between the Sunrise-produced sci-fi robot anime “Code Geass: Lelouch of the Rebellion” and Round One (ROUND1) will be held from October 1, 2026, to January 3, 2027. A promotional visual featuring bowling pins, billiard balls, and a microphone has been released, and specific details regarding the collaboration—including merchandise and special menu items—will be announced at a later date.

Pop-up Store

“Love Live! Halloween Party” Fair at Gamers on October 9!

The “Halloween Party Fair” for the fourth installment of the School Idol Project, “Love Live! Superstar!!,” will be held from October 9 to November 1, 2026, at all Gamers stores and the Gamers Online Shop. Newly drawn illustrations of the Liella! members dressed in Halloween costumes have been unveiled for the first time: CatChu! appears in black cat-themed outfits, KALEIDOSCORE in witch-themed outfits, and 5yncri5e! in ghost-themed outfits!

Original Art Exhibition / Exhibition

“Ashita no Joe” Art Tour to Kick Off on September 25 and Travel to Five Cities!

A traveling exhibition of metal canvas art from the anime *Ashita no Joe* will be held in five cities—starting in Osaka on September 25, 2026—and will subsequently move to Tokyo, Yokohama, Fukuoka, and Nagoya. In addition to viewing works rendered in three dimensions with up to 32 layers, visitors will be able to purchase items on-site at the exhibition sale, which will also feature venue-exclusive merchandise.

Collaboration Café

EXILE × TSUTAYA Collaboration Café Opens September 25!

A collaboration café celebrating the release of EXILE’s 25th ANNIVERSARY CONCEPT ALBUM, *PARTY TUNE -BEST SELECTION-*, will be held at TSUTAYA locations in Tokyo and Osaka from September 25 to October 12, 2026. In addition to food and drinks produced by AMAZING COFFEE, the event will feature an exhibition tracing EXILE’s history, café-exclusive merchandise, and special gifts for both entry and with each order.

News

Aikatsu! × Tobu Zoo: “Safari Look” Event Starts October 17!

A collaboration event between “Aikatsu! 10th STORY ~STARWAY to the Future~” and Tobu Zoo will be held from October 17, 2026, through January 11, 2027. Newly drawn illustrations featuring nine idols, including Ichigo Hoshimiya, interacting with animals in safari-style outfits will be unveiled, and the event will offer collaboration admission tickets, original merchandise, and specially packaged food items.