“The Twelve Kingdoms” Pop-Up Store at Maruzen Junkudo Bookstore on September 17!

“The Twelve Kingdoms” Pop-Up Store at Maruzen Junkudo Bookstore on September 17!

A “POP UP STORE” for “The Twelve Kingdoms,” based on the original work by Fuyumi Ono, is coming! Starting September 17, 2026, the store will be held at Maruzen’s Marunouchi Main Store and other venues within the Maruzen Junku Bookstore Group, where original merchandise exclusive to Maruzen Junku Bookstore will be on sale.

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Key Points of This Article

・The “Twelve Kingdoms” POP-UP STORE will be held from September 17 to October 14, 2026, at venues operated by the Maruzen Junkudo Bookstore Group
・Four exclusive Maruzen Junkudo Bookstore items will be available
・Customers who purchase 3,300 yen or more (including tax) worth of “The Twelve Kingdoms” merchandise at the event will receive a venue-exclusive puffy sticker as a gift
・“magmabooks” in Toranomon, Tokyo, will begin selling the new book *The Shore of the Underworld* and related merchandise starting at midnight on September 17
・Maruzen’s Marunouchi Main Store will also host an exhibition of original artwork by Akihiro Yamada starting September 23 to commemorate the publication of *The Shore of the Underworld: The Twelve Kingdoms*

Details of the “Twelve Kingdoms” POP-UP STORE

“The Shore of the Underworld” (Shincho Bunko), the first new volume in seven years of Fumimi Ono’s fantasy series “Twelve Kingdoms,” on September 17, 2026.

To commemorate this, “The Twelve Kingdoms” pop-up stores, where fans can purchase merchandise, are currently being held at bookstores nationwide. The Maruzen Junkudo Bookstore Group will host these events at four locations—Maruzen Marunouchi Main Store, MARUZEN & Junkudo Sapporo Store, Maruzen Okayama Symphony Building Store, and Junkudo Fukuoka Store—for a limited time from September 17 to October 14, 2026.

The Twelve Kingdoms POP-UP STORE: Original Merchandise Exclusive to Maruzen and Junkudo Bookstores ©Akihiro Yamada/Fumiyo Ono/Shinchosha

The “Twelve Kingdoms” POP-UP STORE has different run dates at each bookstore. It has already started early at Ogaki Bookstore’s Aeon Mall KYOTO branch, three Sanseido Bookstore locations, Shosen Book Tower, and Kinokuniya Bookstore’s Yokohama branch have already kicked off the event on September 1. The Maruzen Junkudo Bookstore Group and Kinokuniya Bookstore’s Shinjuku Main Store will begin their events on September 17, coinciding with the release date of the new book *The Shore of the Underworld*.

According to Shinchosha, this pop-up store marks the first opportunity nationwide to purchase merchandise that was newly released at the “Twelve Kingdoms” Akihiro Yamada Original Art Exhibition held at the Himeji Museum of Literature in 2025.

Maruzen Junkudo Bookstore Exclusive Original Merchandise Now Available!

Maruzen Junkudo Bookstore will offer original items available exclusively at their locations.

A total of four items will be available: a “large handkerchief” featuring cover art by Akihiro Yamada, “printed cookies (12-pack)” with character designs, the “Jetstream Lite” multifunctional ballpoint pen, and an “original shopping bag” perfect for taking home!

Maruzen Junkudo Bookstore Exclusive Original Merchandise
Product Name Price (Tax Included)
Printed Cookies (12-piece pack) 1,080 yen
Large Handkerchief 3,300 yen
Jetstream Lite 2,420 yen
Original Tote Bag 495 yen

*All images are for illustrative purposes only.

Receive a venue-exclusive “Puffy Sticker”

At each POP UP STORE location, customers who purchase “The Twelve Kingdoms” merchandise totaling 3,300 yen or more (tax included) will receive one puffy sticker featuring a design exclusive to that POP UP STORE venue.

The designs differ from the bonuses offered at the “Twelve Kingdoms” New Release Countdown Fair currently being held at bookstores nationwide. Please note that this offer ends when supplies run out; one sticker is distributed per transaction, and books are not eligible. Since the method of distribution varies by bookstore, please check the information provided at each location for details.

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On sale starting at 12:00 a.m. on September 17 at “magmabooks” in Toranomon, Tokyo

“magmabooks” (Toranomon, Tokyo), operated by Maruzen Junkudo Bookstore, will will sell the new release *The Shore of the Underworld* from 12:00 a.m. to 1:00 a.m. on September 17, 2026. It will also be available for purchase during regular business hours starting at 11:00 a.m. “Twelve Kingdoms” merchandise will also be available for purchase in-store starting at 12:00 a.m. on September 17.

The Twelve Kingdoms: *The Shore of the Underworld* on sale at magmabooks starting at 12:00 a.m. on September 17 © Akihiro Yamada/Fumiyo Ono/Shinchosha

The only entrance is the main entrance on the 2nd floor; the 3rd-floor entrance will be closed. Out of consideration for the neighborhood, customers are asked to arrive after 11:40 PM on the day of the event. Payment will be cashless only, and the store may impose a purchase limit of “one book per person” at its discretion on the day of the event. Tokyo Metro Hibiya Line The last train from “Toranomon Hills” Station departs at 12:23 a.m. toward Nakameguro and at 11:59 p.m. toward Kita-Senju, so please check your return transportation options as well.

“Lounge Access Plan” – Buy and Read Immediately “In-Store Stay Plan”

A special plan is available that allows you to use the in-store lounge “magmalounge” at a discounted rate until 5:00 AM on September 17. Private seating is 4,000 yen (tax included), and standard seating (semi-private or open seating) are 3,000 yen (tax included); both plans include one copy of *The Shore of the Underworld* and lounge access until 5:00 AM. Additionally, a plan allowing you to stay among the bookshelves on the second floor until morning is available for 2,000 yen (tax included)! You can bring your own picnic blanket or a simple folding chair to read.

All plans require advance reservations, which must be made by September 14 at the magmabooks store or by phone (03-6273-3873) by September 14. The lounge offers free Wi-Fi, free drinks, and free snacks, with a total of 33 seats: 6 private seats and 27 standard seats. There are no restrooms inside the store or in the lounge, and “restroom break” times—during which staff will escort guests to the restroom outside the store—will be held approximately twice at 2:00 a.m. and 4: 00, when staff will guide guests to restrooms outside the store. According to the official announcement as of September 10, the private and semi-private booths are fully booked, and only open seating is available.

About the New Release “The Shore of the Underworld,” the First in Seven Years

*The Shore of the Underworld* is an original short story collection—the first new installment in seven years from the *Twelve Kingdoms* series, which has sold over 14 million copies cumulatively. It includes four stories that confront the nature of life and question the meaning of existence, including the title story, “The Shore of the Underworld,” and “The Stranger.” It will be released nationwide (excluding some regions) by Shincho Bunko on September 17, 2026, with a list price of 825 yen (tax included).

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Bookstores Hosting the “Twelve Kingdoms” POP-UP STORE

According to an announcement by Shinchosha, the “Twelve Kingdoms” POP-UP STORE will be held at the following bookstores. The event is also being held at bookstores outside the Maruzen Junkudo Bookstore Group, and the duration varies by store.

List of Bookstores Hosting the “Twelve Kingdoms” Pop-Up Store
Bookstore/Venue Event Dates
Ogaki Bookstore, Aeon Mall KYOTO Branch, Special Feature Corner September 1–September 30
Kinokuniya Bookstore Umeda Main Store, Paperback Section & Special Feature Corner September 6–September 30
Kinokuniya Bookstore Shinjuku Main Store, 2nd Floor Book Salon

September 17–October 18
Kinokuniya Bookstore, Yokohama Branch, In-Store Fair Display September 1–October 15
Sanseido Bookstore, Ikebukuro Main Store, Annex, Basement Level 1, Zone A September 1–September 30
Sanseido Bookstore, Kanda-Jinbocho Main Store, 2nd Floor, “Cave of Inquiry”

September 1–September 30
Sanseido Bookstore, Yurakucho Branch, Special Corner on the Staircase Landing September 1–September 30
Shosen Book Tower, 1st Floor POP-UP Corner

September 1–October 4
Junkudo Bookstore, Fukuoka Branch, 3rd Floor Pop-up Corner September 17–October 14
MARUZEN & Junkudo Bookstore Sapporo Branch, 3rd Floor Event Space September 17–October 14
Maruzen Okayama Symphony Building Store, Basement Level 1 Stationery Event Space September 17–October 14
Maruzen Marunouchi Main Store, 1st Floor Event Space September 17–October 14

Maruzen Marunouchi Main Store will also host an Akihiro Yamada Original Art Exhibition

At the Maruzen Marunouchi Main Store, in conjunction with the POP-UP STORE, the “Shores of the Underworld: The Twelve Kingdoms” , will be held in Gallery B on the 4th floor from September 23 to October 6, 2026. Opening hours are 9:00 AM–9:00 PM (closing at 3:00 PM on September 29 and 4:00 PM on the final day), and Admission is free. All original cover art and illustrations created specifically for *The Shore of the Underworld* will be unveiled for the first time, and numerous related illustrations—including those from *The Silver Ruins: The Moon of Black*—will also be on display. In addition, a special exhibition of costumes and props is planned to commemorate the Blu-ray release of the Toho musical *The Twelve Kingdoms: Shadow of the Moon, Sea of Shadows*.

人気作品のキャラクターグッズ Anime Store.JP (アニスト) にて取扱中!

The “Twelve Kingdoms” POP-UP STORE opens on September 17!

The Twelve Kingdoms POP-UP STORE: Maruzen Junkudo Bookstore Exclusive Original Merchandise © Akihiro Yamada/Fumiyoshi Ono/Shinchosha
“The Twelve Kingdoms” POP-UP STORE (Maruzen Junkudo Bookstore Group) Event Overview
Event Dates [Tokyo/Marunouchi] September 17–October 14, 2026
[Hokkaido/Sapporo] September 17–October 14, 2026
[Okayama/Omote-machi] September 17–October 14, 2026
[Fukuoka/Tenjin] September 17–October 14, 2026
Venues [Tokyo/Marunouchi] Maruzen Marunouchi Main Store
[Hokkaido/Sapporo] MARUZEN & Junkudo Bookstore Sapporo Store
[Okayama/Omotecho] Maruzen Okayama Symphony Building Store
[Fukuoka/Tenjin] Junkudo Bookstore Fukuoka Store
Official Website Shinchosha “The Twelve Kingdoms” Official Website
Official X @12koku_shincho

“Twelve Kingdoms” Pop-Up Store FAQs

When will the “Twelve Kingdoms” Pop-Up Store be held?

It will be held from September 17 to October 14, 2026, at four locations within the Maruzen Junkudo Bookstore Group (Maruzen Marunouchi Main Store, MARUZEN & Junkudo Sapporo Store, Maruzen Okayama Symphony Building Store, and Junkudo Fukuoka Store). At other bookstores, the event may begin as early as September 1, and the dates vary by location.

What original merchandise exclusive to Maruzen & Junkudo Bookstore will be available for purchase?

There are four items in total: Printed Cookies (12-piece pack) for 1,080 yen, a large handkerchief for 3,300 yen, a Jetstream Lite for 2,420 yen, and an original shopping bag for 495 yen. All prices include tax.

What time will sales begin at magmabooks?

At magmabooks in Toranomon, Tokyo, the new book *The Shore of the Underworld* and *The Twelve Kingdoms* merchandise will be on sale from 12:00 a.m. to 1:00 a.m. on September 17, 2026. Items will also be available for purchase during regular business hours starting at 11:00 AM; payment is cashless only.

Is a reservation required for the magmabooks lounge plan?

Reservations are required in advance and must be made by September 14 at the magmabooks store or by phone (03-6273-3873). Private seating costs 4,000 yen (tax included), standard seating costs 3,000 yen (tax included), and the in-store stay plan costs 2,000 yen (tax included); each option includes one copy of *The Shore of the Underworld*.

How can I get the venue-exclusive puffy stickers?

You’ll receive one sticker with any purchase of *The Twelve Kingdoms* merchandise totaling 3,300 yen or more (including tax) at each POP UP STORE venue. This offer ends when supplies run out; one sticker per transaction, and books are excluded from this offer.

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Please check the official website for details.
*Please note that the information in this article may be out of date. We ask that you check the official website for the latest details.

© Akihiro Yamada/Fumiyo Ono/Shinchosha

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