The first collaboration between the anime “Demon Slayer: Kimetsu no Yaiba” and Hanamaruki’s “Sugu Umai Cup Miso Soup” has been announced!
A limited edition series of six packaging designs, featuring original illustrations by ufotable, will be released sequentially starting in mid-October 2026!
・6 types of limited-edition packaging featuring original illustrations by ufotable
・Shipments will begin sequentially starting in mid-October 2026 (While supplies last)
・Available at supermarkets, mass retailers, drugstores, and other locations nationwide
・A campaign offering chances to win acrylic stand sets and a complete box set is also being held
Demon Slayer × Sugu-Umai Cup Miso Soup Details
Featuring original illustrations by ufotable, in which the characters deliver warm miso soup tailored to the flavors and ingredients of each variety!
“Soimame,” the official character for “Sugu-Umai Cup Miso Soup,” also appears on the packaging.
© Koyoharu Gotouge/Shueisha, Aniplex, ufotableLimited-Edition Packaging Lineup
Featuring popular ingredients like fried eggplant, spinach, and pork miso soup, a total of 6 varieties are available in original packaging!
The fried eggplant features illustrations of both Tanjiro Kamado and Giyu Tomioka.
Fried Eggplant (Tanjiro Kamado & Giyu Tomioka)
Spinach (Tanjiro Kamado)
Tonjiru (Zenitsu Agatsuma)
Tororo Kombu (Inosuke Hashibira)
Nori & Aosa (Giyu Tomioka)
Long Green Onion (Shinobu Kocho)
| Sugu-Umai Cup Miso Soup: Fried Eggplant | Tanjiro Kamado & Giyu Tomioka |
|---|---|
| Sugu-Umai Cup Miso Soup: Spinach | Tanjiro Kamado |
| Sugu-Umai Cup Miso Soup: Pork Miso Soup | Zenitsu Agatsuma |
| Instant Delicious Cup Miso Soup: Tororo Kombu | Inosuke Hashibira |
| Instant Delicious Cup Miso Soup: Nori & Aosa | Giyu Tomioka |
| Sugu-Umai Cup Miso Soup: Green Onion | Shinobu Kocho |
Demon Slayer × “Sugu-Umai” Cup Miso Soup Collaboration Commemorative Campaign
To celebrate the collaboration, we’re holding a giveaway campaign in two rounds where you can win limited-edition original merchandise!
Details on how to enter and other information will be announced sequentially on Hanamarki’s official X account and the special campaign website.
| Phase 1 | Entry Period: November 1, 2026 (Sun) – November 30, 2026 (Mon) Prize: Original Acrylic Stand Set (50 winners) |
|---|---|
| Round 2 | Entry Period: December 1, 2026 (Tue) – January 31, 2027 (Sun) Prize: Complete Box of Collaboration Products (in an original box) – 50 winners |
| How to Enter | Details will be announced sequentially on the official Hanamaruki X account and the special campaign website |
| Hanamaruki Official X | @Hanamaruki_PR |
Demon Slayer × Sugu-Umai Cup Miso Soup: Coming Soon Starting Mid-October!
© Koyoharu Gotouge/Shueisha, Aniplex, ufotable| Official Website | “Sugu-Umai Cup Miso Soup” × “Demon Slayer” Collaboration Special Site |
|---|---|
| Collaboration Products | Instant Delicious Cup Miso Soup: Fried Eggplant / Spinach / Pork Miso Soup / Shredded Kelp / Aosa Seaweed / Green Onion (6 varieties total) |
| Shipping Period | Starting in mid-October 2026, sequentially *Ends when stock runs out |
| Retailers | Supermarkets, mass retailers, drugstores, etc., nationwide |
| Campaign | Phase 1: November 1–30, 2026 / Phase 2: December 1, 2026–January 31, 2027 |
| Inquiries | Please contact the Hanamaruki Customer Service Center . |
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Demon Slayer × Sugu-Umai Cup Miso Soup: Frequently Asked Questions
When will it go on sale?
Shipments will begin in mid-October 2026. Sales will end once stock runs out.
Where can I buy it?
It will be sold at supermarkets, mass retailers, drugstores, and other locations nationwide.
How many types of collaboration packaging are there?
There are six varieties in total: Fried Eggplant, Spinach, Pork Miso Soup, Shredded Kelp, Aosa Seaweed, and Green Onion.
What are the campaign prizes?
For the first phase (November 1–30, 2026), 50 winners will receive an original acrylic stand set. For the second phase (December 1, 2026 – January 31, 2027), 50 winners will receive a complete box set of collaboration products. Details on how to enter will be announced sequentially on Hanamarki’s official X account and the special campaign website.
Please check the official website.
*Please note that the information in these articles may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© Koyoharu Gotouge/Shueisha, Aniplex, ufotable
