An Animate Fair and an Animate-exclusive shop have been announced to commemorate the 30th anniversary of the *Persona* series!
From September 19 to October 25, 2026, all eight types of clear bookmarks—exclusive to the fair—will be available at Animate stores nationwide and through Animate’s online store, along with fair merchandise exclusive to the Animate Ikebukuro Main Store.
During the same period, the 30th Anniversary Gratte will also be held at Animate Gratte.
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・September 19–October 25, 2026
・The fair will be held at Animate stores nationwide and on the Animate online store; the exclusive shop will be located at Animate Ikebukuro Main Store
・For every 1,100 yen (tax included) spent on purchases or pre-orders, receive one bonus clear bookmark (8 varieties total)
・Exclusive shop items, such as cushions featuring logos from past titles and acrylic art cards, will be available
Details of the “Persona Series 30th Anniversary Animate Fair”
An Animate Fair commemorating the 30th anniversary of the “Persona” series—marking 30 years since the release of the first title—will be held from September 19 to October 25, 2026. The event will take place at Animate stores nationwide and via the Animate Online Store, and special gifts will be offered with the purchase or pre-order of eligible items during the event period.
©ATLUS. ©SEGA.Fair Bonus: 8 Types of “Clear Bookmarks”
As a fair bonus, 8 types of clear bookmarks will be available. They feature designs of the protagonists from past titles in the series, each with its own title-specific color scheme and the “PERSONA 30th ANNIVERSARY” logo.
©ATLUS. ©SEGA.*You cannot choose which bonus item you receive
*The promotion will end once items are sold out, even during the promotional period
Conditions for Receiving the Bonus Item
The number of bonus items awarded varies depending on how you purchase eligible products. For “Persona” series merchandise, you receive one bonus item for every 1,100 yen (tax included) spent on purchases or pre-order deposits. For books, audio, visual media, and games, you receive one bonus item per item purchased or pre-ordered (a minimum pre-order deposit of 1,100 yen, tax included, is required) , and for Gratte and paid bonuses, one voucher is awarded per item purchased.
| “Persona” Series-Related Products | 1 card for every 1,100 yen (tax included) paid as a deposit for purchases or pre-orders |
|---|---|
| For each book, audio, visual media, or game | purchased or pre-ordered (minimum down payment of 1,100 yen, tax included required), you will receive one card |
| Gratte and paid bonuses | : 1 card per item purchased |
*All amounts specified for this promotion include tax.
*Certain items are excluded from this promotion, including online lottery tickets, capsule machine items, Kumameto-related products, and select TCGs.
*Since advance payments cannot be made through Animate’s online store, pre-orders for products released outside the promotion period are not eligible for this promotion.
Overview of the “Persona Series 30th Anniversary Animate Exclusive Shop”
To coincide with the fair, an exclusive shop will be held at the Animate Ikebukuro Main Store. The event will run concurrently with the fair, from September 19 to October 25, 2026, and will be held in the special exhibition spaces on the 1st floor of the North and South Wings.
©ATLUS. ©SEGA.Admission by numbered tickets on September 19 and 20
At the Ikebukuro Main Store, to alleviate crowding on September 19 and 20, admission tickets for product purchases will be distributed on a first-come, first-served basis. Products will be displayed in the North Wing 1F sales area, and admission is scheduled to be free all day starting September 21.
Admission tickets will be distributed on a first-come, first-served basis via the LINE app on the day of the event. The application period is from 8:30 a.m. to 8:30 p.m. each day, and ticket numbers will be issued immediately. To apply, you must add the “Animate Ikebukuro Main Store Admission Ticket Account” as a friend on LINE. Each person is limited to one ticket per account per day.
©ATLUS. ©SEGA.*Registration will close as soon as all slots are filled, even during the application period.
*Only the person who obtained the admission ticket may enter; others are not permitted.
*Obtaining an admission ticket does not guarantee the purchase of any merchandise.
*Reselling, transferring, or delegating admission rights is prohibited.
*You can check your call status only via LINE.
“Animate Only Shop” Fair Merchandise
The Only Shop will feature promotional merchandise adorned with logos from past titles and series protagonists. There are 13 types of cushions featuring logos from past titles, ranging from *Persona: The Legend of the Goddess* to *Persona 5 The Royal*, and 8 types of acrylic folding screen stands—each featuring the protagonist of a different title—that connect to acrylic autograph cards.
©ATLUS. ©SEGA.The Aurora Art Collection features 30 different designs, and the Mini Clear File Collection features 13 different designs—all available as random items! There are 7 types of metal keychains and 8 types of flight tags.
©ATLUS. ©SEGA.| Historical Logo Cushions (13 Types) | 2,750 yen each |
|---|---|
| Mesh Pouches (3 types) | 2,200 yen each |
| Acrylic Art Cards (8 types) | 1,320 yen each |
| Connectable Acrylic Folding Screen Stands (8 types) | 1,980 yen each |
| Metal Keychains (7 types) | 1,320 yen each |
| Flight Tags (8 designs) | 990 yen each |
| Acrylic Magnets (3 designs) | 770 yen each |
| Embroidered Patch Stickers (9 varieties) | 990 yen each |
| Aurora Art Collection (30 varieties total) | 1 pack (2 pieces) 440 yen / 1 BOX (15 packs) 6,600 yen |
| Mini Clear File Collection (13 varieties total) | 1 pack 264 yen / 1 box (13 packs) 3,432 yen |
| Metalyx Pin Badge Collection/A (7 varieties total) | 1 pack 770 yen / 1 box (7 packs) 5,390 yen |
| Metalyx Pin Badge Collection/B (7 varieties total) | 1 pack 770 yen / 1 BOX (7 packs) 5,390 yen |
| Historical Logo Acrylic Magnets (13 varieties total) | 1 pack: 660 yen / 1 BOX (contains 13 packs): 8,580 yen |
*The Aurora Art Collection, Mini Clear File Collection, Metalux Pin Badge Collection, and Historical Logo Acrylic Magnet Collection are sold as random selections.
*Items are available while supplies last.
*Purchase limits may apply, and these limits are subject to change or removal without notice depending on circumstances.
*Items other than those listed may also be available.
The “Persona 30th Anniversary Animate Fair & Exclusive Shop” starts September 19!
©ATLUS. ©SEGA.| Event Dates | [Fair/Nationwide] September 19–October 25, 2026 [Exclusive Shop/Ikebukuro] September 19–October 25, 2026 |
|---|---|
| Venue | [Fair/Nationwide] Animate stores nationwide and Animate Online Store 【Exclusive Shop/Ikebukuro】Animate Ikebukuro Main Store, North and South Wings, 1st Floor, Special Exhibition Space |
| Official Website | Animate Fair Special Page Animate Only Shop Special Page |
Frequently Asked Questions about the “Persona 30th Anniversary Animate Fair & Exclusive Shop”
When and where will the Animate Fair be held?
From September 19 to October 25, 2026. The event takes place at Animate stores nationwide and via the Animate Online Store.
How do I get the bonus clear bookmark?
You’ll receive one bookmark for every 1,100 yen (tax included) spent on purchases or pre-order deposits for “Persona” series merchandise, one for each book, audio, video, or game item purchased or pre-ordered (a minimum pre-order deposit of 1,100 yen, tax included, is required), and one for each purchase of a Gratte or paid bonus item. There are 8 designs in total, and you cannot choose the design.
Where is the exclusive shop located, and how do I get in?
The venue is the special exhibition space on the 1st floor of the North and South Wings of Animate Ikebukuro Main Store. On September 19 and 20, admission will be on a first-come, first-served basis using the LINE app, and from September 21 onward, admission is scheduled to be free all day.
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© ATLUS. © SEGA.
