The “SEGA POP-UP SHOP in Okinawa PARCO CITY,” featuring a wide selection of limited-edition “SEGA STORE” merchandise, is making its Okinawa debut at San-A Urasoe Nishikaigan PARCO CITY!
From October 30 to November 29, 2026, at the special event venue in the Green Zone on the 3rd floor, the shop will sell T-shirts featuring artwork of Sonic holding a surfboard, Okinawa-exclusive items combining Shisa with a special SEGA logo, and character merchandise from popular SEGA and ATLUS titles.
・Held from October 30 to November 29, 2026, on the 3rd floor of San-A Urasoe Nishikaigan Parco City
・OKINAWA-exclusive T-shirts and stickers featuring Sonic holding a surfboard are now available
・A limited-edition T-shirt and sticker set combining Shisa with a special SEGA logo is also on sale
・Receive a limited-edition acrylic keychain as a gift on a first-come, first-served basis with purchases of 3,300 yen or more (tax included)
Details on the “SEGA POP-UP SHOP in Okinawa PARCO CITY”
Following its Japan debut at Shibuya PARCO in July 2025 and the opening of its second location at Shinsaibashi PARCO on October 2, 2026, “SEGA STORE.” The “SEGA POP-UP SHOP,” which carries a wide variety of its limited-edition merchandise, will make its Okinawa debut at a special venue in the Green Zone on the 3rd floor of San-A Urasoe Nishikaigan PARCO CITY.
The venue will sell character merchandise from popular Sega and Atlas titles, including the “Sonic the Hedgehog,” “Yakuza,” “Project Sekai: Colorful Stage! feat. Hatsune Miku,” “Puyo Puyo,” and “Persona” series. Business hours are from 10:00 a.m. to 10:00 p.m.
©SEGA ©ATLUS. ©SEGA. © SEGA/© CP/© CFMTo commemorate the first store opening in Okinawa, a special SEGA logo and SEGA POP-UP SHOP logo incorporating the local icon “Shisa” will also be featured.
©SEGA“Sonic the Hedgehog” Okinawa-Exclusive T-Shirts and Stickers
Featuring vibrant colors that evoke sunshine and sea breezes, combined with artwork of Sonic holding a surfboard, these Okinawa-exclusive items are now available! The “OKINAWA Exclusive T-shirt” is priced at 5,500 yen (tax included), and the “OKINAWA Exclusive Sticker” is priced at 550 yen (tax included).
©SEGA
“SEGA Logo” Okinawa-Exclusive T-Shirt
This limited-edition T-shirt combines “Shisa,” Okinawa’s guardian deity, with a special Sega logo designed exclusively for this pop-up event. It blends Sega’s signature playfulness with the unique charm of Okinawa, and is priced at 4,400 yen (tax included) each.
©SEGA
“SEGA Logo” Okinawa Limited Edition Sticker Set
A set featuring a limited-edition logo sticker combining a Shisa with a special SEGA logo, and two “Okinawa” stickers designed with classic SEGA flair “Okinawa” sticker—all in one set. The price is 880 yen (tax included).
©SEGAPromotional Item: “SEGA Logo” Okinawa-Exclusive Acrylic Keychain
During the event period, customers who make a purchase of 3,300 yen or more (tax included) will receive a “SEGA Logo” OKINAWA-Exclusive Acrylic Keychain,” which combines a Shisa with a special Sega logo. The giveaway is limited to one item per person per day, and since quantities are limited, the offer will end once supplies run out.
©SEGA“SEGA STORE” exclusive items also available
In addition to Okinawa-exclusive items, “SEGA STORE” exclusive merchandise will also be available at the venue.
SEGA Cooro™️
Introducing “SEGA Cooro™️ (Ko~ro),” a series of plush toys with a round, cute silhouette that fit right in the palm of your hand! The lineup features characters from “Sonic the Hedgehog,” the “Yakuza” series, “Angry Birds,” and “SONIC THE HEDGEHOG × BRITTO.”
From *Sonic the Hedgehog*: Sonic, Tails, Knuckles, Amy, Shadow, Dr. Eggman, Chao, Maria, Super Sonic, and Metal Sonic; from the *Yakuza* series: Kazuma Kiryu / Kazuma Kiryu [*Yakuza 8*] Ver. / Ichiro Kasuga / Ichiro Kasuga [Yakuza 8] Ver. / Goro Majima / Goro Majima [Majima Construction] Ver. / Taiga Saejima / Shun Akiyama / Han Jun-gi / Zhao Tianyou. From *Angry Birds*: Red, Chuck, and Bomb; and from *SONIC THE HEDGEHOG × BRITTO*: Sonic and Shadow.
| “Sonic the Hedgehog” “Yakuza” series |
1,800 yen each |
|---|---|
| “Angry Birds” | 1,900 yen each |
| “SONIC THE HEDGEHOG × BRITTO” | 2,640 yen each |
©SEGA ©Rovio
SEGA LABBIES™
The “SEGA LABBIES™” plush toy series, featuring teddy bears dressed as popular SEGA/Atlus characters, will also go on sale. The lineup includes Sonic and Shadow from *Sonic the Hedgehog*, Kazuma Kiryu, Goro Majima, and Yoshitaka Mine from the *Yakuza* series, and the protagonist of *Persona 3 Reload* and Joker from *Persona 5 The Royal* in the *Persona* series.
The plush toys come in two sizes: “Large” and “Small” (mascot size). The price for the Large size is 6,600 yen (tax included), and the Small size is 3,850 yen (tax included).
©SEGA ©ATLUS. ©SEGA.
BE@RBRICK P30th KOROMARU & MORGANA & KUMA 100% 3-Piece Set
To commemorate the 30th anniversary of the “Persona” series, a 3-piece set of CHROME Ver. BE@RBRICK figures is now available! The price is 9,020 yen (tax included).
© 2026 MEDICOM TOY ©ATLUS. 🄫SEGA.
P30th Protagonists × Bukubu Plush Mascots (P3 / P4 / P5)
From “P30th,” plush mascot figures of the series’ past protagonists, illustrated by Bukubu Okawa, are now available! These “SEGA STORE” exclusive items feature the characters in their mascot costumes and come with a convenient plastic carabiner for easy carrying. Price: 2,750 yen each (tax included).
©ATLUS. 🄫SEGA.
Items may sell out depending on the situation on the day of the event.
“SEGA POP-UP SHOP in Okinawa PARCO CITY” opens on October 30!
©SEGA ©ATLUS. ©SEGA. © SEGA/© CP/© CFM| Event Dates | October 30–November 29, 2026 |
|---|---|
| Venue | San-A Urasoe West Coast Parco City 3F Green Zone Special Event Venue (San-A Urasoe West Coast Parco City, 3-1-1 Nishizu, Urasoe City, Okinawa Prefecture) |
| Official Website | SEGA Official Website San-A Urasoe Nishikaigan PARCO CITY Event Page |
| Official X | @SEGA_OFFICIAL |
Frequently Asked Questions about “SEGA POP-UP SHOP in Okinawa PARCO CITY”
What are the event dates and hours?
The event will be held from October 30 to November 29, 2026, with operating hours from 10:00 AM to 10:00 PM.
Where is the venue?
The event will be held at the special venue in the Green Zone on the 3rd floor of San-A Urasoe Nishikaigan PARCO CITY in Urasoe City, Okinawa Prefecture.
What merchandise from which titles will be sold?
Character merchandise from popular Sega and Atlas titles such as the “Sonic the Hedgehog,” “Yakuza,” “Project Sekai: Colorful Stage! feat. Hatsune Miku,” “Puyo Puyo,” and “Persona” series will be available for purchase.
Are there any Okinawa-exclusive items?
“Sonic the Hedgehog” Okinawa-exclusive T-shirts and stickers, as well as “Sega Logo” Okinawa-exclusive T-shirt and sticker sets, will be available for purchase.
Are there any purchase bonuses?
Customers who spend 3,300 yen or more (tax included) will receive an “OKINAWA-exclusive ‘Sega Logo’ Acrylic Keychain” on a first-come, first-served basis. Limited to one per person per day; while supplies last.
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『ペルソナ』P30th【ルーフトップ】トートバッグ
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『ペルソナ』P30th マルチトレイ
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Please check the official website for details.
*Please note that the information in this article may be outdated. We apologize for the inconvenience, but please check the official website for the latest information.
© SEGA © ATLUS. © SEGA. © Rovio © SEGA/© CP/© CFM © 2026 MEDICOM TOY
