A collaboration between the TV anime “My Hero Academia”—based on the manga by Kohei Horikoshi—and Keio Department Store’s Shinjuku branch, titled “My Hero Academia Christmas Fair 2026 at Keio Department Store Shinjuku,” has been announced!
From Thursday, November 19, 2026, through Friday, December 25, 2026, a collaboration campaign featuring newly drawn illustrations of the six main characters in winter attire will be held, and a pop-up store will open on Thursday, December 10, 2026.
・The in-store collaboration campaign runs from Thursday, November 19, 2026, to Friday, December 25, 2026
・The pop-up store will be held at “on the Corner” on B1F from Thursday, December 10, to Friday, December 25
・Newly drawn illustrations of Deku and friends wearing unique sweaters, featuring all six characters in winter attire
・Pre-orders for the collaboration-exclusive Advent calendar (3,300 yen, tax included) are open until Friday, November 6
Details on the “My Hero Academia Christmas Fair 2026 at Keio Department Store Shinjuku”
A My Hero Academia Christmas Fair is being held at Keio Department Store Shinjuku!
In addition to the in-store collaboration campaign and the pop-up store on the B1F, online sales are scheduled to begin on Saturday, December 26.
© Kohei Horikoshi/Shueisha, My Hero Academia Production CommitteeNewly drawn illustrations of the six characters in winter attire
Starting with Izuku Midoriya (Deku) in his distinctive sweater, six characters—Ochako Uraraka, Katsuki Bakugo, Shoto Todoroki, Eijiro Kirishima, and Shota Aizawa—have been illustrated in winter attire!
They add color to the fair’s visuals in festive Christmas-themed poses, holding gifts.
Fair Event Details
The fair will feature five events, including the sale of collaboration drinks and food, as well as original in-venue announcements.
Details are scheduled to be revealed on Saturday, November 7, at 10:00 AM.
© Kohei Horikoshi/Shueisha, My Hero Academia Production Committee| 01 | Collaboration Drinks and Food Sales |
|---|---|
| 02 | Original In-Store Announcements |
| 03 | Receipt Campaign |
| 04 | Collaboration Shopping Bags |
| 05 | POP-UP Store on B1F at “on the Corner” (Thursday, December 10 – Friday, December 25) |
*Details for each event are scheduled to be announced on Saturday, November 7 at 10:00 a.m.
*All event content is subject to change or cancellation without prior notice.
Collaboration-Exclusive Advent Calendar
A collaboration-exclusive Advent calendar featuring six characters in brand-new illustrations is here!
It includes printed marshmallows, and pre-orders are being accepted at the SUKI+PLUS (Sukipura) Online Shop until 11:59 PM on Friday, November 6.
© Kohei Horikoshi/Shueisha, My Hero Academia Production Committee| Product Name | Advent Calendar (1 type) |
|---|---|
| Price | 3,300 yen (tax included) |
| Order Period | October 22, 2026 (Thu) 12:00 PM – November 6, 2026 (Fri) 11:59 PM |
| Sales Location | SUKI+PLUS (Sukipura) Online Shop |
| Orders placed during the | delivery period are scheduled to be delivered by Tuesday, December 1 |
*These items will also be available at the pop-up store from Thursday, December 10, to Friday, December 25 (quantities are limited).
*Purchase limits may apply.
*Images are for illustrative purposes only.
My Hero Academia Christmas Fair at Keio Department Store Starts November 19!
© Kohei Horikoshi/Shueisha, My Hero Academia Production Committee| Official Website | Details of “My Hero Academia Christmas Fair 2026 at Keio Department Store Shinjuku Branch” |
|---|---|
| Event Name | My Hero Academia Christmas Fair 2026 at Keio Department Store Shinjuku Branch |
| Venue | Keio Department Store Shinjuku Branch |
| Dates | In-Store Collaboration Campaign: November 19, 2026 (Thu) – December 25, 2026 (Fri) POP-UP Store (B1F “on the Corner”): Thursday, December 10, 2026 – Friday, December 25, 2026 Online Shopping (SUKI+PLUS Online Shop and Keio Net Shopping): Saturday, December 26, 2026 – Sunday, January 31, 2027 |
| Events | Collaboration drinks and food sales / Original in-store announcements / Receipt campaign / Distribution of collaboration shopping bags / Pop-up store |
| Inquiries | SUKI+PLUS Inquiries *For inquiries regarding products, please contact SUKI+PLUS, not Keio Department Store |
| Official X | @heroaca_anime |
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Frequently Asked Questions About the “My Hero Academia Christmas Fair 2026 at Keio Department Store Shinjuku”
When does the My Hero Academia × Keio Department Store Christmas Fair start?
The in-store collaboration campaign runs from Thursday, November 19, 2026, through Friday, December 25, 2026, and the pop-up store is open from Thursday, December 10, 2026, through Friday, December 25, (Fri). Online sales are also scheduled from December 26 (Sat) through January 31, 2027 (Sun).
Where is the pop-up store located?
It’s located on the B1F of Keio Department Store Shinjuku Branch at “on the Corner.”
Where can I pre-order the Advent calendar?
Pre-orders are being accepted at the SUKI+PLUS (Sukipura) Online Shop from 12:00 PM on Thursday, October 22, 2026, until 11:59 PM on Friday, November 6. The price is 3,300 yen (tax included), and orders placed during this period are scheduled to be delivered by Tuesday, December 1. A limited quantity will also be available for purchase at the pop-up store.
Please check the official website for details.
*Please note that the information in these articles may be out of date, so please check the official website for the latest details.
© Kohei Horikoshi/Shueisha, My Hero Academia Production Committee
