Collaboration items featuring the popular character “Chiikawa” and GU will go on sale in two separate releases: Friday, November 20, 2026, and Friday, November 27, 2026.
Under the theme “Let’s have fun even on cold, snowy days!”, the first release features knitwear and other outfits for going out, while the second release features loungewear!
・The theme is “Let’s Have Fun Even on Cold, Snowy Days!”
・The first release features a total of 8 styles across WOMEN / MEN / KIDS / GOODS, including sweatshirts, Nordic sweaters, and pouches
・The second release features a total of 5 styles across WOMEN / MEN / KIDS, totaling 5 styles. The collection includes loungewear made from “Marshmallow Feel” fabric, hairbands, and house socks
・Prices range from 990 yen (tax included) to 3,990 yen (tax included). Sizes range from XS to 3XL; kids’ sizes range from 100 cm to 160 cm
Chiikawa × GU Merchandise Lineup
This collaboration will be rolled out in two phases with separate release dates.
The first phase features a total of 8 styles, including WOMEN, MEN, and KIDS apparel plus pouches, while the second phase features a lineup of 5 styles centered on loungewear.
Sizes range from XS to 3XL and 100 cm to 160 cm for kids, and unisex items will also be available!
©nagano*All items are scheduled to go on sale.
*Images are for illustrative purposes only.
First Collection: Scheduled to go on sale Friday, November 20
The first collection features outfits perfect for going out, centered around Nordic-patterned and jacquard-knit sweaters.
For kids, puffy-touch knit sweaters have been added, and the GOODS pouches are available in four colors!
WOMEN
Chiikawa Sweatshirt Hoodie
Sweatshirt Hoodie Chiikawa
Nordic Sweater Chiikawa
Nordic Sweater Chiikawa
Jacquard Sweater Chiikawa
Chiikawa Jacquard Sweater
MEN
Chiikawa Sweatshirt Pullover
Chiikawa Sweatshirt
KIDS
GIRLS Puffy-Touch Knit Sweater Chiikawa
GIRLS Puffy-Touch Knit Sweater Chiikawa
GIRLS Puffy-Touch Knit Sweater Chiikawa
GIRLS Nordic Sweater Chiikawa
GIRLS Nordic Sweater Chiikawa
GIRLS Nordic Sweater Chiikawa
KIDS Sweatshirt Pullover Chiikawa
KIDS Sweatshirt Pullover Chiikawa
KIDS Sweatshirt Pullover Chiikawa
GOODS
Chiikawa Pouch
Chiikawa Pouch
Chiikawa Pouch
Chiikawa Pouch
| Item | Size | Price |
|---|---|---|
| Chiikawa Sweatshirt Hoodie | WOMEN XS-3XL | 2,990 yen (tax included) |
| Chiikawa Nordic Sweater | WOMEN XS-3XL Unisex |
3,990 yen (tax included) |
| Chiikawa Jacquard Sweater | WOMEN XS-3XL Unisex |
3,990 yen (tax included) |
| Chiikawa Sweatshirt Pullover | MEN XS-3XL Unisex |
2,990 yen (tax included) |
| GIRLS Puffy-Touch Knit Sweater Chiikawa | KIDS 100 cm–160 cm | 2, ,990 yen (tax included) |
| GIRLS Nordic Sweater Chiikawa | KIDS 100 cm–160 cm | 2,990 yen (tax included) |
| KIDS Sweatshirt Pullover Chiikawa | KIDS 100 cm–160 cm | 1,990 yen (tax included) |
| Chiikawa Pouch | ONE SIZE Unisex |
1,990 yen (tax included) |
*The Sweatshirt Hoodie, GIRLS Puff-Touch Knit Sweater, and GIRLS Nordic Sweater are made from recycled materials.
Second Collection: Scheduled to go on sale Friday, November 27
The second collection will feature loungewear made from Marshmallow Feel fabric as its main focus.
In addition to two-piece sets, we’ll also be offering headbands and lounge socks!
WOMEN
Marshmallow Feel Set Chiikawa
Marshmallow Feel Set Chiikawa
Marshmallow Feel Set Chiikawa
Marshmallow Feel Headband Chiikawa
Marshmallow Feel Hairband Chiikawa
Marshmallow Feel Hairband Chiikawa
Room Socks 2-Pack Chiikawa A
House Socks, 2-Pack Chiikawa B
Indoor Socks, 2-Pack: Chiikawa C
MEN
Marshmallow Feel Lounge Set (Long Sleeve) Chiikawa
Marshmallow Feel Lounge Set (Long Sleeve) Chiikawa
Marshmallow Feel Lounge Set (Long Sleeve) Chiikawa
KIDS
KIDS Marshmallow Feel Lounge Set Chiikawa
KIDS Marshmallow Feel Lounge Set Chiikawa
KIDS Marshmallow Feel Lounge Set Chiikawa
| Product | Size | Price |
|---|---|---|
| Chiikawa Marshmallow Feel Set | WOMEN XS-3XL | 3,990 yen (tax included) |
| Marshmallow Feel Hairband Chiikawa | WOMEN ONE SIZE | 990 yen (tax included) |
| Chiikawa Room Socks (2-Pack) A / B / C |
WOMEN ONE SIZE | 990 yen each (tax included) |
| Marshmallow Feel Lounge Set (Long Sleeve) Chiikawa | MEN XS-3XL Unisex |
3,990 yen (tax included) |
| KIDS Marshmallow Feel Lounge Set Chiikawa | KIDS 100 cm–160 cm | 2,990 yen (tax included) |
*The Marshmallow Feel Set, Marshmallow Feel Headband, and KIDS Marshmallow Feel Lounge Set are made from recycled materials.
Chiikawa × GU Collaboration Items Go on Sale Starting November 20!
©nagano| Official Website | GU Official Chiikawa Special Page |
|---|---|
| Sales Start | First Release: Friday, November 20, 2026 Second Release: Friday, November 27, 2026 *All dates are tentative. |
| Theme | Let’s have fun even on cold, snowy days! |
| Lineup | First Release: 8 Styles Total (WOMEN / MEN / KIDS / GOODS) Second Release: 5 Styles Total (WOMEN / MEN / KIDS) |
| Sizes | WOMEN & MEN: XS–3XL KIDS: 100 cm–160 cm Pouch, hairbands, and room socks: ONE SIZE |
| Price | 990 yen (tax included) – 3,990 yen (tax included) |
| Official X | GU (@gu_global) |
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Chiikawa × GU Frequently Asked Questions
When will the items go on sale?
The first collection is scheduled to go on sale on Friday, November 20, 2026, and the second collection on Friday, November 27 (Fri).
What is the difference between the first and second releases?
The first release features knitwear, sweatshirts, and other outfits for going out, as well as pouches, while the second release focuses on loungewear made from Marshmallow Feel fabric.
What sizes are available?
WOMEN and MEN sizes range from XS to 3XL, and KIDS sizes range from 100 cm to 160 cm. Pouches, headbands, and lounge socks are ONE SIZE.
Are there kids’ sizes?
The first collection includes three styles: the GIRLS Puffy-Touch Knit Sweater, the GIRLS Nordic Sweater, and the KIDS Sweatshirt Pullover. The second collection features the KIDS Marshmallow Feel Lounge Set.
Please check the official website.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
©nagano
