The first collaboration café featuring San-X’s popular character “Mame Goma” will open on October 16, 2026, at “MILK MILK MILK!” on the 2nd floor of Laforet Harajuku!
The café will feature limited-edition menu items inspired by Mame Goma and his friends, as well as original merchandise available exclusively here.
・Held on the 2nd floor of Laforet Harajuku from Friday, October 16, 2026, to Thursday, November 12, 2026
・Limited-edition menu featuring 3 drinks and 3 desserts (available for dine-in and takeout)
・6 original merchandise items, including an umbrella keychain
・Receive a free postcard with every 1,500 yen (tax included) spent
Mame Goma × MILK MILK MILK! Collaboration Café Details
This marks the first-ever collaboration café for San-X’s character “Mame Goma,” who debuted in 2005.
Palm-sized seals—small enough to keep as pets at home—are gathering at Laforet Harajuku!
©2026 San-X Co., Ltd. All Rights Reserved.Mame Goma × MILK MILK MILK! Collaboration Menu
Drinks and sweets inspired by Sakura Goma, Sora Goma, and Shima Goma are now available!
©2026 San-X Co., Ltd. All Rights Reserved.| Menu | EAT-IN | TAKEOUT |
|---|---|---|
| Mame Goma Milk Bottle | 1,200 yen | 1,300 yen |
| Sakura Goma Sakura Soda | 990 yen | 972 yen |
| Sora Goma Lemon Soda | 990 yen | 972 yen |
| Bean Sesame Shiratama Fruit Punch | 1,320 yen | 1,296 yen |
| Shima Goma Japanese-Style Parfait | 1,100 yen | 1,080 yen |
| Lemon Goma’s Lemon Yogurt Parfait | 1,100 yen | 1,080 yen |
Original Merchandise from Mame Goma × MILK MILK MILK!
There are 5 types of random acrylic umbrella keychains!
©2026 San-X Co., Ltd. All Rights Reserved.| Merchandise | Price |
|---|---|
| Random Acrylic Umbrella Keychain (5 varieties total) | 770 yen |
| Mini Can Mirror (2 designs total) | 770 yen |
| A5 Mini Clear File (1 design) | 550 yen |
| Aurora Acrylic Keychain (2 designs total) | 990 yen |
| Clear Pouch (1 design total) | 1,100 yen |
| Instax-Style Stickers (3 designs total) | 550 yen |
Mame Goma × MILK MILK MILK! Promotional Items
For every 1,500 yen (tax included) spent on the collaboration menu and merchandise, receive one profile-style postcard!
©2026 San-X Co., Ltd. All Rights Reserved.*Designs are distributed at random. Offer ends when supplies run out.
The Mame Goma × MILK MILK MILK! Collaboration Café opens on October 16!
©2026 San-X Co., Ltd. All Rights Reserved.| Official Website | Mame Goma × MILK MILK MILK! Collaboration Café |
|---|---|
| Event Dates | October 16, 2026 (Fri) – November 12, 2026 (Thu) |
| Venue | Laforet Harajuku 2F “MILK MILK MILK!” Laforet Harajuku 2F, 1-11-6 Jingumae, Shibuya-ku, Tokyo |
| Hours | 11:00 AM – 8:00 PM (Last order at 7:30 PM, including merchandise purchases) *Hours are subject to change depending on circumstances |
| Inquiries | TEL: 03-6271-5588 |
| Directions & Map | View on Google Maps |
| Official X | @sanx_official |
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Mame Goma × MILK MILK MILK! Collaboration Cafe FAQs
When does the Mame Goma collaboration café start?
It will be held from Friday, October 16, 2026, through Thursday, November 12, 2026.
Where is it located?
It will be held at “MILK MILK MILK!” on the 2nd floor of Laforet Harajuku (1-11-6 Jingumae, Shibuya-ku, Tokyo).
Will there be free giveaways?
For every 1,500 yen (tax included) spent on collaboration menu items and merchandise, you’ll receive one random profile-style postcard. This offer ends when supplies run out.
Is takeout available?
All collaboration menu items have separate prices for dine-in and takeout.
Please check the official website.
*Please note that the information in these articles may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
©2026 San-X Co., Ltd. All Rights Reserved.
