Hello Kitty Lounge at Omotesando Hills Opens October 28!

Hello Kitty Lounge at Omotesando Hills Opens October 28!

Hello Kitty’s interactive event, “Hello Kitty’s Lounge,” is set to take place at Omotesando Hills from October 28 to November 8, 2026!

At this lounge—where you can feel a sense of connection with others through your shared interests—you can enjoy original background music, make your own scrunchies, and visit the photo studio.

Key Points of This Article

・Hello Kitty’s interactive event, “Hello Kitty’s Lounge”
・Held from Wednesday, October 28, 2026, to Sunday, November 8, 2026, at Space O on the B3F of the Omotesando Hills Main Building
・Priority given to advance reservations; book via Hello Kitty’s official LINE account
・Five areas, including BGM creation, scrunchie customization, and a photo studio
・Exclusive pre-release sale of the “Favorite Design Series” to commemorate the birthday
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Details on Hello Kitty’s “Hello Kitty’s Lounge”

Centered around a large ribbon monument, this lounge features five areas where you can enjoy music, make scrunchies, and take photos!

The concept is to create a place where you can feel a gentle connection with others through the things you love.

Hello Kitty 'Hello Kitty's Lounge' Key Visual © 2026 SANRIO CO., LTD. Copyright Sanrio Co., Ltd.
Hello Kitty 'Hello Kitty's Lounge' Venue Image © 2026 SANRIO CO., LTD. Copyright Sanrio Co., Ltd.

Main Monument

The lounge’s main monument, featuring a giant ribbon motif!

In this space where Kitty welcomes you, you can relax however you like.

Hello Kitty 'Hello Kitty's Lounge' Main Monument © 2026 SANRIO CO., LTD. Copyright Sanrio Co., Ltd.

Beats Bar

An area where you can choose your favorite sounds to create a one-of-a-kind background track!

You can also listen to the background tracks created by others.

Hello Kitty 'Hello Kitty's Lounge' Beats Bar © 2026 SANRIO CO., LTD. Copyright Sanrio Co., Ltd.
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Ribbon Atelier

Choose your favorite ribbon color and customize your own original scrunchie!

Post photos of the event on social media to receive a limited-edition mascot keychain.

Hello Kitty 'Hello Kitty's Lounge' Ribbon Atelier © 2026 SANRIO CO., LTD. Copyright Sanrio Co., Ltd.

Close-up Studio

A studio where you can take “best friend” photos by stepping into a ribbon frame that closes in on you in just 3 seconds!

Hello Kitty 'Hello Kitty's Lounge' Close-up Studio © 2026 SANRIO CO., LTD. Copyright Sanrio Co., Ltd.

Photo Window

A photo spot where you can take pictures with Hello Kitty and her friends!

Hello Kitty 'Hello Kitty's Lounge' Photo Window © 2026 SANRIO CO., LTD. Copyright Sanrio Co., Ltd.

*Each promotional item is limited to one per person per visit.
*Limited-edition promotional items (original scrunchies, keychain mascots) are available in limited quantities and will be distributed on a first-come, first-served basis until supplies run out.

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Hello Kitty “Hello Kitty’s Lounge” Merchandise

At the venue, we’ll be selling items from the “Sanrio Closet Collection” fashion series and the “Favorite Designs Series,” commemorating Hello Kitty’s birthday on November 1!

The Favorite Design Series goes on sale October 29, but will be available for pre-sale at the venue starting October 28.

Sanrio Closet Collection

A series that lets you enjoy fashion with Kitty by choosing the look you want to be or outfits you’d like to try from a variety of fashion styles!

Featuring designs ranging from casual looks to those you’ve always dreamed of, including a mascot holder with movable arms and legs.

Hello Kitty 'Hello Kitty's Lounge' Sanrio Closet Collection © 2026 SANRIO CO., LTD. Copyright Sanrio Co., Ltd.
Sanrio Closet Collection
Products Price
Tote Bags (2 designs total) 2,794 yen each (tax included)
Mascot Holders (9 designs total) 2,794 yen each (tax included)
Nail Tips (8 varieties total) 1,496 yen each (tax included)
Secret Bang Clip (8 varieties total, random selection) 880 yen (tax included)
Keychains (8 varieties) 1,496 yen each (tax included)

*Since the Secret Bangs Clips come in blind packaging, you cannot choose the design.
*They will go on sale starting Friday, October 16 at Sanrio-operated stores, Sanrio corners in department stores, the Sanrio Online Shop, and other locations.

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Hello Kitty’s Favorite Designs Series

This series features Kitty’s favorite “pink ribbon” motif and includes a birthday doll in a dress, plush toys, four types of keychain holders, and a mug!


Birthday Doll

Plush Toy

Mascot Holder

Mascot Holder

Mascot Holder

Mascot Holder

Mug
Hello Kitty’s Favorite Designs Series
Product Price
Birthday Doll 16,500 yen (tax included)
Plush Toy 3,993 yen (tax included)
Mascot Holders (4 types total) 2,695 yen each (tax included)
Mugs 2,497 yen (tax included)

Merchandise Purchase Bonus

Make a purchase at the venue and receive an original shopping bag and an original sticker as a gift!


Purchase Bonus #1: Original Shopping Bag

Purchase Bonus #2: Original Sticker

*Purchase bonuses are available in limited quantities and will end once supplies run out. A maximum of one sticker per item per transaction.
*Products are available in limited quantities, and purchase limits apply to certain items.
* Payment is cashless only; cash is not accepted. Sanrio+ coupons and shareholder benefit coupons are not valid for this offer.
* Admission to the shop area only is not permitted.

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Hello Kitty’s “Hello Kitty’s Lounge” Omoide Badge

Use Sanrio’s official “Omoide Badge” app to visit spots in Omotesando and collect digital badges to receive an original acrylic keychain!

Hello Kitty 'Hello Kitty's Lounge' Omoide Badge © 2026 SANRIO CO., LTD. Copyright Sanrio Co., Ltd.

*The Omoide Badge requires downloading the app.
*Acrylic charms are limited to one per person and available in limited quantities.

Hello Kitty “Hello Kitty’s Lounge” Digital Content

“Hello Kitty Magazine Studio,” where you can create original wallpapers that make it look like you’re gracing a magazine cover alongside Kitty using a full-body photo of yourself, is running through November 8!

Starting October 16, the “feat. Sanrio closet collection” will also be available, featuring wallpapers with designs exclusive to Sanrio shops.


Hello Kitty Magazine Studio

Hello Kitty Magazine Studio feat. Sanrio Closet Collection

*This experience is available only to those who have added the official Hello Kitty LINE account as a friend. Limited to a maximum of 5 times per account.
*To access “feat. Sanrio Closet Collection,” scan the QR code on the in-store promotional displays.

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Hello Kitty “Hello Kitty’s Lounge” Opens October 28!

Hello Kitty 'Hello Kitty's Lounge' Key Visual © 2026 SANRIO CO., LTD. Copyright Sanrio Co., Ltd.
Hello Kitty’s Lounge Event Overview
Event Dates October 28, 2026 (Wed) – November 8, 2026 (Sun)
Venue Space O, B3F, Main Building, Omotesando Hills
4-12-10 Jingumae, Shibuya-ku, Tokyo
Hours 11:00 a.m. – 8:00 p.m. (Last admission at 7:30 p.m.)
*On Wednesday, October 28 (Wed) only: 4:00 PM – 8:00 PM; admission limited to those with advance reservations
Admission Priority given to advance reservations
*Admission without a reservation is possible only if space is available on the day of the event (admission is not permitted if the event is fully booked)
Reservations Hello Kitty Official LINE Account(LINE ID: @hellokitty_jp)
Purchase Benefits Original shopping bag, original sticker (1 of each per transaction; limited quantities)
Directions & Map Omotesando Hills Access
Contact Us Sanrio Contact Center
Official Website Sanrio Official Website
Official X @sanrio_news
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Hello Kitty “Hello Kitty’s Lounge” FAQs

When is “Hello Kitty’s Lounge” taking place?

The event will be held from Wednesday, October 28, 2026, through Sunday, November 8, 2026, at Space O on the B3F of the Omotesando Hills Main Building. Hours are 11:00 AM to 8:00 PM (last entry at 7:30 PM), except on October 28, when hours are 4:00 PM–8:00 PM.

Is a reservation required?

Priority is given to advance reservations, which can be made through Hello Kitty’s official LINE account. If there is availability on the day of your visit, you may enter without a reservation; however, entry is not permitted if the event is fully booked. On October 28, admission is limited to those with advance reservations only.

What kinds of experiences are available?

You can create your own background music by selecting your favorite sounds, customize an original scrunchie by choosing a ribbon, take photos in a studio with ribbon-adorned backdrops, and visit photo spots where you can take pictures with Hello Kitty.

Are there any perks for purchasing merchandise?

If you make a purchase at the venue, you’ll receive an original shopping bag and an original sticker. You can receive up to one of each per transaction, and quantities are limited.

Please check the official website.
*Please note that the information in these articles may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.

© 2026 SANRIO CO., LTD. Copyright Sanrio Co., Ltd.

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