A collaboration between San-X’s popular character “Sumikko Gurashi” and Japanese department stores, titled “Winter Grand Thank You Festival,” has been announced!
The event will take place from November 20 to December 31, 2026, at four Nihon Department Store locations and a special online shop, featuring year-end gift sets with Sumikko characters dressed in newly illustrated happi coats, as well as limited-edition postcards.
・Running from November 20 to December 31, 2026, at four Nihon Department Store locations and a special online shop
・Receive a limited-edition postcard (6 designs total) with every purchase of 1,100 yen (tax included) or more
・Year-end gift sets (4,400 yen, tax included) featuring Sumikko characters in newly illustrated happi coats are available for purchase in-store
・Collaboration items from Series 1 through Series 4 are available for pre-order online through November 30
Sumikko Gurashi: Details on the “Nihon Department Store × Sumikko Gurashi” Winter Grand Thank You Festival
Starting November 20, 2026, the “Nihon Department Store × Sumikko Gurashi” Winter Grand Thank You Festival will be held at four Nihon Department Store locations and a special online shop!
Limited-edition postcards will be given away, and in-store-exclusive year-end gift sets will be available for purchase.
The special online shop will also accept pre-orders for collaboration items from the first through fourth series.
©2026 San-X Co., Ltd. All Rights Reserved.Limited-Quantity “Original Postcard” Giveaway
Limited-edition postcards featuring newly drawn illustrations are available as a bonus with the purchase of eligible products!
©2026 San-X Co., Ltd. All Rights Reserved.| Distribution Conditions | One postcard per transaction of 1,100 yen (tax included) or more spent on “Nihon Department Store × Sumikko Gurashi” merchandise |
|---|---|
| Promotion Details | Original Postcard (6 varieties total; distributed at random) |
| Participating Locations | 4 Nihon Department Store locations (distributed at the register) Special Online Store (included with orders) |
*Available in limited quantities; offer ends when supplies run out.
“Nihon Department Store × Sumikko Gurashi” Year-End Gift Set
The gift box’s special wrapping paper features the Sumikko characters in newly illustrated happi coats!
This set, which includes Mille Biscuits and tenugui towels, will be sold in stores.
©2026 San-X Co., Ltd. All Rights Reserved.| Price | 4,400 yen (tax included) |
|---|---|
| Specifications | Gift box with special wrapping paper |
| Set Contents | Mille Biscuits (Plain) 2 Types of Original Coffee (Blend & Decaf) Tenugui Towel Happi-Style Keychain |
*This set is sold with a fixed contents.
*Available in limited quantities; sale ends when supplies run out.
Batch 1–4 Available for Pre-Order at the Special Online Store
Merchandise from Batches 1–4—featured in previous collaborations—along with eligible food items are available for pre-order for a limited time at the special online store “animeshi”!
©2026 San-X Co., Ltd. All Rights Reserved.| Order Period | November 20, 2026 (Fri) 12:00 PM – November 30, 2026 (Mon) 11:59 PM |
|---|---|
| Delivery Schedule | Starting in mid-December 2026, in stages |
| Special Online Store | animeshi |
*Please note that some items are not available for purchase online.
*Purchases made through the online store are also eligible for the free original postcard giveaway.
Sumikko Gurashi × Nihon Department Store Winter Grand Thank You Festival Starts November 20!
©2026 San-X Co., Ltd. All Rights Reserved.| Event Dates | November 20, 2026 (Fri) – December 31, 2026 (Thu) |
|---|---|
| Participating Stores | Nihon Department Store Shokuhinkan (Akihabara) Nihon Department Store Nihonbashi Main Store (Nihonbashi) Nihon Department Store Omiya (Saitama Prefecture, inside Omiya Station) Nihon Department Store Akarenga (Kanagawa Prefecture, Yokohama) |
| Special Online Store | animeshi Order Period: Friday, November 20, 2026, 12:00 PM – Monday, November 30, 2026, 11:59 PM |
| Official Website | Sumikko Gurashi “Japanese Department Stores × Sumikko Gurashi” Winter Grand Thank You Festival |
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Sumikko Gurashi “Nihon Department Store × Sumikko Gurashi” Winter Grand Thank You Festival FAQs
When will the Sumikko Gurashi × Nihon Department Store Winter Grand Thank You Festival take place?
It will be held from Friday, November 20, 2026, through Thursday, December 31, 2026.
At which stores will it be held?
It will be held at four Japan Department Store locations—Japan Department Store Shokuhinkan (Akihabara), Japan Department Store Nihonbashi Main Store (Nihonbashi), Japan Department Store Omiya (inside Omiya Station, Saitama Prefecture), and Japan Department Store Akarenga (Yokohama, Kanagawa Prefecture)—as well as the special online shop “animeshi.”
How can I get the limited-edition postcard?
You’ll receive one postcard for every 1,100 yen (tax included) or more spent on “Nihon Department Store × Sumikko Gurashi” merchandise per transaction. Postcards are randomly selected from a total of six designs, and quantities are limited. Purchases made through the online shop are also eligible.
What are the price and contents of the year-end gift set?
The price is 4,400 yen (tax included). The set includes Mille Biscuits (plain), two types of original coffee (blend and decaf), a tenugui towel, and a happi-style keychain, and will be sold in stores.
Until when can I place an order through the online store?
Orders will be accepted at the special online store from 12:00 PM on Friday, November 20, 2026, until 11:59 PM on Monday, November 30, 2026. Deliveries will begin sequentially starting in mid-December.
Please check the official website.
*Please note that the information in these articles may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
©2026 San-X Co., Ltd. All Rights Reserved.
