The “PUMA × TAMAGOTCHI” collaboration collection, celebrating the 30th anniversary of “Tamagotchi” in 2026, is here!
Starting November 13, 2026, the “SPEEDCAT TAMAGOTCHI,” along with apparel and bags, will be released in stages at various PUMA stores—including the PUMA Store Harajuku Cat Street—the official PUMA online store, and the “Tamagotchi Factory!” at “Harakado” in Tokyu Plaza Harajuku, “SPEEDCAT TAMAGOTCHI,” apparel, and bags will be released sequentially.
・It will be released in stages starting November 13, 2026
・The “SPEEDCAT TAMAGOTCHI” shoes, based on the “SPEEDCAT” model, will be available in two colorways!
・The lineup includes a total of 6 items, such as hooded jackets, sweatshirts, and mini bags
・Available at Puma stores, the official Puma online store, and Harakado’s “Tamagotchi Factory~!”
Details of the “PUMA × TAMAGOTCHI” Collection
PUMA Japan will begin rolling out the “PUMA × TAMAGOTCHI” collaboration collection—celebrating the 30th anniversary of “Tamagotchi” in 2026—starting November 13, 2026.
To commemorate Tamagotchi’s 30th anniversary, this collection features special designs that combine Tamagotchi and PUMA logos. The lineup includes PUMA’s iconic low-profile “SPEEDCAT” shoes, as well as apparel and bags featuring graphics inspired by the Tamagotchi universe.
©BANDAISPEEDCAT TAMAGOTCHI
The “SPEEDCAT TAMAGOTCHI” sneakers, based on the “SPEEDCAT” model, are available in two colorways! Featuring a natural leather upper and a PUMA Formstrip on the side, the design incorporates Tamagotchi-inspired elements throughout.
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©BANDAIHooded Jacket
In the apparel line, the “PUMA X TAMAGOTCHI FZ HOODED JKT” is available in three colors! It features a brushed fabric, with Tamagotchi-themed tape detailing on the sleeves and a large Tamagotchi design on the back.
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©BANDAICrew-Neck Sweatshirt
The “PUMA X TAMAGOTCHI OVERSIZE CREW SWEAT” is a crew-neck sweatshirt available in three colors. It features a tag inspired by the Tamagotchi device.
©BANDAISweatpants
The “PUMA X TAMAGOTCHI SWEAT PT” are sweatpants available in two colors. Like the crewneck sweatshirt, they feature a tag inspired by the Tamagotchi device.
©BANDAIHooded Long-Sleeve Top
The “PUMA X TAMAGOTCHI HOODED LS TEE” is a hooded long-sleeve top available in three colors. It features a colorful PUMA Cat graphic incorporating Tamagotchi elements.
©BANDAIPUMA X TAMAGOTCHI MINI GRIP
The accessory lineup includes the “PUMA X TAMAGOTCHI MINI GRIP.” This compact bag features a white base accented with black piping and the PUMA logo, allowing you to enjoy the collection’s aesthetic when paired with shoes and apparel.
Product Lineup & Prices
The “PUMA × TAMAGOTCHI” collection consists of a total of 6 items: 1 shoe style, 4 apparel styles, and 1 bag style. All prices are suggested retail prices (tax included).
| Product Name | Price | Product Number | Color |
|---|---|---|---|
| SPEEDCAT TAMAGOTCHI | 16,500 yen | 403735 | 01/02 |
| PUMA X TAMAGOTCHI FZ HOODED JKT | 12,100 yen | 638708 | 01/05/37 |
| PUMA X TAMAGOTCHI OVERSIZE CREW SWEAT | 10,450 yen | 638709 | 01/04/05 |
| PUMA X TAMAGOTCHI HOODED LS TEE | 7,150 yen | 638710 | 01/02/73 |
| PUMA X TAMAGOTCHI SWEAT PT | 9,900 yen | 638711 | 01/04 |
| PUMA X TAMAGOTCHI MINI GRIP | 9,900 yen | 093362 | 01 |
Retailers
Available at eight PUMA stores, including the PUMA Store Harajuku Cat Street, the official PUMA online store, the PUMA app, and select participating retailers. It will also be available at the official Tamagotchi shop, “Tamagotchi Factory!”, located on the 3rd floor of “Harakado” in Tokyu Plaza Harajuku.
Product availability may vary slightly by store, and release dates and retail locations are subject to change. Please check the websites of individual retailers for information on where PUMA products are sold.
The “PUMA × TAMAGOTCHI” collection will be released sequentially starting November 13!
©BANDAI| Release Date | Available sequentially starting November 13, 2026 |
|---|---|
| Retail Locations | [Tokyo/Harajuku] PUMA Store Harajuku Cat Street [Osaka] PUMA Store Osaka [Tokyo/Odaiba] PUMA Store Odaiba [Kyoto] PUMA Store Kyoto [Hokkaido/Sapporo] Puma Store Sapporo Factory [Hokkaido/Sapporo] Puma Store Sapporo Tokyu [Tokyo/Shibuya] Puma Store Shibuya [Saitama/Saitama Shintoshin] PUMA Store Saitama Cocoon City [Tokyo/Harajuku] Tamagotchi Factory! (Tokyu Plaza Harajuku “Harakado”) 【Online】PUMA Official Online Store 【Online】PUMA App and select other participating stores |
| Official Website | PUMA × TAMAGOTCHI Special Page |
Frequently Asked Questions about the “PUMA × TAMAGOTCHI” Collection
When will the “PUMA × TAMAGOTCHI” collection be released?
It will be released in stages starting November 13, 2026. Release dates and participating stores are subject to change.
Where can I buy it?
The collection will be available at eight PUMA stores, including the PUMA Store Harajuku Cat Street; the official PUMA online store; the PUMA app; select retail partners; and “Tamagotchi Factory!” on the 3rd floor of “Harakado” at Tokyu Plaza Harajuku. Product availability may vary slightly by store.
What items are available?
There are a total of six items: the “SPEEDCAT TAMAGOTCHI” shoes, a hooded jacket, a crewneck sweatshirt, sweatpants, a long-sleeve hooded top, and the “PUMA X TAMAGOTCHI MINI GRIP” bag.
How much do they cost?
Suggested retail prices (tax included) range from 7,150 yen for the long-sleeve hooded top to 16,500 yen for the “SPEEDCAT TAMAGOTCHI.”
What colors is the “SPEEDCAT TAMAGOTCHI” available in?
It comes in two colors. The upper is made of genuine leather.
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『たまごっち』ウキウキハッピーコスメ 缶バッジコレクション【BOX】
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『たまごっち』ウキウキハッピーコスメ 前髪クリップ D みみっち
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『たまごっち』ウキウキハッピーコスメ 前髪クリップ C くちぱっち
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『たまごっち』ウキウキハッピーコスメ 前髪クリップ B めめっち
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Please check the official website for details.
*Please note that the information in this article may be outdated. We apologize for the inconvenience, but please check the official website for the latest information.
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