The “Tokaido: A Journey of Endless Excitement” campaign, a collaboration between the TV anime “Demon Slayer: Kimetsu no Yaiba” and JR Tokai Retailing Plus, has been announced! It will feature a total of 29 items, including merchandise with exclusive designs by ufotable and original ekiben (train station bento boxes).
The campaign will run from December 1, 2026, to January 11, 2027, at participating “PLUSTA,” “Bellmart,” “PRECIOUS DELI,” and “Kiosk” stores along the route between Tokyo Station and Shin-Osaka Station.
・Features original illustrations by ufotable depicting the five Demon Slayer Corps members in their travel attire
・Two types of original ekiben will be available: the first series and the second series (starting December 22), each priced at 1,780 yen (tax included)
・Each ekiben includes one clear card or postcard (5 varieties each)
・In addition to rice balls and sandwiches, sweets—a total of 16 items—as well as 6 merchandise items will also be on sale
Details of the Demon Slayer: Kimetsu no Yaiba “Tokaido: A Journey of Endless Excitement” Campaign
The collaboration campaign “Tokaido: A Journey of Endless Excitement,” between the TV anime “Demon Slayer: Kimetsu no Yaiba”—based on the wildly popular manga by Koyoharu Gotouge—and JR Tokai Retailing Plus, kicks off on December 1, 2026!
Station boxed lunches, food items, and merchandise featuring original illustrations by ufotable depicting Tanjiro Kamado, Giyu Tomioka, Mitsuri Kanroji, Muichiro Tokito, and Shinobu Kocho in their travel attire will be available.
Some stores will also broadcast in-store announcements related to the campaign.
Demon Slayer: Kimetsu no Yaiba “Tokaido: A Journey of Endless Excitement” Original Ekiben
There are two types of original ekiben—the first and second editions—packed with side dishes inspired by the five members of the Demon Slayer Corps!
Each ekiben contains one promotional item .
First Series: “Off to the Tōkaidō! The Demon Slayer Corps’ Journey Ekiben”
A “Journey Ekiben” that combines character-themed side dishes with four Tokaido-area gourmet items, including Fukagawa Meshi!
The brand-name beef rice dish features a different brand of beef depending on the sales area.
© Koyoharu Gotouge/Shueisha, Aniplex, ufotable| Menu | Tanjiro Kamado’s Sunlit Simmered Eggs and Rapeseed Flower Namul Mitsuri Kanroji’s Lotus Root and Chicken in Sweet-and-Sour Plum Sauce Muichiro Tokito’s Crystal-Clear Simmered Daikon and Yuba Giyu Tomioka’s Water-Surface Mizu-manju (Smooth Red Bean Paste) Shinobu Kocho’s Teriyaki Chicken Thighs ~Served with “Butterfly Carrots” Dancing Among Wisteria Blossoms~ |
|---|---|
| Gourmet Delights Along the Tokaido Route th> | Tokyo: Fukagawa Meshi Shizuoka: Rice with Dashi Broth (made with bonito stock from Yaizu, Shizuoka Prefecture) topped with shirasu Shiga: Rice topped with Hino-na vegetables and daikon radish pickles Tokaido & Kansai: Branded Beef Rice Bowls |
| Beef Used in Branded Beef Rice Platters | Tokyo Station / Shinagawa Station / Shin-Yokohama Station / Odawara Station / Shizuoka Station: Kobe Beef Nagoya Station: Matsusaka Beef Kyoto Station / Shin-Osaka Station: Omi Beef *Sales locations do not indicate the origin of the branded beef. |
| Price | 1,780 yen (tax included) |
| Purchase Limit | Up to 3 per transaction |
| Promotional Item | Clear Card (5 varieties total; 1 randomly included per package) |
Second Installment: “Full Concentration on Deliciousness! The Demon Slayer Corps’ Colorful Ekiben”
The “Ayaka Ekiben”—a rice box where placing a sheet of nori completes the Kamado family’s earrings—goes on sale December 22, 2026!
Sales at stores in Odawara Station and Shizuoka Station will be limited to December 22, 23, 25, and 26.
© Koyoharu Gotouge/Shueisha, Aniplex, ufotable| Menu | Tanjiro Kamado’s Kamado Family Earrings: Rice Topped with Plum and Shirasu (Top with nori to finish!) Shinobu Kocho’s Colorful Simmered Dishes with Dancing Butterflies (Sweet potato, shiitake mushrooms, carrots, fuki, and ganmodoki) Giyu Tomioka’s Shibazuke × Wasabi Greens: Two-Tone Pickles Mitsuri Kanroji’s Heart-Fluttering Love Sakura Mochi Muichiro Tokito’s Radish Simmered in a Hazy (Oboro)-Style Simmered Daikon Kamaboko, Vinegared Lotus Root, Tamagoyaki, Grilled Salmon, Tsukune Skewers |
|---|---|
| Release Date | Tuesday, December 22, 2026 |
| Price | 1,780 yen (tax included) |
| Purchase Limit | Up to 3 per transaction |
| Promotional Item | Postcard (5 varieties total; 1 randomly included per package) |
Stations Selling Original Ekiben
The original ekiben are available at 35 stores across 8 stations between Tokyo Station and Shin-Osaka Station.
| Tokyo Station | PLUSTA Tokyo Yaesu Central PRECIOUS DELI TOKYO Bellmart Tokyo Marunouchi Central Building Bellmart Tokyo Yaesu South PLUSTA Bento Tokyo Main Line (Inside Central Ticket Gate) PLUSTA Bento Tokyo Main Line (South) Inside the Ticket Gates PLUSTA Tokyo Main Line 707 Delica Station Tokyo 714 PLUSTA Tokyo Main Line 807 Delica Station Tokyo 815 PLUSTA Tokyo Main Line 907 PLUSTA Bento Tokyo Main Line 910 PLUSTA Tokyo Main Line 915 |
|---|---|
| Shinagawa Station | PLUSTA Bento Shinagawa Main Line (Inside North Ticket Gates) PLUSTA Bento Shinagawa Main Line (Inside South Transfer Ticket Gates) |
| Shin-Yokohama Station | PLUSTA Bento Shin-Yokohama West Waiting Area PLUSTA Shin-Yokohama (inside the North Ticket Gate) Delica Station Shin-Yokohama East Exit Concourse PLUSTA Cubic Plaza Shin-Yokohama East Precious Deli & Gift Shin-Yokohama |
| Odawara Station | Bell Mart Kiosk Odawara Gift Kiosk Odawara (No second round of sales) |
| Shizuoka Station | Grand Kiosk Shizuoka Precious Deli & Gift Shizuoka |
| Nagoya Station | PLUSTA Nagoya Central Delica Station Nagoya Concourse |
| Kyoto Station | PLUSTA Bento Kyoto Main Line (inside the Central Ticket Gate) Bellmart Asty Kyoto Precious Deli & Gift Kyoto |
| Shin-Osaka Station | PLUSTA Bento Shin-Osaka Main Line (Inside Central Ticket Gate) PLUSTA Bento Shin-Osaka Main Line (Inside Transfer Ticket Gate) PLUSTA Bento Shin-Osaka Main Line (Inside South Ticket Gate) PLUSTA Shin-Osaka Main Line (Inside Central Ticket Gate) PLUSTA Shin-Osaka Main Line, Level 07 PLUSTA Shin-Osaka Main Line, Level 13 |
*Sales may end early, even during the campaign period, if the planned quantity is reached.
*Sales quantities at each store may vary by day. Depending on circumstances, sales limits may be lifted.
*A train ticket or station admission ticket is required to access stores located inside the Tokaido Shinkansen ticket gates.
*Reservations or holding items for later pickup are not available.
Demon Slayer: Kimetsu no Yaiba “Tokaido: A Journey of Endless Excitement” Collaboration Food
There are a total of 16 items—11 released on December 1 and 5 released on December 22—including character-themed rice balls, sandwiches, and sweets!
Items named after the Breathing Techniques—such as the “Mist Breathing: Oboro Kombu Rice Ball,” “Love Breathing! Shrimp Cutlet & Egg Sandwich” are among the items named after the Breathing techniques!
Collaboration Food Items Released on December 1
Starting December 1, 2026, 11 items will go on sale, including Tanjiro’s “Charcoal-Grilled Beef Kalbi” and Mitsuri’s “Cherry Blossom Matcha Baumkuchen”!
The product image for the “Bond of the Five Financiers” (1,580 yen, tax included) is listed as “coming soon” on the official website.
Collaboration food items on sale December 22
Starting December 22, 2026, five new items will be added, including Shinobu’s “Ginger-Simmered Chicken Soboro” and Giyu’s “BLTE Sandwich.”
*Some items may not be available at certain locations.
Demon Slayer: Kimetsu no Yaiba “Tokaido: A Journey of Endless Excitement” Collaboration Merchandise
The original merchandise, featuring five newly drawn illustrations, includes six items such as acrylic stands and collectible pin badges!
The merchandise will be available from December 1, 2026, to January 11, 2027.
The online store will begin selling these original merchandise items exclusively starting at 10:00 AM on December 8, 2026.
*Purchase limits per transaction are as follows: up to 2 acrylic stands per character, up to 10 trading pin badges (limited to 1 box), up to 6 trading acrylic keychains (limited to 1 box), and up to 2 of each other item.
*Please note that even if you purchase a certain quantity of trading items, you may not be able to collect the entire set.
*Product names, designs, specifications, and prices are subject to change without notice.
Stations Selling Collaboration Merchandise
Collaboration merchandise will be available at 31 stores across 22 stations, including those on conventional rail lines.
| Tokyo Station | Bellmart Tokyo Marunouchi Central Building PRECIOUS DELI TOKYO PLUSTA Tokyo Yaesu Central Bellmart Tokyo Yaesu South PLUSTA Tokyo Main Line 907 PLUSTA Tokyo Main Line 807 |
|---|---|
| Shinagawa Station | PLUSTA Shinagawa Main Line North (Inside Transfer Gate) |
| Shin-Yokohama Station th> | PRECIOUS DELI Shin-Yokohama PLUSTA Cubic Plaza Shin-Yokohama East |
| Odawara Station | Bellmart Kiosk Odawara |
| Mishima Station | Bellmart Asti Mishima South |
| Shin-Fuji Station | PLUSTA Shin-Fuji |
| Shizuoka Station | Grand Kiosk Shizuoka Precious Deli & Gift Shizuoka |
| Kakegawa Station | PLUSTA Kakegawa |
| Hamamatsu Station | Bellmart Hamamatsu Ekimachi West |
| Toyohashi Station th> | Bellmart Kiosk Toyohashi |
| Okazaki Station | Bellmart Kiosk Okazaki |
| Anjo Station | Bellmart Anjo |
| Kariya Station | Kiosk Kariya Ticket Gate |
| Kanayama Station | Bellmart Kanayama Ticket Gate |
| Nagoya Station | Bellmart Nagoya Sakura-dori North PLUSTA Nagoya Chuo PLUSTA Gift Nagoya Esca Underground Mall td> |
| Ozone Station | Bellmart Asty Ozone |
| Katsukawa Station | Bellmart Katsukawa |
| Tajimi Station | Bellmart Tajimi |
| Owari-Ichinomiya Station | Bellmart Owari-Ichinomiya |
| Gifu Station | PLUSTA Asty Gifu |
| Kyoto Station | Bellmart Asty Kyoto |
| Shin-Osaka Station | PLUSTA Shin-Osaka Chuo |
*On the first day, sales will begin when each store opens.
*Due to renovations, “PLUSTA Shin-Osaka Chuo” at Shin-Osaka Station will not be open for sales from December 8 to December 16, 2026 (sales will be available from December 1 to 7; sales will resume on December 17).
*A train ticket or station pass is required to access stores located inside the Tokaido Shinkansen ticket gates.
*Reservations or holding items for later pickup are not available. Sales at the store will end once items are sold out.
Demon Slayer: Kimetsu no Yaiba “Tokaido: A Journey of Endless Excitement” “Win Original Merchandise!” Campaign
We’re also holding a campaign where you can win original merchandise!
Details will be announced at a later date.
Demon Slayer × JR Tokai Retailing Plus Collaboration Starts December 1!
| Official Website | Demon Slayer: Kimetsu no Yaiba “Tokaido: A Journey of Endless Excitement” Campaign |
|---|---|
| Event Period | December 1, 2026 (Tue) – January 11, 2027 (Mon, Holiday) |
| Event Locations | “PLUSTA,” “Bellmart,” “PRECIOUS DELI,” and “Kiosk” stores operated by JR Tokai Retailing Plus between Tokyo Station and Shin-Osaka Station *Eki-ben (station boxed lunches) and merchandise are sold only at select stores |
| Original Ekiben | First Series: “Off to the Tokaido! The Demon Slayer Corps’ Journey Ekiben” Second Series: “Full Concentration on Deliciousness! The Demon Slayer Corps’ Colorful Ekiben” (On sale December 22) 1,780 yen each (tax included) |
| Number of items | 29 items total |
| Online sales | December 8, 2026 (Tue) 10:00 a.m. onwards *Original merchandise only |
| Organizer | JR Tokai Retailing Plus |
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Demon Slayer: Kimetsu no Yaiba “Tokaido: A Journey of Endless Excitement” Campaign FAQs
When does the Demon Slayer: Kimetsu no Yaiba “Tokaido: A Journey of Endless Excitement” campaign start?
It runs from Tuesday, December 1, 2026, through Monday, January 11, (Mon., Holiday). The second series of original ekiben and select collaboration food items will go on sale starting Tuesday, December 22.
Where can I buy them?
They will be sold at “PLUSTA,” “Bellmart,” “PRECIOUS DELI,” and “Kiosk” stores operated by JR Tokai Retailing Plus, located between Tokyo Station and Shin-Osaka Station. The original ekiben and collaboration merchandise are available only at select stores.
What are the prices and bonuses for the original ekiben?
Both varieties are priced at 1,780 yen (tax included), and you can purchase up to three per transaction. The first release includes a clear card, and the second release includes a postcard (5 varieties each), with one randomly included in each box.
Can I buy them online?
Starting at 10:00 a.m. on Tuesday, December 8, 2026, only the original merchandise will be available for purchase in the online store.
Can I pre-order or reserve items?
Pre-orders and reservations are not available. Since quantities are limited, sales will end once items are sold out.
Please check the official website.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest details.
© Koyoharu Gotouge/Shueisha, Aniplex, ufotable
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