To commemorate the 30th anniversary of the “Persona” series, a collaboration event with illustrator Kei Mochizuki titled “Kei Mochizuki × PERSONA 30th ANNIVERSARY at Loft” has been announced!
The event will be held sequentially at 10 Loft locations nationwide from December 4, 2026, to January 7, 2027, featuring the sale of original merchandise featuring illustrations created exclusively for this event by Kei Mochizuki, the distribution of purchase bonuses, and venue-exclusive AR content.
・The event will be held sequentially at 10 Loft stores nationwide starting December 4, 2026 (dates vary by store)
・Thirteen items, including acrylic stands and hoodies featuring newly drawn illustrations, will be on sale
・For every 2,000 yen (tax included) spent on related merchandise, you’ll receive a “cut-in-style mini sticker”; at Shibuya Loft, you’ll receive a “clear card”
・Orders for special reproduction original art with a replica signature are scheduled to begin on December 4 at the Loft Online Store
Details on “Kei Mochizuki × PERSONA 30th ANNIVERSARY at Loft”
The “Persona” series, which began with the first title, *Persona: The Legend of the Goddess*, will celebrate its 30th anniversary in 2026 “Persona” series will celebrate its 30th anniversary in 2026. To commemorate this milestone, a collaboration event with illustrator Kei Mochizuki will be held at 10 Loft stores nationwide.
The key visual features the protagonists from “PERSONA,” “PERSONA 2: Sin,” “PERSONA 3,” “PERSONA 4,” and “PERSONA 5.”
©ATLUS. ©SEGA.Original Merchandise Illustrated by Kei Mochizuki
Thirteen original merchandise items featuring illustrations drawn specifically for this event by Kei Mochizuki will be on sale at the venue. A diverse range of items will be available, including a “foil-stamped acrylic plate” and a “reversible blanket” featuring the key visual, as well as “acrylic stands” that allow you to display each of the main characters individually in 3D!
The lineup also includes items with special features, such as a “Gimmick Clear File Set” where the design’s shadow disappears when you insert paper, and a “Magic Mug” that changes color when hot water is poured into it. “Hot-stamped Tarot-style Cards,” “Keychains with Motif Charms,” and “Matte Pin Badges” will be sold as collectible trading items.
| Product Name | Type | Price (Tax Included) |
|---|---|---|
| Hot-Stamped Acrylic Plate | 1 design | 4,950 yen |
| Acrylic Stand | 5 designs | 1,980 yen each |
| Gimmick Clear File Set (Set of 5) | 1 design | 2,750 yen |
| Hologram Illustration Card Set (Set of 5) | 1 design | 2,750 yen |
| Hologram Sticker Set (Set of 2) | 5 varieties total | 1,430 yen each |
| [Trading] Foil-Stamped Tarot-Style Cards | 10 varieties total | 550 yen each 5,500 yen per box |
| [Trading] Keychains with Motif Charms | 5 varieties total | 990 yen each 4,950 yen per box |
| [Trading] Matte Pin Badges | 10 varieties total | 550 yen each 5,500 yen per box |
| Magic Mug | 1 design | 3,300 yen |
| Tote Bag | 1 design | 4,180 yen |
| Reversible Blanket | 1 design | 4,400 yen |
| T-shirt | 2 designs | 6,600 yen each |
| Hoodie | 2 designs total | 9,900 yen each |
Special Reproduction Original Artwork with Kei Mochizuki’s Reproduced Signature
As a special item, the “Special Reproduction Artwork with Kei Mochizuki’s Reproduced Signature,” featuring an original illustration by Kei Mochizuki, will be available for purchase on a made-to-order basis. The artwork features foil stamping on part of the background, and orders are scheduled to begin on December 4, 2026, at the Loft Online Store.
©ATLUS. ©SEGA.| Size | Frame Size: A2 (Printed Size: A3) |
|---|---|
| Price | 44,000 yen (tax included) |
| Pre-orders Begin | December 4, 2026 |
| Sales | Loft Online Store (Made-to-order) |
Purchase Bonus for Related Products
During the campaign period, for every 2,000 yen (tax included) spent on related products at participating stores, you will receive one random purchase bonus item. The bonus items vary between Shibuya Loft and other stores. Designs cannot be selected, and since quantities are limited, the offer ends when supplies run out.
Cut-in-style mini stickers (9 stores other than Shibuya Loft)
At the 9 stores excluding Shibuya Loft, “Cut-in-style Mini Stickers” (10 designs total) will be distributed. The distribution period is during each store’s event period.
©ATLUS. ©SEGA.Clear Cards (Shibuya Loft Exclusive)
Shibuya Loft will be distributing “Clear Cards” (10 varieties total) featuring life-size character illustrations. The distribution period runs from December 16, 2026, to January 7, 2027. Please note that “Cut-in-style mini stickers” will not be distributed.
©ATLUS. ©SEGA.Venue-Exclusive AR Content and Shibuya Special Event
Venue-Exclusive AR Content
Visual POP displays will be set up at each Loft venue. Point your camera—activated via a dedicated QR code—at the visual POP, and illustrations of the characters will appear in AR. Tap an illustration to watch an original promotional video.
Special Exhibition at the Masaka Stage on the 1st Floor of Shibuya Loft
A special exhibition unique to this event will be held at the Masaka Stage on the 1st floor of Shibuya Loft. In addition to life-size standee panels and wall art, original promotional videos for each character will be featured.
Video Advertisements on Shibuya Center Street Hit Vision
To coincide with the event at Shibuya Loft, video advertisements will be aired on Shibuya Center Street Hit Vision. The broadcast period runs from December 14 to December 20, 2026.
Participating Stores and Event Dates
The event will be held sequentially at 10 Loft stores nationwide. The event dates and closing times on the final day vary by store. To help manage crowds inside the stores, entry to the event venue may be restricted. Details will be announced on each store’s website and official X account as soon as they are finalized.
| Store | Event Dates | Closes on the Final Day |
|---|---|---|
| Kyoto Loft | December 4–28, 2026 | 6:00 PM |
| Moyuku Sapporo Loft | December 4–17, 2026 | 5:00 PM |
| Kawaguchi Loft | December 4–20, 2026 | 5:00 PM |
| Kokura Loft | December 4–27, 2026 | 5:00 PM |
| Sendai Loft | December 5–28, 2026 | 5:00 PM |
| Machida Loft | December 8–28, 2026 | 5:00 PM |
| Niigata Loft | December 8–27, 2026 | 5:00 PM |
| Osaka Izumi Loft | December 8–22, 2026 | 5:00 PM |
| Sakae Loft (Nagoya Sakae Loft) | December 9–29, 2026 | 5:00 PM |
| Shibuya Loft (1st Floor, Masaka Stage) | December 16, 2026 – January 7, 2027 | 6:00 PM |
“Kei Mochizuki × PERSONA 30th ANNIVERSARY at Loft” starts December 4!
©ATLUS. ©SEGA.| Event Dates | [Kyoto/Kawaramachi] December 4–28, 2026 [Hokkaido/Sapporo] December 4–17, 2026 [Saitama/Kawaguchi] December 4–20, 2026 [Fukuoka/Kokura] December 4–27, 2026 [Miyagi/Sendai] December 5–28, 2026 [Tokyo/Machida] December 8–28, 2026 [Niigata/Bandai] December 8–27, 2026 [Osaka/Izumi] December 8–22, 2026 [Aichi/Sakae] December 9–29, 2026 [Tokyo/ Shibuya】December 16, 2026 – January 7, 2027 |
|---|---|
| Venue | [Kyoto/Kawaramachi] Kyoto Loft [Hokkaido/Sapporo] Moyuku Sapporo Loft [Saitama/Kawaguchi] Kawaguchi Loft [Fukuoka/Kokura] Kokura Loft [Miyagi/Sendai] Sendai Loft [Tokyo/Machida] Machida Loft [Niigata/Bandai] Niigata Loft [Osaka/Izumi] Osaka Izumi Loft [Aichi/Sakae] Sakae Loft [Tokyo/Shibuya] Shibuya Loft |
| Official Website | Kei Mochizuki × PERSONA 30th ANNIVERSARY in Loft Special Site |
Frequently Asked Questions for “Kei Mochizuki × PERSONA 30th ANNIVERSARY at Loft”
What are the event dates and participating stores?
The event will be held sequentially at 10 Loft stores nationwide from December 4, 2026, to January 7, 2027. The event will take place at Loft stores in Kyoto, Moyuku Sapporo, Kawaguchi, Kokura, Sendai, Machida, Niigata, Osaka Izumi, Sakae, and Shibuya; the event dates vary by store.
Are there any purchase bonuses?
For every 2,000 yen (tax included) spent on related merchandise, you will receive one random purchase bonus item. At Shibuya Loft, “Clear Cards” (10 varieties total) will be distributed, while the other 9 stores will offer “Cut-in Style Mini Stickers” (10 varieties total). Quantities are limited, so the offer ends when supplies run out.
Where can I purchase the reproduction art prints?
Orders for the “Special Signed Reproduction Art Print by Kei Mochizuki” are scheduled to begin on December 4, 2026, at the Loft Online Store. The price is 44,000 yen (tax included).
Are there any events exclusive to Shibuya Loft?
At the Masaka Stage on the first floor of Shibuya Loft, a special exhibition will feature life-size standee panels, wall art, and original promotional videos for each character. The purchase bonus will also be a “Clear Card” exclusive to Shibuya Loft.
Are there any admission restrictions?
To alleviate crowding inside the store, admission to the venue may be restricted. Please check each store’s website or official X account for details.
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Please check the official website for details.
*Please note that the information in this article may be outdated. We apologize for the inconvenience, but please check the official website for the latest information.
©ATLUS. ©SEGA.
