Sumikko Gurashi × JR Tokai “Favorite Character Trip” Collaboration Starts November 2!

Period: Nov 2, 2026〜Jan 31 2026/10/05 コラボカフェ編集部 (Sue)

JR Tokai’s collaboration between “Oshi Tabi” and “Sumikko Gurashi” will run from November 2, 2026, to January 31, 2027. Passengers on the Tokaido Shinkansen can receive a total of six types of AR photo frames and original smartphone wallpapers. By participating in the onboard activities, you can exchange your participation for an acrylic mini charm at stores in Tokyo Station and Osaka Umeda, and you’ll also be entered into a drawing where 50 winners will receive a mini tote bag.

Sumikko Gurashi × Matsuya & Matsu-no-ya: Nationwide Collaboration Starts October 6!

Period: Oct 6, 2026〜Dec 22 2026/10/02 コラボカフェ編集部 (Nagi)

Matsuya Foods’ Matsuya and Matsu-no-ya restaurants are launching a collaboration with “Sumikko Gurashi” called the “Sumikko Gurashi: A Big ♪ Reward Campaign,” which will be held nationwide starting October 6. Order any eligible children’s menu item and receive a reflective keychain (6 designs total) right away!

Sumikko Gurashi Comes to 14 Aeon Malls Starting September 18!

Period: Sep 18, 2026〜Oct 25 2026/09/10 コラボカフェ編集部 (Sue)

The “Exciting! Sumikko Colorful Fair,” a collaboration between Sumikko Gurashi and Aeon Mall, will be held from September 18 to October 25, 2026, at 14 malls in Osaka, Nara, and Wakayama Prefectures. The event will feature a mystery-solving scavenger hunt at four locations within the malls, three types of original clear pouches available upon presentation of a receipt totaling 2,000 yen or more, and photo panels exclusive to four malls.

“Sumikko Gurashi” Movie × Dai-Nagoya Building Event Starts September 15!

Period: Sep 15, 2026〜Oct 14 2026/09/07 コラボカフェ編集部 (Sue)

A “Sumikko Gurashi: The Kingdom in the Sky and the Two Little Ones” quest rally will be held from September 15 to October 14, 2026, at the Dai-Nagoya Building, which is directly connected to Nagoya Station. Participants will use their smartphones and the LINE Storyteller to navigate from B1 to the 5th floor and tackle five quests. An original merchandise pop-up store and photo spots will also be available during the event.

Sumikko Gurashi × 3COINS: “Ebiten’s Tail” Merchandise Arrives on December 13!

Period: Dec 3, 2025〜 2025/12/04 コラボカフェ編集部 (Sue)

Collaboration items featuring “Sumikko Gurashi”—the wildly popular characters created by San-X, known for their charmingly slightly negative and surreal world—and 3COINS will be available starting December 13, 2025! The lineup features a wide variety of collaboration items starring “Ebiten’s Tail,” who dreams of becoming an idol!