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mofusand POP-UP SHOP at Senboku Takashimaya in Osaka Opens September 24!

A pop-up shop for “mofusand,” created by Juno-sensei, will be held from September 24 to October 6, 2026, at the event venue on the 4th floor of Senboku Takashimaya. In addition to new products such as “Kiramekko Fruity Kittens,” the “Pote Pote Shark-Nyan” mascot, and the “Lazy Days at Home!” series, customers will receive an original sticker as a special gift with the purchase of any “mofusand” merchandise.

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Marriage Toxin POP-UP SHOP at TSUTAYA Opens September 18!

A “POP UP SHOP” for the TV anime *Marriage Toxin* will kick off on September 18, 2026, at SHIBUYA TSUTAYA IP Bookstore, and then tour a total of four venues in Osaka, Kyoto, and Fukuoka!
The shop will feature acrylic stands, collectible pin badges, T-shirts, and more, all based on newly drawn illustrations themed around “black outfits with accent colors.” Customers will also receive a random illustration card as a purchase bonus for every 3,000 yen (tax included) spent in a single transaction.

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“Machikado Mazoku” Yuko Birthday Store Opens in Shinjuku Starting September 17!

Starting Thursday, September 17, 2026, the “Machikado Mazoku” Yuko Birthday 2026 POP-UP SHOP will be held at MEDICOS SHOP Shinjuku (Shinjuku Marui Annex, 6th Floor)!
In addition to new merchandise—such as a large acrylic stand and a life-size tapestry featuring a brand-new birthday illustration by Izumo Ito commemorating Yuko Yoshida’s birthday on September 28—the event will also include the distribution of bonus mini cards (4 varieties total) and a campaign to win a life-size panel.

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Shirotan Fluffy Store at Aurora Town in Sapporo Opens September 19!

The “Shirotan Funwari Store” will open for a limited time at Sapporo Underground Mall Aurora Town starting Saturday, September 19, 2026! This is the first pop-up store of its kind in Hokkaido, featuring a collection of items including a series exclusive to Hokkaido stores. Customers who spend 3,300 yen (tax included) or more on Shirotan merchandise will receive a limited-edition sticker, and those who spend 5,500 yen (tax included) or more will receive a limited-edition pin.

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“Poppy Playtime” Pop-Up Store at 8 Toys”R”Us Locations Starts September 18!

A pop-up store for the horror game “Poppy Playtime” will be held at all eight Toys“R”Us and Babies“R”Us locations from Friday, September 18, 2026, through Sunday, October 18, 2026!
The event will take place at the Sapporo, Asahikawa, Fujimi, Kinshicho, Tachikawa Tachihi, Namba Parks, Kyoto Ekimae, and Hakata Marui locations. During the event period, the first 300 customers at each store who purchase Poppy Playtime-related merchandise totaling 2,000 yen or more (including tax) will receive a special postcard.

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“Togen Ankki” Volume 31 Release & Anime Season 2 Fair at Animate on October 7!

To commemorate the release of Volume 31 of the manga *Togen Ankī* by Yuki Urushibara and the broadcast of the anime’s second season, a special promotion will be held from October 7 to November 8, 2026, at Animate stores nationwide and through the Animate online store. During the event period, customers will receive one “B6-Size Memorable Scene Visual Board (8 varieties total)” as a bonus for every eligible volume purchased.

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“The Fox God and the Salaryman” Store Opens at 3 Locations Starting October 23!

The pop-up store for the popular web manga “The Fox God and the Salaryman,” created by Yashin and originally gaining traction on social media, titled “The Fox God and the Salaryman POP UP Store in Izumo,” will open on October 23, 2026, starting at the Esco Izumo Taisha-mae Store in Shimane. The pop-up store will tour three locations—the Tamayura Solamachi Store in Tokyo and the Agateya Meneya Aeon Mall Itami Store in Hyogo—featuring merchandise adorned with original illustrations by Yashin.

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Persona Animate Fair & Exclusive Shop Starts September 19!

The “Persona” Series 30th Anniversary Animate Fair will be held from September 19 to October 25, 2026, at Animate stores nationwide and on the Animate online store. For every 1,100 yen (tax included) spent on the purchase or pre-order of related merchandise, customers will receive one of eight exclusive clear bookmarks. Additionally, a pop-up shop will be held simultaneously at the Animate Ikebukuro Main Store, featuring fair-exclusive items such as cushions bearing logos from past games and acrylic art cards.

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EXPO 2025 Pop-Up Store in Akihabara Opens September 18!

The “EXPO 2025 Official Pop-Up Store at Ecute Akihabara,” themed around “Myaku Myaku,” the official mascot of the Osaka-Kansai World Expo, will be held from September 18 to September 27, 2026, at “TOPPA!!! BASE AKIBA,” located inside the ticket gates at JR Akihabara Station, from September 18 to September 27, 2026. The store will feature “Myaku Myaku Studio” merchandise, including a full lineup of 20 postcards and 5 posters, store-exclusive gacha-gacha trading acrylic stands, and a “WithShot®” digital photo booth where visitors can take photos with “Myaku Myaku.”

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HELLO KITTY’S SWEETS MARKET Opens in 3 Cities Starting September 18!

Sanrio’s large-scale shopping event, “HELLO KITTY’S SWEETS MARKET -Chocolate lovers-,” will be held at the Daimaru Umeda Store starting September 18, 2026, at the Tobu Department Store Ikebukuro Branch starting October 22, and and at the Daimaru Sapporo Store starting November 18.
The lineup will feature over 2,000 items, centered on event-exclusive merchandise featuring Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Choco Cat, and Lullaby Lovables dressed in chocolate-colored outfits.

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“The Twelve Kingdoms” Pop-Up Store at Maruzen Junkudo Bookstore on September 17!

To commemorate the release of *The Shore of the Underworld*, the first new volume in Fuyumi Ono’s fantasy series *The Twelve Kingdoms* in seven years, a *The Twelve Kingdoms* pop-up store will be held at venues operated by the Maruzen Junkudo Bookstore Group starting September 17, 2026. Exclusive Maruzen Junku Bookstore merchandise—including printed cookies, large handkerchiefs, Jetstream Lite pens, and original shopping bags—will be available. Sales of the new book and merchandise will begin at midnight on September 17 at magmabooks in Toranomon, Tokyo.

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Blue Archive POP-UP STORE at Kotobukiya Opens September 17!

The “Blue Archive POP UP STORE 2026 in Kotobukiya,” a pop-up store for *Blue Archive -Blue Archive-*, will be held on the 1st floor of the Kotobukiya Akihabara Building from September 17 to October 4, 2026!
Featuring a “Blue Sea and White Shirt” theme, the store will offer newly drawn illustrations on BIG tapestries, BIG towels, BIG acrylic stands, and name key chains. For every 3,000 yen spent on eligible merchandise, customers will receive a free postcard (8 varieties total, distributed at random) as a purchase bonus.

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Chikawa Pop-Up Store at Senboku Takashimaya in Osaka Opens September 24!

A pop-up store for “Chiikawa”—whose characters are beloved for their endearing, clumsy yet earnest way of life—will be held at the Senboku Takashimaya 4th-floor Event Hall from Thursday, September 24, 2026, through Tuesday, October 6!
The lineup features a wide variety of new products, including the “It’s Way Too Delicious! ‘Water’… Mascot,” leopard-print vanity pouches and pin badges, Pasta-rai-suke T-shirts, and zip-up hoodies from the horror series.

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“Love Live! Halloween Party” Fair at Gamers on October 9!

The “Halloween Party Fair” for the fourth installment of the School Idol Project, “Love Live! Superstar!!,” will be held from October 9 to November 1, 2026, at all Gamers stores and the Gamers Online Shop. Newly drawn illustrations of the Liella! members dressed in Halloween costumes have been unveiled for the first time: CatChu! appears in black cat-themed outfits, KALEIDOSCORE in witch-themed outfits, and 5yncri5e! in ghost-themed outfits!