An exhibition titled “SONIC the Exhibition -ACROSS GENERATIONS-,” celebrating the 35th anniversary of Sega’s “Sonic” series, has been announced!
Starting October 9, 2026, at PARCO FACTORY on the 7th floor of the Ikebukuro PARCO Main Building, the exhibition will feature an archive of past titles alongside new collaborative artworks by 16 contemporary artists.
・Dates: Friday, October 9, 2026 – Sunday, November 1, 2026
・Venue: PARCO FACTORY, 7th Floor, Ikebukuro PARCO Main Building
・Admission: 1,500 yen (tax included); free for elementary school students and younger. A lottery-based sale of time-specific advance tickets will be held from October 9 to 11
・Admission gift: a random sticker; PARCO Members’ benefit: an original sticker
Details on “SONIC the Exhibition -ACROSS GENERATIONS-“
“Sonic,” the supersonic hedgehog who made his debut in the 1991 video game *Sonic the Hedgehog*, celebrated his 35th anniversary on June 23, 2026.
This exhibition traces the series’ history through game titles from past installments, scripts, setting materials, and development documents used during the production process.
Some of the exhibits are being unveiled for the first time at this exhibition!
©SEGANew Collaborative Artworks by 16 Contemporary Artists
Curated by R11R Co., Ltd., 16 artists with a deep connection to Sonic—including Yusuke Nakamura and Taku Inoue—have created new artworks inspired by Sonic characters throughout the series!
Some of the works will be sold at the venue; details on how to purchase them will be announced at a later date.
Participating Artists
Yusuke Nakamura, Taku Inoue, TSCR, HUKANZEN, Yuki Kikuchi, STUDY Yusaku, Aoi Neon, Panasony™ , Ryosuke Takeuchi, BRIDGE SHIP HOUSE, SIO (The TOMODACHI!), Tomowaka, move nao, Hakui Kishiroi, Yuki Imada, Nirosuya
*Listed in official order; honorifics omitted
©SEGA
Admission Fees & Advance Tickets
To help manage crowds, time-specific advance tickets will be sold via lottery for the three days from October 9 through 11.
| Admission Fee | 1,500 yen (tax included) * Includes admission gift + PARCO Members benefits *Free for elementary school students and younger |
|---|---|
| Date-and-Time-Specific Advance Tickets | Valid for: October 9 (Fri) – 11 (Sun) Lottery Period: September 29, 2026 (Tue) 12:00 PM – October 4 (Sun) 11:59 PM e+ Sales Page |
*Upon presentation of a Physical Disability Certificate, admission is free for one caregiver only (the person with the disability must pay).
*Admission gifts are available only to paying attendees.
*Admission restrictions may be enforced during times of high crowding.
Admission Gifts & PARCO Members’ Benefits
Paid visitors will receive one random sticker per visit, featuring art carefully selected from popular titles throughout the exhibition’s history!
PARCO Members will receive a sticker featuring the exhibition’s original visual.
Entry Gift: Random Sticker
PARCO Members’ Exclusive Sticker
©SEGA
*To receive the PARCO Members’ benefit, you must download the official PARCO app “POCKET PARCO,” register Ikebukuro PARCO as a “Frequent PARCO” location in the app, and sign up for PARCO Members. Downloading and registering on the day of the event also qualifies.
* All benefits are available while supplies last.
*Images are for illustrative purposes only.
Merchandise
The lineup includes original exhibition merchandise—such as items featuring the exhibition’s key visual and goods inspired by the participating artists’ creative worlds—as well as select official SEGA merchandise!
Collectible Pin Badges
T-shirt
Clear File
Key Visual Acrylic Block
Creator Collaboration Acrylic Keychain
Creator Collaboration Acrylic Block
©SEGA
Live Display of the Arita Ware “Infinite Blue” Piece
At the venue, the global porcelain brand “YOYOYO™” will showcase the Sonic the Hedgehog Arita-yaki “Infinite Blue” collection in person, and the first 5 units will be available for purchase!
Starting October 9, YOYOYO Official Store, where 50 units—limited worldwide—will be sold via lottery for 1 million yen each (tax included).
©SEGA*Items purchased at the venue will be delivered at a later date.
Social Media Campaign
Five winners will be selected at random from among those who follow the official Ikebukuro PARCO Instagram or X accounts and leave a comment to receive a poster (B1 size) autographed by Kazuyuki Hoshino, Creative Director of “Sonic”!
| Period | October 9, 2026 (Fri) – November 1, 2026 (Sun) 11:59 PM |
|---|---|
| Eligible Accounts | Ikebukuro PARCO Official Instagram Ikebukuro PARCO Official X |
| Prizes | Poster signed by Kazuyuki Hoshino (B1 size) A total of 5 winners selected by lottery |
“SONIC the Exhibition” at Ikebukuro PARCO Starts October 9!
©SEGA| Official Website | Sonic “SONIC the Exhibition -ACROSS GENERATIONS-” |
|---|---|
| Exhibition Name | SONIC the Exhibition -ACROSS GENERATIONS- |
| Venue | Ikebukuro PARCO Main Building 7F PARCO FACTORY 1 -28-2 |
| Dates | October 9, 2026 (Fri) – November 1 (Sun) |
| Opening Hours | 11:00 a.m.–9:00 p.m. *Last admission is 30 minutes before closing. *Closes at 6:00 p.m. on the final day. |
| Admission Fee | 1,500 yen (tax included) *Includes an admission gift and PARCO Members benefits *Free for elementary school students and younger |
| Organized by | Ikebukuro PARCO In cooperation with: SEGA Corporation Curated by: R11R Co., Ltd. Planned and produced by: kanon inc. |
| Official X | @SonicOfficialJP |
| Directions & Map | View on Google Maps |
人気作品のキャラクターグッズ Anime Store.JP (アニスト) にて取扱中！
Frequently Asked Questions about “SONIC the Exhibition -ACROSS GENERATIONS-“
When and where will it be held?
It will be held from October 9, 2026 (Fri) through November 1 (Sun) at PARCO FACTORY on the 7th floor of the Ikebukuro PARCO Main Building. Opening hours are 11:00 AM to 9:00 PM; on the final day, the exhibition closes at 6:00 PM.
How much is admission?
1,500 yen (tax included), which includes an admission gift and PARCO Members benefits. Admission is free for elementary school students and younger.
Are advance tickets available?
For three days from Friday, October 9, to Sunday, October 11, date-and-time-specific advance tickets will be sold via a lottery on e+ (eplus). The lottery period runs from 12:00 PM on Tuesday, September 29, 2026, to 11:59 PM on Sunday, October 4.
What is the admission gift?
Paid attendees will receive one random sticker featuring artwork from popular titles from past series per visit. PARCO Members will also receive a sticker featuring the exhibition’s original visual.
Please check the official website.
*Please note that the information in these articles may be outdated. We apologize for the inconvenience, but please check the official website for the latest information.
©SEGA
