A pop-up store for the horror game “Poppy Playtime” is coming to eight Toys“R”Us and Babies“R”Us locations!
The event will run from Friday, September 18, 2026, through Sunday, October 18, 2026. During this period, the first 300 customers at each store who purchase Poppy Playtime-related merchandise totaling 2,000 yen or more (including tax) will receive a [special postcard (1 design available)] as a gift.
・The event will run from Friday, September 18, 2026, through Sunday, October 18, 2026
・ Participating stores include Sapporo, Asahikawa, Fujimi, Kinshicho, Tachikawa Tachihi, Namba Parks, Kyoto Ekimae, and Hakata Marui
・During the event period, the first 300 customers at each store who purchase 2,000 yen or more (tax included) in “Poppy Playtime” merchandise will receive a special postcard (1 design available)
・Game software is excluded from this offer; distribution ends when supplies run out
Details of the “Poppy Playtime Pop-Up Store at Toys“R”Us”
A pop-up store for the horror game “Poppy Playtime” will be held at eight Toys“R”Us and Babies“R”Us locations! The event runs from Friday, September 18, 2026, to Sunday, October 18, 2026, and will take place at stores in Hokkaido, Saitama, Tokyo, Osaka, Kyoto, and Fukuoka.
During the event, customers who purchase “Poppy Playtime”-related merchandise will receive a free gift. The event is produced by Infolens Co., Ltd.
™ & © 2021-2026 Mob Entertainment, Inc.“Poppy Playtime Pop-Up Store at Toys“R”Us” Dates and Locations
The event will run from Friday, September 18, 2026, through Sunday, October 18, 2026. It will be held at all 8 Toys“R”Us and Babies“R”Us locations.
| Store | Location |
|---|---|
| Toys“R”Us & Babies“R”Us Sapporo Store | 2F Ario Sapporo, 9-2-20 Kita 7-jo Higashi, Higashi-ku, Sapporo, Hokkaido 065-0007 |
| Toys“R”Us & Babies“R”Us Asahikawa Store | Inside Western Powers, 3-122-55 Nagayama 12-jo, Asahikawa City, Hokkaido 079-8422 |
| Toys“R”Us Fujimi Store | 1F, LaLaport Fujimi, 1-1313 Yamamuro, Fujimi City, Saitama 354-8560 |
| Toys”R”Us & Babies”R”Us Kinshicho Store | 2F, Olinas Mall, 4-1-2 Taihei, Sumida-ku, Tokyo 130-0012 |
| Toys“R”Us Tachikawa Tachihi Store | 1F, LaLaport Tachikawa Tachihi, 935-1 Izumi-cho, Tachikawa City, Tokyo 190-0015 |
| Toys”R”Us & Babies”R”Us Namba Parks Store | 1F, Namba Parks, 2-10-70 Namba-Naka, Naniwa-ku, Osaka City, Osaka 556-0011 |
| Toys“R”Us & Babies“R”Us Kyoto Station Store | 1-1 Nishikujo Toriiguchi-cho, Minami Ward, Kyoto City, Kyoto Prefecture 601-8417, AEON MALL KYOTO Kaede Building, 1F |
| Toys“R”Us Hakata Marui Store | 9-1 Hakata-eki Chuo-gai, Hakata Ward, Fukuoka City, Fukuoka Prefecture 812-0012, Hakata Marui, 5F |
Purchase Bonus: Receive a “Special Postcard”
During the campaign period, the first 300 customers at each store who make a single purchase of Poppy Playtime-related merchandise totaling 2,000 yen or more (including tax) will receive a [Special Postcard (1 design)] as a gift.
™ & © 2021-2026 Mob Entertainment, Inc.| Bonus Details | Special Postcard (1 design) |
|---|---|
| Eligibility Requirements | Purchase Poppy Playtime-related merchandise totaling 2,000 yen or more (including tax) in a single transaction during the campaign period |
| Distribution Quantity | First 300 customers per store |
*Game software is not eligible.
*The promotion will end without notice once all items are distributed.
*Please note that receipts cannot be combined.
What is “Poppy Playtime”?
“Poppy Playtime” is a horror game released on Steam in October 2021 and on mobile in March 2022, with PlayStation, Nintendo Switch, and Xbox versions also released.
In Japan, the game became a massive hit among young people—from children to teens—following gameplay streams on YouTube.
The release of the latest installment, “Poppy Playtime” Chapter 5: “Broken Things,” is scheduled for February 19, 2026, making it a highly anticipated title that’s currently generating a lot of buzz.
Warning Regarding Similar or Counterfeit Products
The official sources have announced that similar or counterfeit products modeled after the “Poppy Playtime” and “Huggy Wuggy” characters have been confirmed at domestic retail stores, online retailers, and auction sites.
These items have not undergone proper licensing procedures, and the official source states it cannot be held responsible for defective products or accidents resulting from such imitations or knockoffs; therefore, consumers are urged to exercise extreme caution when making purchases.
人気作品のキャラクターグッズ Anime Store.JP (アニスト) にて取扱中！
“Poppy Playtime Pop-Up Store at Toys“R”Us” opens on September 18!
™ & © 2021-2026 Mob Entertainment, Inc.| Event Dates | September 18, 2026 (Fri) – October 18, 2026 (Sun) |
|---|---|
| Venues | [Hokkaido/Sapporo] Sapporo Store [Hokkaido/Asahikawa] Asahikawa Store [Saitama/Fujimi] Fujimi Store [Tokyo/Kinshicho] Kinshicho Store [Tokyo/Tachikawa] Tachikawa Tachihi Store [Osaka/Namba] Namba Parks Store [Kyoto/Kyoto Station] Kyoto Station Store [Fukuoka/Hakata] Hakata Marui Store |
| Purchase Bonus | For every single purchase of Poppy Playtime-related merchandise totaling 2,000 yen or more (including tax), the first 300 customers at each store will receive a special postcard (1 design available). |
| Produced by | Inforenz Co., Ltd. |
| Official Website | Poppy Playtime Pop-Up Store at Toys”R”Us Special Website |
Frequently Asked Questions about the “Poppy Playtime Pop-Up Store at Toys“R”Us”
How long will it run?
It will be held from Friday, September 18, 2026, through Sunday, October 18, 2026.
Which stores are hosting the event?
The event will be held at a total of 8 locations: Toys“R”Us and Babies“R”Us in Sapporo, Asahikawa, Namba Parks, Kyoto Ekimae, and Kinshicho, as well as Toys“R”Us in Fujimi, Tachikawa Tachihi, and Hakata Marui.
How do I get the postcard as a purchase bonus?
During the event period, the first 300 customers at each store who make a single purchase totaling 2,000 yen or more (including tax) of Poppy Playtime-related merchandise will receive a special postcard (one design available). Receipts cannot be combined.
Does purchasing video game software qualify for the promotion?
Video game software is not eligible for this promotion. Additionally, the promotion will end without prior notice once all gifts have been distributed.
Please check the official website for details.
*Please note that the information in these articles may be outdated; we kindly ask you to verify the details on the official website.
©2026 Mob Entertainment, Inc. Poppy Playtime and related trademarks are registered trademarks or trademarks of Mob Entertainment, Inc.
