CATEGORY SEGA

Pop-up Store

SONIC & FRIENDS 3rd Anniversary POP-UP in Shibuya Starts October 2!

To celebrate the 3rd anniversary of “SONIC & FRIENDS,” the “‘SONIC & FRIENDS’ 3rd Anniversary POP-UP STORE” will be held for a limited time on the 2nd floor of Shibuya Moddy from October 2, 2026, through October 12! In addition to merchandise such as zipper pouches featuring the 3rd-anniversary illustration, a collection of glitter-patterned pin badges, and clear file folders, the venue will also feature a display of photo panels and offer a “clear bookmark” as a bonus for new Epoca Card members.

Original Art Exhibition / Exhibition

Sakura Wars 30th Anniversary Exhibition in Tokyo and Kyoto—Opening Sequentially Starting October 31!

The “Sakura Wars 30th Anniversary Exhibition: Dreams Are Revived,” commemorating a milestone in the series that began with the first installment in 1996, has been announced. The exhibition will be held at Yurakucho Marui starting October 31, 2026, and at Space Galleria KYOTO starting December 4. A mini autograph card will be given as an admission gift!

Pop-up Store

Persona Animate Fair & Exclusive Shop Starts September 19!

The “Persona” Series 30th Anniversary Animate Fair will be held from September 19 to October 25, 2026, at Animate stores nationwide and on the Animate online store. For every 1,100 yen (tax included) spent on the purchase or pre-order of related merchandise, customers will receive one of eight exclusive clear bookmarks. Additionally, a pop-up shop will be held simultaneously at the Animate Ikebukuro Main Store, featuring fair-exclusive items such as cushions bearing logos from past games and acrylic art cards.

Original Art Exhibition / Exhibition

Yakuza: Life Events Exhibition -Extreme- Revival Event Starts November 6 in Yokohama!

“The ‘Yakuza’ Series 20th Anniversary Major Exhibition Event, ‘Weddings, Funerals, and Gifts Exhibition -Extreme-,’ will return to YOKOHAMA COAST in Yokohama starting November 6, 2026. A new “Gift” area—replacing the previous “Funeral” area—will make its debut, along with a “Coming-of-Age” themed “Crown” package!

Lottery / Prizes / Gacha

Shin Megami Tensei: Demon-Filled Collection—On Sale Starting in Late September!

“Demon-Filled Collection,” a capsule toy series featuring demons from Atlus’s “Shin Megami Tensei” series, will go on sale sequentially at capsule vending machines nationwide starting in late September 2026. The lineup includes a total of five varieties, including secret figures such as Jack Frost and King Frost!

News

“Stylish Witches: Love & Berry” Sega Lucky Draw Online Is Here!

The “Sega Lucky Lottery Online: Fashion Witch Love and Berry,” where you can win prizes from the Sega-developed arcade game for girls “Fashion Witch ♥ Love and Berry (Love Berry),” goes on sale starting at 11:00 a.m. on August 31, 2026!
The lineup features six prize tiers—with every ticket guaranteed a prize—including Prize A “Tops” that recreate your dream outfits, “Plush Mascots” of Love, Berry, and Misha, and “Acrylic Magnets” featuring the Fashion Magic Card designs. The sale runs until 11:59 PM on October 16, 2026.