A limited-time “BT21” pop-up shop is coming to Tokyo, Fukuoka, and Miyagi!
From November 9 to December 20, 2026, the shops will open sequentially starting at Beans Akabane, followed by Minami-Machida Granberry Park, HMV&BOOKS HAKATA, and HMV Sendai E BeanS, where plush toys, mascots, and other merchandise from the popular series will be on sale.
・At Beans Akabane, a special “LUCKY Lottery” will be available for 1,000 yen (tax included) per play
・At the Minami-Machida venue, items from the “HEARTFUL JOURNEY” and “PEACH HOLIC” series, among others, will be on sale
・At the two HMV venues, items from popular series such as “HONEYBEE” and “PEACH HOLIC” will be available
・At both the Akabane and Minami-Machida venues, purchase bonuses based on the total amount spent will be offered
Details on the “BT21 Limited-Time Shop”
The “BT21 Limited-Time Shop” will be held sequentially at four venues in Tokyo, Fukuoka, and Miyagi starting November 9, 2026. The event dates, product lines, and purchase bonuses will vary by venue.
Opening at Beans Akabane on November 9
BT21 makes its debut at Beans Akabane! The event will be held at Yorimichi Plaza (Minami) from November 9 to November 22, 2026.
Plush toys, mascots, and merchandise from popular series such as “MUSIC FESTIVAL,” “Shining Stars!,” “NEWBORN,” and “GATCHA” will be on sale. Hours are 11:30 AM–8:00 PM on weekdays and 11:30 AM–7:30 PM on weekends and holidays.
“LUCKY Lottery” exclusive to the Akabane venue
At the Akabane venue, the “LUCKY Lottery” will be available for a special price of 1,000 yen (tax included) per play. You’re guaranteed to win a prize from a selection of 34 items, including blankets and mascots—there are no losing tickets.
Akabane Venue Purchase Bonus
If you purchase BT21 merchandise totaling 3,300 yen or more (tax included), you’ll receive one random “Mirror Star Sticker” (6 varieties total). These are star-shaped stickers made of shimmering mirror material.
You cannot choose the design, and since quantities are limited, this offer ends when supplies run out. Receipts cannot be combined.
Opening November 12 at Minami-Machida Granberry Park
BT21 is making its debut at Minami-Machida Granberry Park! The event will be held from November 12 to December 6, 2026, at Hakuhinkan TOYS CONCEPT Hanare on the first floor of Kids Discovery.
Items on sale will include the new “HEARTFUL JOURNEY” series, as well as ring charms and the “PEACH HOLIC” series. Hours of operation are 11:00 AM to 8:00 PM. Quantities are limited, and items may sell out early.

©BT21
Special Offer for Purchases at the Minami-Machida Venue
At the Minami-Machida venue, customers who spend 3,000 yen or more (tax included) will receive one random “BT21 Foil-Stamped Clear Card” as a gift. Limited to one card per transaction; offer ends when supplies run out. Receipts cannot be combined.
Also taking place at HMV&BOOKS HAKATA and HMV Sendai E BeanS
A “BT21 Limited-Time Shop” will also be held at HMV. The event will run from November 20 to November 29, 2026, at HMV&BOOKS HAKATA, and from December 11 to December 20 at HMV Sendai E BeanS.
Items from popular series such as “HONEYBEE” and “PEACH HOLIC” will be available in full! Information on other HMV locations will be announced at a later date on the official BT21 website.

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The “BT21 Limited-Time Shop” opens sequentially starting November 9!
| Event Dates | [Tokyo/Akabane] November 9–22, 2026 [Tokyo/Minami-Machida] November 12–December 6, 2026 [Fukuoka/Hakata] November 20–29, 2026 [Miyagi/Sendai] December 11–20, 2026 |
|---|---|
| Venue | [Tokyo/Akabane] Beans Akabane Yorimichi Plaza (Minami) [Tokyo/Minami-Machida] Hakuhinkan TOYS CONCEPT Hanare (Minami-Machida Granberry Park) [Fukuoka/Hakata] HMV&BOOKS HAKATA [Miyagi/Sendai] HMV Sendai E BeanS |
| Official Website | Akabane Venue Announcement Page Minami-Machida Venue Announcement Page a> HMV Venue Announcement Page |
| Official X | @BT21_Japan |
Frequently Asked Questions About the “BT21 Limited-Time Shop”
When and where will the BT21 Limited-Time Shop be held?
At Beans Akabane from November 9 to November 22, 2026; at Hakuhinkan TOYS CONCEPT Hanare in Minami-Machida Granberry Park from November 12 to December 6; and at HMV&BOOKS HAKATA from November 20 to November 2 9, and at HMV Sendai E BeanS from December 11 to December 20.
Are there any purchase bonuses?
At the Akabane venue, customers who purchase BT21 merchandise totaling 3,300 yen or more (including tax) will receive a “Random Mirror Sticker Star” (6 varieties total); at the Minami-Machida venue, customers who purchase 3,000 yen or more (including tax) will receive one random “BT21 Foil-Stamped Clear Card.” Both offers are available while supplies last, and receipts cannot be combined.
Where will the “LUCKY Lottery” be sold?
The “LUCKY Lottery” will be available exclusively at the Beans Akabane venue. For 1,000 yen (tax included) per play, you’ll win one of 34 items, including blankets and plush toys—there are no losing tickets.
Will it be held at other venues?
In addition to HMV&BOOKS HAKATA and HMV Sendai E BeanS, other HMV venues are scheduled to be announced at a later date. Please check the official BT21 website for the latest information.
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Please check the official website for details.
*Please note that the information in this article may be outdated. We apologize for the inconvenience, but please check the official website for the latest information.
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