CATEGORY Tokyu Plaza Harajuku “Harakado”

Pop-up Store

“Super Tamagotchi Festival” Stamp Rally in Shibuhara Starts November 7!

Additional details have been released for the “Celebrating 3,000 Shu~nen!? Super Tamagotchi Festival in Shibuhara,” taking place in the Harajuku and Shibuya areas from November 7 to December 6, has been released, revealing the participating stores for the stamp rally and collaboration menu items! At the main venue, MAZE on the 4th floor of Harakado, there will be a special exhibition titled “3,000 Shu~nen!? Grand Excavation Project Exhibition,” a limited-time café, and pop-up shops will be set up, and a stamp rally will also be held where you can receive a “Tamagotchi Lab Researcher ID” by collecting three stamps.

Pop-up Store

NCT 127 BLINGY POP-UP at Tokyu Plaza Harajuku Starts October 16!

NCT 127’s 7th album To celebrate the release of “BLINGY,” the pop-up event “NEO LOST&FOUND CENTER @TOKYO” will be held from October 16 to November 1, 2026, at “D’PARTMENT” on the 4th floor of “Harakado” in Tokyu Plaza Harajuku! In addition to exhibits that capture the world of “BLINGY,” the event will feature pop-up-exclusive merchandise such as windbreakers and utility bags, venue-exclusive random toys (20 varieties total) available for purchase via the “NCT STORE” app, and mascot keychains available only through pre-orders.

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One Piece: Straw Hat Store 14th Anniversary “Harakado Dining Hall” Event Starts October 3!

To commemorate the 14th anniversary of the “ONE PIECE Straw Hat Store,” the “Harakado Shokudo” collaboration—featuring 11 restaurants on the 5th and 6th floors of Tokyu Plaza Harajuku’s “Harakado”—will be held from October 3 to October 25, 2026. For every collaboration menu item inspired by the Straw Hat Pirates that you purchase, you’ll receive an “Umbrella Charm” featuring the 14th-anniversary artwork. If you bring the exchange voucher to the Straw Hat Store Harajuku, you’ll also receive charms featuring the other five characters.