Additional details have been released for the “Tamagotchi” event “Celebrating 3,000 Years!? Super Tamagotchi Festival in Shibuhara,” marking the 30th anniversary of Tamagotchi on November 23, 2026. Participating stores for the stamp rally and collaboration menu items have been announced!
From November 7 to December 6, 2026, with the main venue at MAZE on the 4th floor of Tokyu Plaza Harajuku’s “Harakado,” a special exhibition titled “3,000 Shu~nen!? The Great Excavation Project Exhibition” and a limited-time café will be held. Additionally, collaboration menus and items will be available at cafes and apparel shops throughout the Harajuku and Shibuya areas.
・Special exhibits, a limited-time café, and pop-up shops will be featured at the main venue, MAZE on the 4th floor of Harakado
・Admission to the exhibition, shops, and café on November 7 and 8 will be by advance lottery-based numbered tickets
・The stamp rally is free to join, and collecting 3 stamps will earn you a “Tamagotchi Lab Researcher ID” and other prizes
・Collaboration menus will be available at 10 restaurants, and collaboration items will be available at 5 apparel and accessory stores
Details on the “Super Tamagotchi Festival in Shibuhara”
To celebrate the 30th anniversary of “Tamagotchi” on November 23, 2026, will host the event “Celebrating 3,000 Shu~nen!? Super Tamagotchi Festival in Shibuhara” in the Harajuku and Shibuya areas from November 7 to December 6. Additional information has now been released, including participating stores for the stamp rally, collaboration menu items, and Lab Tama exclusive items.
At MAZE on the 4th floor of Tokyu Plaza Harajuku’s “Harakado”—the main venue—a special exhibition titled “3,000 Shu~nen!? The Great Excavation Project Exhibition,” a pop-up shop for “Tamagotchi Factory!,” and a café will be featured, along with an early installation of a photo sticker machine featuring Tamagotchi frames.
©BANDAISpecial Exhibition: “3,000 Shu~nen!? The Great Excavation Project Exhibition by Tamagotchi Lab”
The MAZE exhibition area on the 4th floor of Harakado will host the special exhibition “3,000 Shu~nen!? The Great Excavation Project Exhibition by Tamagotchi Lab.” Based on the premise that various artifacts were excavated from “Tamagotchi Star,” it is based on the premise that various artifacts have been unearthed suggesting that “Tamagotchi”—the creatures living there—had actually been on Earth for 3,000 years.
The exhibition invites visitors to trace 30 years of memories and 3,000 years of mysteries to uncover the still-unknown secrets of “Tamagotchi” . The exhibition is open from 11:00 a.m. to 8:00 p.m.
©BANDAIArchaeological Find: “The Mysterious Gotchi Stele”
One of the artifacts featured is the “Mysterious Stone Stele: Gotchi Stele,” which was reportedly unearthed during construction at the TOKYO Toy Show venue. Other artifacts are also scheduled to be on display.
Limited-Time Café and “Tamagotchi Factory!” Pop-Up Shop
In the café area, a special café will open exclusively for the duration of the “Super Tamagotchi Festival.” Details such as the menu will be announced at a later date.
In the shop area, merchandise from “Tamagotchi Factory~!” will be available, along with items exclusive to the “Super Tamagotchi Festival.”
©BANDAIReservations and Admission
To alleviate crowding, lottery tickets and numbered admission tickets will be issued for certain dates and times for the exhibits, shops, and cafes within the restricted-access area. On November 7 and 8, advance lottery admission tickets are required to access the special exhibition, shops, cafes, and photo booth machines.
Each admission ticket allows entry for one person, and up to three accompanying children in elementary school or younger may enter. Please note that you can participate in the Stamp Rally even without an admission ticket.
| Applicable Dates | November 7 and 8, 2026 |
|---|---|
| Applicable Areas | Exhibition Area, Merchandise Area, Café Area |
| Lottery Registration Period | October 23, 2026, 5:00 PM – October 27, 2026, 11:59 PM (Registration Closed) |
| Lottery Results Notification | Around 12:00 PM on October 30, 2026 |
| How to Apply | Refer to the instructions on the Super Tama Festival official X account (@TMGC_factory) |
©BANDAIAdmission on November 14 and 15 may also be handled via a pre-registration lottery and numbered ticket system; information regarding numbered tickets for other dates will be announced on the Super Tamagotchi Festival’s official X account. Forming lines or lingering in front of other vendors or on public streets before the venue opens is prohibited.
How to Participate in the “Super Tamagotchi Festival Stamp Rally”
During the event period, the “Super Tamagotchi Festival Stamp Rally” will be held, allowing you to enjoy walking around the city while participating in “Tama-atsume” (collecting Tamagotchis) hidden in stores throughout Harajuku and Shibuya. Participation is free, and you do not need to purchase any items to receive stamps.
After receiving your stamp card, collect three stamps from participating stores and exchange them for a free gift at the special counter in MAZE on the 4th floor of Harakado. Stamps can be collected during the business hours of each participating store.
©BANDAIThe neck strap shown in the image is sold separately, and the design of the stamp rally sheet is for illustrative purposes only and may differ from the actual sheet.
Stamp Rally Sheet Distribution Locations
Stamp rally sheets will be distributed at MAZE on the 4th floor of Tokyu Plaza Harajuku “Harakado” and at MAGNET by SHIBUYA109. You may receive only one sheet per person; they will not be distributed at participating stores.
Stamp rally sheets will be available at MAGNET by SHIBUYA109 starting November 9; and from November 7 through November 24, the stamp station and sheet distribution location will be at the 5th-floor event space (A-MEC); from November 25 through December 6, it will move to the Bandai Namco Cross Store on the B1 floor.
The promotional items are the “Tamagotchi Lab Researcher ID” and the “Tama Lab Sticker”
Collect three stamps to redeem them for a “Tamagotchi Lab Researcher ID” and a “Tama Lab Sticker: Memecchi” at the special counter on the 4th floor of Harakado MAZE. Additionally, if you collect stamps from all participating stores, you’ll receive a “Tamagotchi Lab Senior Researcher Certificate” as a special prize.
You may redeem only one promotional item per stamp sheet; you cannot redeem items for multiple people at once or have someone else pick them up on your behalf. The number of stamp sheets, promotional items, and collaboration menu items is limited, and the campaign will end once supplies run out. Additionally, preschool-aged children must be accompanied by a parent or guardian to participate.
List of Collaboration Stores in Harajuku and Shibuya
A limited-time collaboration between “Tamagotchi” and stores in Harajuku and Shibuya will also take place. Ten restaurants, dessert shops, and cafes will offer collaboration menus, while five apparel and accessory stores will feature collaboration items.
Collaboration Menus at Restaurants, Sweets Shops, and Cafés
At restaurants, collaboration menus named after characters like Mametchi, Memetchi, Kuchipatchi, Mimichi, Lovrichi, and Myatchi will be available! A variety of menu items will be available at each store, including pork and egg rice balls, soft-serve ice cream, acai bowls, taro milk, cookies, and cupcakes.
©BANDAI| Restaurants | Menu |
|---|---|
| Sushiya’s Pork and Egg Rice Ball | Mimicchi’s Super Egg Festival Myacchi’s Super Crispy Plum |
| GO☆GO☆ CAFE! | Myo-cchi’s Super Star Cake Mimi-cchi’s Super Polka Dot Cake |
| Harajuku Penny Lane | Kuchipatchi & Lovri-cchi’s Super Happy Happy Soft-Serve Ice Cream |
| Bowls # | Mimicchi’s Super Fruit Bowl: Acai Memecchi’s Super Fruit Bowl: Yogurt |
| machi machi Harajuku Store | Kuchipatchi’s Favorite! Super Filling Taro Matcha Milk Mimicchi’s Super Happy Taro Milk |
| RUMBLE CRUMBLE Shibuya Main Store | Mame-cchi’s Favorite Super Chocolate Chip Cookie Meme-cchi’s Super Love♡ Earl Grey Cookie |
| LUKE’S LOBSTER Shibuya Park Street Store | Mame-cchi’s Super Addictive Truffle & Egg Roll |
| LOLA’S Cupcakes Tokyo Harajuku Main Store | Mame-cchi & Meme-cchi’s Super Cute Cupcakes: Vanilla / Chocolate |
| LONG!LONGER!!LONGEST!!! Harajuku Main Store | Kuchipatchi’s Super Sea Salt LONG Tornado Potatoes |
| Baby Tappi Tokyo Harajuku Store | Lovrichi’s Super Lovely Peach Milk Baby Tappi *No stamp rally station available |
The Bebitapi Tokyo Harajuku Store will only offer the collaboration menu items; no stamp rally station will be set up. Menu images for GO☆GO☆CAFE! are currently being prepared.
Collaboration Items: Apparel & Miscellaneous Goods
For apparel and accessories, collaborations with “Tamagotchi” will be available at various stores, including @cosme TOKYO’s “INNISFREE × Tamagotchi,” as well as and ST TOKYO, WEGO, Thank You Mart, and PUMA.
©BANDAI| Stores | Collaborations |
|---|---|
| @cosme TOKYO | INNISFREE × Tamagotchi |
| and ST TOKYO | and ST TOKYO × Tamagotchi |
| WEGO 1.3.5… Harajuku Store | WEGO × Tamagotchi |
| Thank You Mart Harajuku Omotesando Store | Thank You Mart × Tamagotchi |
| PUMA STORE Harajuku CAT STREET | PUMA × Tamagotchi |
Limited-edition merchandise also on sale!
As limited-edition event merchandise, the “Tamagotchi Shibuhara Lanyard” (1,100 yen, tax included) will be available for purchase—perfect for attaching to your stamp rally booklet as you explore the city. Featuring a design based on exclusive artwork from the “Super Tamagotchi Festival in Shibuhara,” the lanyard is sold separately from the stamp rally booklet.
Other limited-edition items will also be available, such as the “Tamagotchi New! Gocchi Card: Super Tamagotchi Festival Special” and the “Tamamori Seal Refill: Shibuhara Forest Set”! Limited-edition items will also be released on “Tamagotchi Factory~!”, and product information will be announced in due course.
Limited-Edition “Tenjidai” Item Available on Lab Tama
At the Lab Tama station set up at the venue, Yūgu’s “Tenjidai” will be available as a limited-edition item for “Tamagotchi Paradise.” In addition to “Tenjidai,” limited-edition accessories are also scheduled to be released.
Lab Tama will be located inside “Tamagotchi Factory~!” on the 3rd floor of Tokyu Plaza Harajuku’s “Harakado,” as well as in the 5th-floor event space (A -MEC). The installation period at MAGNET by SHIBUYA109 runs from November 6 to November 30, and the location may change during the event period.
MAGNET by SHIBUYA109 will also host a “Neon Planets” preview event
At the 5th-floor event space (A-MEC) of MAGNET by SHIBUYA109, a “Tamagotchi Paradise – Neon Planets” preview event will be held exclusively on Saturdays, Sundays, and holidays from November 6 through November 30. Since the end date differs from that of the Super Tamagotchi Festival, please check the official MAGNET by SHIBUYA109 website for details.
©BANDAI“Super Tamagotchi Festival in Shibuhara” starts November 7!
©BANDAI| Event Dates | November 7–December 6, 2026 |
|---|---|
| Venue | [Tokyo/Harajuku] Tokyu Plaza Harajuku “Harakado,” 4th Floor, MAZE (Main Venue) [Tokyo/Shibuya] MAGNET by SHIBUYA109 *Plus other participating stores in the Harajuku and Shibuya areas for the stamp rally |
| Official Website | Super Tamagotchi Festival Special Site |
| Official X | @TMGC_factory @TMGC_net |
Frequently Asked Questions about “Super Tamagotchi Festival in Shibuhara”
When and where is it being held?
The event will be held from November 7 to December 6, 2026, primarily at MAZE on the 4th floor of Tokyu Plaza Harajuku “Harakado,” as well as at various locations in the Harajuku and Shibuya areas, including MAGNET by SHIBUYA109.
Do I need a numbered ticket to enter?
On November 7 and 8, a numbered ticket is required to use the special exhibits, shops, cafes, and photo booth machines at MAZE on the 4th floor of Harakado. Registration for the lottery closed on October 27. A ticket system may also be in place on November 14 and 15; details for other dates will be announced on the Super Tama Festival official X account (@TMGC_factory).
Is there a fee to participate in the stamp rally?
Participation is free, and you do not need to purchase any items to collect stamps. You can participate even without a numbered ticket, and stamp sheets will be distributed at MAZE on the 4th floor of Harakado and at MAGNET by SHIBUYA109.
What are the giveaways for the stamp rally?
Collect three stamps from participating stores to redeem a “Tamagotchi Lab Researcher ID” and a “Tama Lab Sticker: Memecchi” at the special counter on the 4th floor of Harakado at MAZE. If you collect stamps from all participating stores, you’ll receive the special prize: the “Tamagotchi Lab Senior Researcher Certificate.”
Which stores offer the collaboration menu?
Sushiya’s Pork Tamago Onigiri, GO☆GO☆CAFE!, Harajuku Penny Lane, Bowls #, machi machi Harajuku, RUMBLE CRUMBLE Shibuya Main Store, LUKE’S LOBSTER Shibuya Park Street Store, LOLA’S Cupcakes Tokyo Harajuku Main Store, LONG!LONGER!!LONGEST!!! Harajuku Main Store, and Bebitapi Tokyo Harajuku Store—for a total of 10 locations. Please note that there will be no stamp rally station at the Bebitapi Tokyo Harajuku Store.
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
©BANDAI
