A collaboration event between Bandai’s “Tamagotchi”—which celebrates its 30th anniversary on November 23, 2026—and 7-Eleven will be held at stores nationwide.
Collaboration products inspired by characters like Mametchi and Myo-cchi will be released sequentially starting November 10, and various promotions—including limited-edition goods available with the purchase of eligible items and a LINE campaign—will begin on November 13.
・Six collaboration products, including Mametchi’s crepe and other collaboration items will go on sale starting November 10
・When you purchase gum, ice cream, drinks, or snacks, you’ll receive limited-edition merchandise on a first-come, first-served basis at each store
・A LINE campaign where you can collect digital stickers for a chance to win prizes like matching pajamas
・Ichiban Kuji, 7-Eleven-exclusive Tamagotchi, and specially decorated stores will also be featured
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Tamagotchi “7-Eleven 30th Anniversary Fair” Event Overview
The Tamagotchi Fair at 7-Eleven celebrates the 30th anniversary with a variety of events, including the release of collaboration products, limited-edition goods available with the purchase of eligible items, and campaigns on LINE and X.
Since the start dates vary by event, be sure to check the dates for the ones that interest you.
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| Collaboration Products | November 10, 2026—On sale sequentially (6 items total) |
|---|---|
| Gum and Ice Cream Limited-Edition Merchandise | November 12, 2026, 10:00 AM – November 25 |
| Limited-Edition Drink Merchandise | Starting November 17, 2026 |
| Limited-edition snack merchandise th> | November 19, 2026, 10:00 a.m. – December 2 |
| LINE Campaign | November 13, 2026 – December 2 (Entry deadline: December 8) |
| Participating Stores | 7-Eleven stores nationwide *Some stores may not carry these items td> |
| Official Website | 7-Eleven Tamagotchi Campaign |
*Available while supplies last
*Release dates and prices may vary by store
*Customers are asked to refrain from contacting stores regarding product availability
We’ve also featured the Tamagotchi 30th Anniversary commemorative project here on this siteThank You Mart’s 30th-anniversary items and more.
At 7-Eleven, you can celebrate the 30th anniversary with both edible collaboration products and merchandise you can receive with your purchases.
Tamagotchi “7-Eleven 30th Anniversary Fair” Collaboration Products
The collaboration lineup consists of a total of six items inspired by characters such as Mametchi, Myotchi, Mimichi, and Oyajichi.
The round Chinese-style buns, resembling “Baby Marutchi,” contain one of four random Tamagotchi designs.
Mametchi’s Custard & Milk Cream Crepe
Myaocchi’s Strawberry Sauce and Milk Dorayaki
Tamagotchi Cheese Meat Bun
Mimichi’s Favorite Veggie Sticks
Everyone, gather ’round! Egg Salad Roll
Seven Premium Oyajicchi’s Street Stall Oden
| Mametchi’s Custard & Milk Cream Crepe | 213.84 yen (tax included) On sale starting November 10 / Nationwide |
|---|---|
| Myaocchi’s Strawberry Sauce and Milk Dorayaki | 237.60 yen (tax included) On sale starting November 10 / Nationwide |
| Tamagotchi’s Cheese Meat Bun th> | 198.72 yen (tax included) On sale starting November 10 / Nationwide |
| Mimicchi’s Favorite Veggie Sticks | 429. 84 yen (tax included) On sale starting November 11 / Nationwide |
| Everyone, Gather Round! Egg Salad Rolls | 149.04 yen (tax included) On sale starting November 12 onward / Nationwide (excluding Okinawa Prefecture) |
| Seven Premium: Oyajichi’s Street Stall Oden | 429.84 yen (tax included) On sale starting November 12 / Nationwide |
*Limited quantities available; offer ends when supplies run out
*Some items may not be available at certain stores, and product names and specifications may vary
*Prices include tax at the reduced rate (8%)
Tamagotchi Limited-edition Tamagotchi merchandise available with purchase at the “7-Eleven 30th Anniversary Fair”
Buy a specified number of eligible gum, ice cream, drinks, and snacks in a single transaction to receive one piece of limited-edition Tamagotchi merchandise.
All items are available on a first-come, first-served basis at each store, and you can choose your favorite design.
Gum: Original Slider Pouch
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| Period | November 12, 2026, 10:00 a.m. – November 25 |
|---|---|
| Conditions | Purchase 3 eligible gum packs at once (any combination) |
| Prize | Original slider pouch (5 designs total; 4 pouches per design; limited to the first 20 per store) |
| Eligible Products | Lotte Xylitol (Lime Mint/Fresh Mint/Black Mint/Grape/Peach/ Muscat/Cola) 192.24 yen each (tax included) Xylitol Gum Long Mint 192.24 yen (tax included) Xylitol OraTect/ AuraTect Citrus: 213.84 yen each (tax included) Aquo Clear Blue Mint/Green Mint: 183.60 yen each (tax included) |
| Details | Special Page |
Prize: Original Tamagotchi Clear Card
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| Period | November 12, 2026, 10:00 a.m. – November 25 |
|---|---|
| Conditions | Purchase 2 eligible ice cream products at once (any combination) |
| Prize | Original Tamagotchi Clear Cards (5 varieties total; 3 cards per design, limited to the first 15 per store) |
| Eligible Products | Meiji Essel Super Cup Super Vanilla 194.40 yen (tax included) Morinaga Confectionery Vanilla Monaka Jumbo 194.40 yen (tax included) Morinaga Confectionery Bar Chocolate Ice Cream 216 yen (tax included) Ezaki Glico Papico Chocolate Coffee 205.20 yen (tax included) |
| Details | Special Page |
Drinks: Original Gocchi Card
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| Period | November 17, 2026 – |
|---|---|
| Conditions | Purchase two eligible drinks at the same time (any combination) |
| Prize | Original Gocchi Cards (6 types total, 8 cards per type; limited to the first 48 cards per store) |
| Details | Special Page |
Snack: Original Sticker
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| Period | November 19, 2026, 10:00 a.m. – December 2 |
|---|---|
| Conditions | Purchase 2 eligible snacks at once (any combination ) at once |
| Prize | Original stickers (4 varieties total, 6 of each; limited to the first 24 per store) |
| Eligible Products | Jagariko (Salad/Cheese/Tarako Butter/Potato Butter/Thin Sticks Salad) 213.84 yen each (tax included) Jagariko Bebebebe Bacon 235.44 yen (tax included) |
| Details | Special Campaign Page |
* The promotion ends when prizes run out
*Start times may vary depending on store conditions
*Please take the eligible product and your chosen prize to the register together
*Please refrain from reselling the original prizes
*Some store sales and campaigns are not eligible on the 7NOW app or website
Tamagotchi “7-Eleven 30th Anniversary Fair” LINE Campaign
This is a campaign where you can earn points by scanning QR codes at 7-Eleven stores or or make a purchase of 550 yen or more (including tax) to earn points and collect all 50 types of Tamagotchi digital stickers.
You can use the stickers you collect to create your own original wallpaper, and you can also enter a raffle based on the number of stickers you have.
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| Period | November 13, 2026 – December 2, 2026 Deadline for entries and creating original images: December 8, 23:59 |
|---|---|
| Points | Visit a store and scan the QR code: 1 point (once per day) Purchase 550 yen or more (tax included; excludes tobacco) and upload your receipt: 3 points |
| Redeem | 1 point = 1 digital sticker (choose from 50 varieties) |
| Prize Draw | Original matching pajamas: 300 winners (600 sets total) Free coupons for collaboration products or sweets: 3,000 winners |
| How to Participate | Add the official 7-Eleven LINE account as a friend Special Page |
Tamagotchi LINE Campaign p>
申込開始日をカレンダーに追加
申込締切をカレンダーに追加
*You will not receive points for scanning QR codes between 10:00 PM and 4:59 AM
*You will not receive points for scanning QR codes outside of stores
*If you complete the full set of 50 varieties, you can enter the campaign a total of 3 times
Tamagotchi “7-Eleven 30th Anniversary Fair” Seven Mile X Campaign
With the Seven Mile Program, you can exchange your accumulated miles for original merchandise or enter prize drawings.
On the official 7-Eleven X account, there will be a campaign where you can win prizes by reposting, as well as a campaign where you can receive wallpapers.
Original Eco-Bag (with Pouch)
Original Die-Cut Towel
| Period | November 18, 2026, 10:00 a.m. – December 2 |
|---|---|
| First-come, first-served redemption | Original Eco-Bag (with pouch) 1,480 miles · First 3,000 customers Redemption Page |
| Raffle | Original Die-Cut Towel (Mametchi) Enter with 50 miles—100 winners Even those who don’t win will receive an original wallpaper (1 design) Raffle Page |
Seven Mile Program
申込開始日をカレンダーに追加 申込締切をカレンダーに追加| Period | November 13–19, 2026 |
|---|---|
| Follow & Retweet | Follow the official 7-Eleven X account and quote-post the “Tamagotchi Fair Announcement” post with the comment “#TamagotchiDiscoveredAt7Eleven” 50 winners will be selected by lottery to receive an original gift td> |
| Wallpaper Campaign | Interact (like, repost, or quote post) with eligible posts—which will be posted daily during the campaign period—at least 3 times in total Receive original wallpapers (5 designs total) based on the number of interactions |
Official X Campaign
申込開始日をカレンダーに追加 申込締切をカレンダーに追加Tamagotchi “7-Eleven 30th Anniversary Fair” Limited-Edition Products and Other Initiatives
In-store, you’ll find 7-Eleven-exclusive Tamagotchi featuring 30th-anniversary artwork, as well as Ichiban Kuji lottery tickets.
There will also be limited-edition postcards available at multi-function copiers, collaboration products with Kalita on 7-Eleven Online Shopping, and stores decorated with Tamagotchi-themed wrapping.
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Limited-Edition Postcard
Kalita × TaMaGoTcHi
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| Original Tamagotchi Gourmet Star (7-Eleven Exclusive) | 3,080 yen (tax included) On sale starting November 13 |
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| Tamagomori Sticker Refill: Gourmet Planet Set (7- -Eleven Exclusive) | 638 yen (tax included) On sale starting November 13 (in stages) |
| Ichiban Kuji Tamagotchi ~Discovered in the Night Sky!? The 12 Zodiac Signs and Tamagotchi~ | 781 yen per play (tax included) On sale starting November 21 Ichiban Kuji Club |
| Content Print “Tamagotchi” | Postcards: 200 yen each (tax included), 8 varieties total November 23–December 31, 2026 Product Page (Scheduled to go live November 16 at 12:00 AM) |
| Kalita × TaMaGoTcHi (Seven Net Shopping) | Coffee grinder, Kalita-style three-hole dripper, mug Pre-order: November 10, 2026, 11:00 AM – December 13, 2026, 11:59 PM Seven Net Shopping |
| Gift-Wrapping Stores | Nakano Nabeyoko Store (Tokyo) and Minami 7-jo Store (Hokkaido): Starting November 13 Osaka Nakanoshima 6-chome Store (Osaka Prefecture) : November 14 onward |
| Tamagotchi Paradise – Neon Planets | Enter the shop code posted on the official 7-Eleven X account on November 21 to receive “Nana-Chiki” on your device |
*Images of the decorated stores are for illustrative purposes only. Please refrain from lingering in the vicinity of the stores.
*Pre-orders on 7net Shopping may close early once the allotted quantity is reached.
Tamagotchi “7-Eleven 30th Anniversary Fair” Frequently Asked Questions
When will the collaboration products be available for purchase?
They will go on sale sequentially starting November 10, 2026. Veggie sticks will be available starting November 11, and egg salad rolls and oden will be available starting November 12. These are limited-quantity items and will end once they are sold out.
What promotional items do I receive when I purchase eligible products?
3 pieces of gum get you a slider pouch (5 designs total); 2 ice creams get you a clear card (5 designs total); 2 drinks get you a Gocchi card (6 designs total); and 2 snacks get you a sticker (4 designs total) . All items are available on a first-come, first-served basis at each store, and you can choose your favorite design.
How long does the LINE campaign run?
From November 13 to December 2, 2026. Entries and creation of original images must be submitted by 11:59 PM on December 8.
Will the Ichiban Kuji be released as well?
“Ichiban Kuji Tamagotchi ~Discovered in the Night Sky!? The 12 Zodiac Signs and Tamagotchi~” will go on sale sequentially starting November 21. 781 yen per play (tax included).
Which stores offer gift wrapping?
Seven -Eleven Nakano Nabeyoko Store (Tokyo) and Minami 7-jo Store (Hokkaido) starting November 13; Osaka Nakanoshima 6-chome Store (Osaka Prefecture) starting November 14.
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Please check the official website for details.
*Please note that the information in this article may be outdated. We apologize for the inconvenience, but please check the official website for the latest information.
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