When does the "Bread Thief" × FamilyMart collaboration start?

The campaign will launch sequentially at FamilyMart stores nationwide starting November 10, 2026. The promotion, in which customers receive a free gift with the purchase of three bread items, runs through November 23.

How can I get the original merchandise?

If you bring three items from the bakery section and a redemption coupon found in the section to the register, you’ll receive a bread clip during Phase 1 (starting November 10) and a mini pouch during Phase 2 (starting November 17). The promotion ends when supplies run out.

Nov 6, 2026

“The Bread Thief” × FamilyMart: Collaboration Starts November 10!

Name: The Bread Thief × FamilyMart — "Beloved, Beloved FamilyMart Bread" —
Start: 2026-11-10
End: 2026-11-23
Location: FamilyMart Stores Nationwide

A collaboration between FamilyMart and Keiko Shibata’s wildly popular picture book *The Bread Thief*—titled “The Bread Thief × FamilyMart: Dear, Dear FamilyMart Bread”—will launch sequentially at approximately 16,500 stores nationwide starting November 10, 2026.

The collaboration will feature two types of bread with packaging featuring newly drawn illustrations, as well as original merchandise available with the purchase of three items of bread, including FamilyMart-exclusive acrylic keychains and eco-bags.

Key Points of This Article

・”Pan Dorobou” Makes Its Debut at FamilyMart, Available at Approximately 16,500 Stores Nationwide Starting November 10
・Two types of collaboration bread featuring original artwork on the packaging (198 yen and 168 yen, tax included)
・Buy three loaves of bread to receive a bread clip (starting November 10) or a mini pouch (starting November 17)
・Limited-edition layered acrylic keychains and eco-bags go on sale November 20
・FamilyMart Print and X campaigns featuring receipt-style stickers are also available

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List of “Bread Thief” articles

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“The Bread Thief” × FamilyMart Event Overview

“The Bread Thief,” created by picture book author Keiko Shibata, is a series depicting the adventures of the “Great Thief” in search of delicious bread. with cumulative sales exceeding 6.2 million copies. Following the release of the latest volume, *The Bread Thief and the Wandering Ramen*, in September 2026 and its adaptation into an anime in October, the Bread Thief is making his first appearance at FamilyMart. The key visual depicts the Bread Thief with a convenience store bag—featuring the Famimaru Bakery logo—filled to the brim with bread.

The Bread Thief × FamilyMart: Beloved, Beloved FamilyMart Bread Key Visual

©Keiko Shibata/KADOKAWA

Pan Dorobou × FamilyMart Event Overview
Event Name	Pan Dorobou × FamilyMart ~Beloved, Beloved FamilyMart Bread~
Start Date	Starting November 10, 2026, in stages
Participating Stores	Approximately 16,500 FamilyMart stores nationwide
Details	Collaboration Bread / Original Merchandise with Purchase of 3 Loaves / FamiPay Game / Limited-Edition Merchandise / Famima Print / X Campaign
Special Website	Bread Thief Campaign
Press Release	FamilyMart News Release

*The campaign start date may vary depending on store conditions
*Some products may not be available in certain regions or stores

“Pan Dorobo” × FamilyMart Collaboration Products

Bread in limited-edition packaging featuring original illustrations by Keiko Shibata will go on sale on November 10. The “Pain au Chocolat” is marked by the “Bread Thief” holding a convenience store bag featuring the Famimaru Bakery logo.

Nut-Filled Pain au Chocolat

Maple Cake

©Keiko Shibata/KADOKAWA

Pan Dorobou × FamilyMart Collaboration Products
Chocolate Bread with Nuts	198 yen (tax included) On sale November 10, Nationwide Filled with smooth chocolate and crushed almonds, topped with sliced almonds
Maple Cake	168 yen (tax included) On sale November 10 · Nationwide (excluding the Kyushu region) A moist cake topped with chunky maple filling
Fruit Cup with “Bread Thief” Tumbler	975 yen (tax included) On sale since November 3 · Nationwide (excluding Okinawa Prefecture) A set featuring a “Bread Thief”-designed tumbler and “Blissful Mango.” Limited quantities available

*Specifications and prices differ in Okinawa Prefecture
*Prices include tax at the reduced rate (8%)
*May not be available in some regions or stores

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Original Merchandise for Purchasing 3 Buns

During the campaign period, for every 3 items purchased at the same time from the bakery section, you’ll receive one piece of FamilyMart-exclusive original merchandise. This offer applies to all items in the bakery section—not just the collaboration breads—and you can redeem your item by bringing three bread items and the redemption coupon found in the bakery section to the register.

Pandorobou × FamilyMart Original Merchandise: Mini Pouch with Bread Clip

©Keiko Shibata/KADOKAWA

First Series: Original Bread Clip (November 10 at 10:00 AM – November 23)

These plump, semi-three-dimensional clips can be used to secure bags of bread or snacks, or to hold together planners and notes. They measure approximately W45mm × H65mm.

Bread Thief × FamilyMart First Series Original Bread Clip

©Keiko Shibata/KADOKAWA

Part 2: Original Mini Pouch (November 17 at 10:00 AM – November 23)

This mini clear pouch features a carabiner and is marked by the Bread Thief hugging a baguette. The size is approximately W75mm × H65mm.

Pan Dorobou × FamilyMart Series 2 Original Mini Pouch

©Keiko Shibata/KADOKAWA

Bread Thief × FamilyMart Original Merchandise Voucher

©Keiko Shibata/KADOKAWA

*This promotion ends when prizes run out
*Resale of original prizes is prohibited
*The image of the redemption coupon is for illustrative purposes only

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Bread Thief Matching Game (FamiPay)

During the campaign period, when you purchase one item from the bread section and show the FamilyMart app “FamiPay,” you’ll have a chance to win a discount coupon redeemable for bread at Famimaru Bakery You can try your hand at the “Bread Thief Picture Matching Game.”

©Keiko Shibata/KADOKAWA

The Bread Thief: Matching Game
How to Earn a Challenge Chance	November 10, 2026, 12:00 AM – November 23, 2026, 11:59 PM
Challenge Entry Validity Period	November 10, 2026, 12:00 AM – November 24, 2026, 11:59 PM
Prizes	1st Prize: 100-yen off bread coupon (1,000 winners) 2nd Prize: 30-yen discount coupon for bread (14,000 winners)
Coupon Expiration Period	From the date of receipt through December 31, 2026
Details	FamiPay Game Campaign Site

*FamiPay cannot be used at some stores
*Some products and services are excluded

FamilyMart Exclusive “Bread Thief” Merchandise

To coincide with the collaboration, FamilyMart-exclusive “Bread Thief” merchandise will go on sale sequentially starting at 10:00 AM on November 20. Both items will be sold only at select stores, and reservations or hold requests are not accepted.

“Bread Thief” Layered Acrylic Keychain

This two-layered acrylic keychain features a three-dimensional design, depicting familiar convenience store breads—such as sliced bread and melon bread—alongside the “Bread Thief.”

alt=”Bread Thief Layered Acrylic Keychain” width=”600″ height=”600″ style=”width:100%;height:auto;” />

Layered Acrylic Keychain

5 Varieties Total

©Keiko Shibata/KADOKAWA

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Bread Thief Eco-Bag

An eco-bag designed to look like a convenience store plastic bag that folds up compactly with snap buttons.

Eco Bag

Usage Examples

Design

FamilyMart Exclusive “Pan Dorobou” Merchandise
Layered Acrylic Keychain	880 yen (tax included) 5 varieties total—sold randomly Approx. H70mm × W70mm (excluding mounting parts)—acrylic On sale sequentially starting November 20 at 10:00 AM—available at approximately 2,000 stores nationwide Product Page
Eco-Bag	1,980 yen (tax included) 1 design Approx. H400mm × W300mm × D200mm (excluding handles) ・Polyester On sale sequentially starting at 10:00 AM on November 20・Approx. 4,000 stores nationwide Product Page

*Sales will end once stock runs out
*Available only at select stores. Availability may vary by region and store
*Pre-orders and in-store reservations are not available
*Please refrain from making inquiries by phone to stores

“Bread Thief” merchandise featured in the character goods lineup

In addition to these two limited-edition items, FamilyMart’s “Character Lottery & Entertainment Goods” lineup also features other “Bread Thief” merchandise. While these aren’t officially listed as campaign-exclusive items, it might be fun to look for them as well.

“Bread Thief” merchandise listed in the character goods catalog
Bread Encyclopedia Stickers	550 yen (tax included) Product Page
Plump and Cute Keychain	880 yen (tax included) Product Page
Bath Bomb	550 yen (tax included) Product Page
Bread Thief vs. Fake Bread Thief Bath Ball	550 yen (tax included) Product Page
List	Character Lottery, Entertainment Goods, etc.

“Bread Thief” Famima Print

Convenience store receipt-style stickers (2 varieties total) featuring the “Bread Thief” will be available for purchase at the in-store “Famima Print” multi-function copiers. Illustrations from the latest volume, *The Bread Thief and the Wandering Ramen*, will also be featured.

Receipt-Style Stickers

Bread Thief: FamilyMart Print
Sales Period	November 20, 2026, 10:00 AM – February 19, 2027, 11:59 PM
Price	L size: 300 yen (tax included) / 2L size: 500 yen (tax included)
Purchase Method	Select Format
Details	FamilyMart Print: Pandorobo

*The multi-function copier service may not be available in certain regions or stores

Pandorobo × FamilyMart X Campaign

Follow FamilyMart’s official X account (@famima_now) and repost the eligible post for a chance to win a complete set of campaign-related merchandise and products—10 winners will be selected by lottery. The set also includes two types of fruit cups with tumblers.

Pan Dorobou × FamilyMart X Campaign Prize Set

Bread Thief × FamilyMart X Campaign
Period	November 12–23, 2026
How to Enter	Follow @famima_now and repost the eligible post
Prizes	A set consisting of a bread clip, mini pouch, fruit cup with tumbler (2 varieties total), layered acrylic keychain (5 varieties total), eco-bag, and receipt-style stickers (2 varieties total) will be awarded to 10 winners selected by lottery
Details	X Campaign

Pan Dorobou × FamilyMart Frequently Asked Questions

When does the Pan Dorobou × FamilyMart campaign start?

It will launch sequentially at FamilyMart stores nationwide starting November 10, 2026. The campaign where you can receive merchandise by purchasing three bread items runs through November 23.

How do I get the original merchandise?

Take three items from the bread section and the redemption coupon found there to the register. For Phase 1 (starting November 10), you’ll receive a bread clip; for Phase 2 (starting November 17), you’ll receive a mini pouch. The promotion ends when supplies run out.

How much do the collaboration breads cost?

The Nutty Pain au Chocolat is 198 yen (tax included), and the Maple Cake is 168 yen (tax included). The Maple Cake is not available in Kyushu.

Where can I buy the limited-edition merchandise?

The layered acrylic keychains will be available at approximately 2,000 stores nationwide, and the eco-bags at approximately 4,000 stores nationwide, starting November 20.