A collaboration product is set to be released between the Netflix series “Stranger Things,” which is celebrating the 10th anniversary of its premiere, and the Western version of the original “Tamagotchi,” known as “Original Tamagotchi.”
Inspired by the “Upside Down” from the series, the “Original Tamagotchi Stranger Things”—featuring an upside-down LCD screen—will go on sale on February 27, 2027, with pre-orders open starting November 6, 2026.
・Inspired by “the world on the other side,” the LCD screen is upside down
・It goes on sale February 27, 2027, and pre-orders began on November 6, 2026, at 10:00 AM
・The price is 3,300 yen (tax included)
・It comes with a special collaboration-design case and a ball chain
Stranger Things “Tamagotchi” Release Details
Based on the European and American version of the original “Tamagotchi,” “Original Tamagotchi,” a collaboration version with “Stranger Things: The Unknown World” is set to be released.
Just like the “Upside-Down” in the series, you can enjoy taking care of your Tamagotchi on a screen where the top and bottom are reversed.
STRANGER THINGS ™/© Netflix. Used with permission. ©BANDAI
| Product Name | Original Tamagotchi Stranger Things |
|---|---|
| Price | 3,300 yen (tax included) |
| Release Date | February 27, 2027 |
| Pre-orders | Starting at 10:00 AM on November 6, 2026 (on a rolling basis) *Pre-order start times may vary by store |
| Recommended Age | Ages 6 and up |
| Set Contents | Original Tamagotchi (with case), Instruction Manual Batteries Required: 1 CR2032 (included, for testing) |
| Official Website | Official Tamagotchi Product Page List of Official Tamagotchi Stores |
*Information such as product names, release dates, and prices is subject to change
*Images are from the development stage and may differ from the actual product
To commemorate the 10th anniversary of “Stranger Things,” this site has also featured collaboration products with 7-Eleven—which we’ve featured on this site—as well as apparel from BEAMS HEART, among others.
Meanwhile, Tamagotchi will celebrate its 30th anniversary in November 2026, and Thank You Mart’s 30th-anniversary items and more have been released.
This collaboration, coinciding with both brands’ milestone years, features items that express the series’ worldview through the very orientation of the LCD screen.
Stranger Things “Tamagotchi” Design
The unit features a black, semi-transparent body with a crack-like pattern and three red buttons, and the red “STRANGER THINGS” logo appears above the screen.
The surface of the dedicated case features the Tamagotchi and Stranger Things collaboration logo, and when the case is opened, the logo is depicted upside down on the inside.
Main Unit
Dedicated Case
Inside the case
Packaging
“Play” is the GEN1 program that lets you raise Mametti and friends.
You can feed them, clean up after them, treat illnesses, train them, and play mini-games—and depending on how you raise them, they’ll grow into all sorts of Tamagotchis.
You can attach it to your clothes or bag with the ball chain and take it with you wherever you go.
*The program includes some English text
*The LCD screen is upside down. Please refer to the instruction manual for how to play
*You cannot raise characters from “Stranger Things”
Frequently Asked Questions About the Stranger Things “Tamagotchi”
When will it be released?
Scheduled for release on February 27, 2027. Pre-orders began sequentially starting at 10:00 AM on November 6, 2026 (pre-order start times vary by store).
How much does it cost?
3,300 yen (tax included). Recommended for ages 6 and up.
Can you raise *Stranger Things* characters?
No, you cannot. It features the GEN1 program, which allows you to raise Tamagotchi characters.
How do you play?
In addition to basic care tasks like feeding, flushing poop, and treating illnesses, you can also train the characters and play mini-games. Since the LCD screen is upside down, please refer to the instruction manual for details on how to play.
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Please check the official website for details.
*Please note that the information in these articles may be out of date, so please check the official website for the latest details.
STRANGER THINGS ™/© Netflix. Used with permission. ©BANDAI
