The “2026 Sanrio Character Awards Prize Draw”—a guaranteed-win raffle where you can win merchandise featuring Sanrio’s popular characters, loved by people of all ages—is set to go on sale!
Scheduled to go on sale in late October 2026 at 7-Eleven and Ito-Yokado stores nationwide, the lottery will feature characters that ranked highly in the “Sanrio Character Awards”!
・Scheduled to go on sale in late October 2026
・Available at 7-Eleven and Ito-Yokado stores nationwide
・880 yen per play (tax included); every ticket wins a prize
・Eight types of prizes, including cushions and mugs, plus a Grand Prize
2026 Sanrio Character Awards Raffle Prize Lineup
The raffle celebrating the 41st annual “Sanrio Character Awards” in 2026 is back again this year!
The lineup features eight types of prizes—including cushions, multi-purpose cases, and mugs—plus a “Last Special Prize.”
© 2026 SANRIO CO., LTD. Copyright Sanrio Co., Ltd.| Cushion |
| Multi-purpose case |
| Mug |
| Sagara embroidered charm |
| Pouch |
| File Holder |
| Hand Towel |
| Melamine Plate |
| Last Special Prize |
*For details on the prize draw, please check the information to be released prior to the launch (scheduled for early October).
*Prize contents and designs are subject to change.
The 2026 Sanrio Character Awards Lucky Draw will go on sale at 7-Eleven starting in late October!
© 2026 SANRIO CO., LTD. Copyright © Sanrio Co., Ltd.| Official Website | 2026 Sanrio Character Awards Prize Draw |
|---|---|
| Where to Buy | 7-Eleven and Ito-Yokado stores nationwide *Some stores may not participate. *Please check the store locator, which will be available before the release date, for a list of participating stores. |
| Release Date | Scheduled for late October 2026 |
| Price | 880 yen (tax included) per play |
| Prize Lineup | Cushion Multi-purpose case Mug Sagara embroidered charm Pouch File holder Hand towel Melamine plate Last Special Prize |
| Inquiries | Please contact Sanrio. *Please refrain from contacting individual stores. |
| Official X | Sanrio Lucky Draw Official X (@sanrioatarikuji) |
| Related Links | 2026 Sanrio Character Awards Official Website Sanrio Official Website |
*Scheduled release dates, prices, and participating stores are subject to change without notice.
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Frequently Asked Questions About the 2026 Sanrio Character Awards Prize Draw
When will the 2026 Sanrio Character Awards Lucky Draw go on sale?
It is scheduled to go on sale in late October 2026. Details about the Lucky Draw are scheduled to be announced in early October, prior to the sale.
Where can I purchase it?
They are scheduled to be available at 7-Eleven and Ito-Yokado stores nationwide. Please note that some stores may not participate.
How much does it cost?
880 yen (tax included) per play.
What kinds of prizes are available?
The lineup includes eight types of prizes—cushions, multi-purpose cases, mugs, Sagara embroidered charms, pouches, file holders, hand towels, and melamine plates—as well as a “Last Special Prize.” There are no losing tickets in this lottery.
Please check the official website for details.
*Please note that the information in this article may be outdated; we kindly ask that you verify the details on the official website.
© 2026 SANRIO CO., LTD. Copyright Sanrio Co., Ltd.
