mojojojo: Lawson Exclusive Charms and Merchandise Available Starting September 29!

A campaign featuring the plush toy brand “mojojojo” and Lawson will begin on September 29, 2026.

The campaign will feature a wide range of merchandise, including in-store sales and pre-orders, centered around an original charm that customers can receive when they purchase two eligible snacks.

mojojojo × Lawson Event Overview

A campaign featuring the plush toy brand “mojojojo” and Lawson will begin on September 29, 2026. mojojojo is a plush toy and lifestyle goods brand created by plush toy artist Ayumi Ozaki.

The campaign will feature six initiatives: original charms available with the purchase of eligible snacks; a social media post campaign; a milk candy gift set shaped like a milk carton; in-store sales of limited-edition merchandise; pre-orders exclusive to @Loppi and HMV; and “Lawson Print” services available at in-store multi-function copiers. The social media post campaign also begins on September 29.

©mojojojo

*Periods, release dates, specifications, and end-of-sale dates are subject to change
*Available at Lawson stores nationwide (excluding some stores, Natural Lawson, Lawson Store 100, and L-Minimart)

mojojojo × Lawson Original Charms

Purchase any two eligible Ezaki Glico snacks to receive one original charm. There are four designs in total, and you can choose your own. This offer is available on a first-come, first-served basis while supplies last.

©mojojojo

Here’s how to claim your items:

©mojojojo

Eligible products include 11 confectionery items from Ezaki Glico. You can mix and match as you like; you may even purchase two of the same item.

*Offer ends when promotional items run out, as they are available on a first-come, first-served basis and in limited quantities
*Some stores may not carry certain items
*Store staff may hand out the promotional item at the register when you purchase an eligible product

mojojojo × Lawson Original Gift

A limited-quantity gift set, featuring milk candy and an original pin badge inside packaging shaped like a milk carton, will also be available. The packaging comes in two designs: a bird (pink) and a rabbit (blue).

©mojojojo

©mojojojo

*The online sales details page is scheduled to go live on September 29 at 10:00 AM
* Not available at Natural Lawson, Lawson Store 100, or L-Minimart
*Since product delivery times vary by store, the start time of sales may vary slightly

mojojojo × Lawson In-Store Merchandise

In-store sales of limited-edition merchandise will also begin sequentially starting September 29. All items will be sold in the comic book section.

Eco-bags

Available in two colors: white and yellow.

©mojojojo

Pukkuru Stickers

A set of 1 design featuring stickers with a 3D effect.

©mojojojo

Mascot Keychains

There are 4 types in total: bird, bear, dog, and cat.

©mojojojo

*Release dates vary by region: September 30 in Hokkaido, Kyushu, the Chugoku region, Ehime, and the Tago-machi Store (Aomori); October 1 at the Gotsu Keikawa Store (Shimane) and the Uchiko-Ikazaki Interchange Store (Ehime) on October 1
*Available only at select stores; sales will end once stock runs out
*Also available for purchase via @Loppi

mojojojo × Lawson Pre-order Sales

Merchandise exclusive to @Loppi and HMV is available for pre-order. Pre-orders begin at 10:00 AM on September 29, and items will be available for pickup on February 18, 2027.

Mascot Keychain (@Loppi & HMV Exclusive)

There are four designs in total: one featuring a character wearing a milk carton and another with whipped cream on top.

©mojojojo

Die-Cut Cushions

These milk carton-shaped cushions come in two designs: a bird and a cat.

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Drawstring Pouches

These drawstring pouches are tailored to the shape of the animal’s face and come in two designs: a bird and a cat.

©mojojojo

Gacha Character Pouches

A set consisting of a PVC pouch and an acrylic keychain, available in two designs: A and B.

©mojojojo

In addition, you can pre-order the eco-bags, Pukkuru stickers, and mascot keychains—the same items available in stores.

*Orders may close even during the order period
*Products can only be picked up at the store where the order was placed
*Orders are not accepted at some stores, Ministop Loppi, Lawson Store 100, and L-Minimart do not accept orders
* @Loppi offers free shipping for orders totaling 2,500 yen (tax included) or more per shopping cart

mojojojo × Lawson’s Lawson Print

Original stickers will be available for purchase via Lawson Print, which can be used at in-store multi-function copiers. The sales period runs from September 29 to December 28.

*Product detail pages will be published on the day of sale

mojojojo × Lawson Frequently Asked Questions

How do I get the original charm?

Take two eligible Ezaki Glico snacks and one charm of your choice to the register to receive it. You can mix and match as you like, but you are limited to one of each type per person per store visit, for a total of up to four charms.

How long does the campaign last?

The charms are available from 7:00 AM on September 29, 2026, through October 12. Lawson Print is available through December 28, and pre-orders will be accepted until 11:30 PM on November 2.

Can I buy these merchandise items at Lawson stores nationwide?

In-store sales are limited to select locations and are available in limited quantities; the promotion ends when supplies run out. Depending on the region, items will go on sale on September 30 or October 1.

人気作品のキャラクターグッズ Anime Store.JP (アニスト) にて取扱中！

アニストでキャラクターグッズを見る

Please check the official website for details.
*Please note that the information in this article may be out of date, so please check the official website for the latest details.

©mojojojo

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