Sanrio’s “Jewelpet” event, “Jewelpet Fair at Kiddyland,” is here!
Starting September 25, 2026, at 25 Kiddyland stores nationwide, the event will feature pre-release sales of plush toys and keychain mascots, along with purchase-with-purchase gifts and a greeting session with Ruby.
・A total of 14 items, including plush toys, keychain mascots, trading goods, and stickers, will be available for pre-sale
・For every 2,200 yen (tax included) spent on “Jewelpet” merchandise, customers will receive a “Sparkling Sticker” (8 varieties total, distributed at random)
・At the Harajuku store, customers who spend 3,300 yen or more (tax included) will receive a “Sparkling Heart Sticker”
・Ruby will make an appearance at the Osaka Umeda store on September 27 and at the Omokado store on October 3 (by prior lottery)
・Available at 25 stores nationwide, from Hokuriku to Kyushu, including the Harajuku, Omokado, and Osaka Umeda stores
Details of the “Jewelpet Fair at Kiddy Land”
Sanrio’s “Jewelpet” fair, “Jewelpet Fair at Kiddyland,” will be held at 25 Kiddyland stores nationwide starting September 25, 2026.
In addition to the early release of items such as plush toys and keychain mascots, customers will receive free gifts based on their purchase amount. The Omokado store (Tokyo) will also feature special decorations in the sales area throughout the event period.
©2026 SANRIO/SEGA FAVEPlease note that the pre-sale will be available at 25 Kiddy Land stores nationwide, with general sales set to begin sequentially starting in October 2026. General sales will be available at Yamada Denki stores nationwide, SEGA FAVE stores, toy stores, variety stores, department stores, Amazon, and other retailers. The start date for product availability may vary by store.
Pre-sale Merchandise Lineup
The pre-sale starting September 25 will feature a wide range of items, from plush toys and keychain mascots to trading cards and stickers!
Plush Toys, Keychain Mascots, and More
There are 4 types of “plush toys” with a plump silhouette and 6 types of “keychain mascots” that come with a chain so you can carry them with you! The lineup also includes “Secret Plump Keychains” with a surprise element and “Face Mascot Pouches” are also available.
©2026 SANRIO/SEGA FAVE| Product Name | Type | Price (tax included) |
|---|---|---|
| Plush Toys | 4 types total | 3,850 yen each |
| Keychain Mascots | 6 varieties total | 2,200 yen each |
| Secret Plump Keychains | 8 varieties total (random selection) | 1,210 yen |
| Face Mascot Pouches | 5 varieties total | 2,970 yen each |
Trading Goods, Pouches, and Stickers
Both the “Trading Mascot Strap” and the “Trading Kirarin Keychain,” which feature jewels, come in sets of 8 designs—including 1 secret design—and are sold randomly.
In addition to the “Collection Case,” which includes the plush “Fluffy Pass Case” and “Mini Clear Pouch,” as well as the “Sticker Binder” for storing collected stickers “Collection Case,” plus four types of stickers: “Pukurin Candy Stickers®,” “Shaka Shaka Stickers,” “Tile Stickers,” and “Crystal Stickers”!
©2026 SANRIO/SEGA FAVE| Product Name | Type | Price (Tax Included) |
|---|---|---|
| Trading Mascot Strap (with jewel) | 1 secret type among 8 total; distributed randomly | 990 yen |
| Kira-rin Trading Keychains | 8 varieties total, including 1 secret variety—randomly selected | 990 yen |
| Fluffy Pass Case | 3 varieties total | 3,080 yen each |
| Mini Clear Pouch | 2 varieties total | 1,320 yen each |
| Sticker Binder | – | 1,760 yen |
| Collection Case | – | 1,694 yen |
| Pukurin Candy Stickers® | 2 designs total | 660 yen each |
| Shaka-Shaka Stickers | 2 designs total | 715 yen each |
| Tile Stickers | 2 types total | 660 yen each |
| Crystal Stickers | 2 types total | 660 yen each |
In addition to the items listed above, select stores are scheduled to sell items such as “Face Pouch” and “Mini-Mini Photo Album Keychain.” Since secret items and trading items come in blind packaging, you cannot choose the design, and some items may not be available at certain stores, so please check the official website for details.
Purchase-Based Freebies
During the event period, Kiddy Land-exclusive freebies will be given away based on the total purchase amount of “Jewelpet” merchandise. In addition to freebies available at all stores, the Harajuku Store (Tokyo) will also offer stickers featuring a limited-edition design.
“Sparkly Stickers” Available at All Stores
For every 2,200 yen (tax included) spent on “Jewelpet” merchandise, customers will receive one Kiddy Land-exclusive “Sparkly Sticker” (8 varieties total; distributed at random). Since the stickers are distributed at random, you cannot choose the design, and a maximum of 8 stickers will be given per transaction. The promotion ends when supplies run out.
©2026 SANRIO/SEGA FAVEKiddyland Harajuku Store Exclusive “Sparkling Heart Sticker”
At the Kiddyland Harajuku Store, customers who purchase “Jewelpet” merchandise totaling 3,300 yen or more (including tax) will receive one Harajuku Store-exclusive “Sparkling Heart Sticker.” One sticker is given per transaction, and this offer ends when supplies run out.
©2026 SANRIO/SEGA FAVEParticipating Stores for the “Jewelpet Fair at Kiddy Land”
Pre-sales will take place at a total of 25 stores across the Hokuriku, Kanto, Chubu, Kansai, Chugoku, and Kyushu regions. The list of participating stores published on the Kiddyland official website is as follows.
| Hokuriku | Kanazawa Forus Store |
|---|---|
| Kanto | Harajuku Store / Omokado Store / Shinjuku Store / Kichijoji Store / Futako-Tamagawa Store / Ikebukuro Sunshine City Store / LaLaport Shonan Hiratsuka Store / LaLaport Fujimi Store / Urawa Misono Store |
| Chubu | Nagoya PARCO Store |
| Kansai | Osaka Umeda Store / Shinsaibashi PARCO Store / LaLaport EXPOCITY Store / Sakai Teppōchō Store / Kyoto Shijo Kawaramachi Store / Kobe Store / Sannomiya Store / Piole Himeji Store |
| Chugoku | Hiroshima PARCO Store / Takamatsu Store |
| Kyushu | Fukuoka PARCO Store / Amu Plaza Kumamoto Store / Amu Plaza Oita Store / Kagoshima Store |
Please note that some products may not be available at certain stores, and inquiries regarding products should be directed to the respective stores.
Ruby Greeting Information
Ruby will make an appearance at Kiddy Land Osaka Umeda Store (Osaka) on September 27 and at Kiddy Land Omokado Store (Tokyo) on October 3! Both events will be held via a pre-registration lottery, with three sessions each day at 12:00, 14:00, and 16:00.
About the Advance Lottery
Those wishing to participate in the meet-and-greet must apply via the ticket sales service “LivePocket-Ticket.” There is no application fee.
| How to Apply | Apply via the ticket sales service “LivePocket-Ticket” |
|---|---|
| Application Fee | Free |
| Application Period | September 19 at 12:00 PM – September 23 at 6:00 PM |
| Winner Announcement | Announced via email on September 24 |
Kiddy Land Osaka Umeda Store (Osaka)
The greeting event at the Osaka Umeda Store will be held on September 27 at the Fureai Plaza on the B1F of the Hankyu Sanbangai North Building. Each session is limited to 25 groups.
To participate, in addition to entering the advance lottery, you must purchase “Jewelpet” merchandise totaling 3,300 yen or more (including tax) at the Kiddy Land Osaka Umeda Store by the designated participation time and present the winning QR code at the register during checkout. Please arrive 20 minutes before the start time. Entries are being accepted via the Osaka Umeda Store advance lottery page .
©2026 SANRIO/SEGA FAVEKiddyland Omokado Store (Tokyo)
The meet-and-greet at the Omokado Store will be held on October 3 inside the Kiddyland Omokado Store. Each session is limited to 20 groups.
Participants must first enter the advance lottery. Then, they must purchase “Jewelpet” merchandise totaling at least 3,300 yen (including tax) at the Kiddyland Omokado Store by the designated participation time and gather at the venue 20 minutes before the start time with their receipt. Entries are being accepted via the Omokado Store advance lottery page .
©2026 SANRIO/SEGA FAVE“Jewelpet Fair at Kiddyland” starts September 25!
©2026 SANRIO/SEGA FAVE| Event Dates | September 25, 2026 – |
|---|---|
| Venue | 25 Kiddy Land stores nationwide |
| Official Website | Jewelpet Fair at Kiddyland Special Site |
Frequently Asked Questions about the “Jewelpet Fair at Kiddy Land”
When does the “Jewelpet Fair at Kiddy Land” start?
It will be held at 25 Kiddyland stores nationwide starting September 25, 2026. Participating stores include the Harajuku, Omokado, Shinjuku, Nagoya Parco, Osaka Umeda, and Fukuoka Parco locations—a total of 25 stores from the Hokuriku region to Kyushu.
Can merchandise be purchased outside of Kiddy Land?
Following the pre-release sales at the 25 Kiddy Land stores, general sales will begin sequentially starting in October 2026. General sales will be available at Yamada Denki stores nationwide, Sega Fave Stores, toy stores, variety stores, department stores, Amazon, and other retailers.
What are the conditions for receiving the promotional items?
For every 2,200 yen (tax included) spent on “Jewelpet” merchandise, customers will receive one “Sparkling Sticker” (8 varieties total, distributed at random), with a maximum of 8 stickers per transaction. At the Kiddy Land Harajuku store, customers who spend 3,300 yen or more (tax included) one “Sparkling Heart Sticker” per transaction. The promotion ends when supplies run out.
How do I participate in Ruby’s greeting event?
Since this is a pre-registration lottery, you must apply via “LivePocket-Ticket” between 12:00 PM on September 19 and 6:00 PM on September 23. If selected, you must purchase “Jewelpet” merchandise totaling 3,300 yen or more (including tax) at an eligible store by your designated participation time to qualify.
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Please check the official website for details.
*Please note that the information in this article may be outdated; please check the official website for the latest details.
©2026 SANRIO/SEGA FAVE
