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Sanrio × Etoile et Griotte Merchandise Arrives at Kiddyland on October 9!

The new “my all-time favorites” series from Sanrio Characters × Etoile et Griotte will go on sale at 14 Kiddy Land stores starting October 9, 2026! The collection features a total of 11 items, including acrylic marker charms, heart-shaped pin badges, eco-bags, and thermos bottles. Customers who spend 2,500 yen or more (tax included) will receive a Kiddyland-exclusive “clear card” (6 designs total) as a gift.

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“Bread Thief” Pop-Up Shop at Kiddy Land Starts October 2!

A pop-up shop for Keiko Shibata’s popular picture book *The Bread Thief*—titled “The Bread Thief POP UP SHOP in KIDDY LAND”—will be held from October 2 to November 1, 2026, at two KIDDY LAND locations: the Harajuku Store and the Osaka Umeda Store! Merchandise from the Secret Collection—including acrylic stands, TV-shaped magnets, die-cut pass cases, mugs, and Jetstream and Kurutoga pens—will be available, and customers who spend 2,500 yen or more (tax included) will receive an original pin badge as a gift.

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Jewelpet Fair at 25 Kiddyland Stores Starts September 25!

Sanrio’s “Jewelpet” event, “Jewelpet Fair at Kiddyland,” is set to take place at 25 Kiddyland stores nationwide starting September 25, 2026! In addition to the early release of plush toys, keychain mascots, and trading goods, all stores will offer sparkling stickers, the Harajuku store will feature exclusive promotional items, and Ruby will make an appearance at the Osaka Umeda and Omokado stores.

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Shimajiro “&Shimajiro” Event Starts September 11 at 11 Kiddyland Stores!

A new collection themed “My Room” from Benesse’s “&Shimajiro” will be available for a limited-time pre-sale from Friday, September 11, 2026, through Thursday, September 24, 2026, at 11 Kiddyland stores nationwide. In addition to a total of 77 items—including plush toys, face-print drawstring pouches, and a secret collection—we’ve compiled a comprehensive guide to the event dates, prices, and participating stores, featuring exclusive gifts for purchasers such as limited-edition stickers and reusable bags, as well as photo sessions with Shimajiro at the Osaka Umeda and Hiroshima PARCO stores!