To celebrate the 60th anniversary of “Kaiju Booska,” which first aired in 1966, the “Hono-hono Shopping Street” pop-up shop is coming to Lumine Est Shinjuku!
From October 28 to November 10, 2026, in front of Aoyama Flower Market outside the Central East Exit ticket gates on B1, new merchandise—including items featuring patterns from Booska’s belly and back, as well as blind-box pin badges—will be on sale.
・The event runs from October 28 to November 10, 2026, at the B1 level, outside the Central East Exit ticket gates, in front of Aoyama Flower Market
・The “Belly & Back Series,” featuring items like a plush tote bag with a belly, is now available
・Also available are a series featuring an underwater pants pattern, as well as T-shirts and bandanas from the Booska & Chame-gon series
・Blind-box pin badges and blind-box acrylic keychains are also available; no online sales are planned
Details on “Kaiju Booska: Heartwarming Shopping District”
The “Heartwarming Shopping District,” a pop-up shop for “Kaiju Booska”—a series that continues to be loved more than half a century after its original broadcast—is opening for a limited time at Lumine Est Shinjuku. New original items have been introduced, and the lineup features a wide variety of new merchandise brimming with Booska’s charm.
This milestone event marks the 60th anniversary of the series’ debut in 1966, and November 9—Booska’s birthday—falls during the event period.
©TSUBURAYA PROD.Belly & Back Series
This series features merchandise inspired by Booska’s most charming features—his fluffy belly and back patterns, and his curly tail. Items like the tote bag and drawstring pouch with a faux fur belly, as well as the mini pouch with a carabiner, are so soft and inviting you’ll want to touch them.
Also available are A5 clear files featuring the back pattern, A4 clear files featuring the belly pattern, and B6 ring-bound notebooks!
©TSUBURAYA PROD.Underwater Pants Series
A series featuring the striped underwater pants pattern worn by Booska in the show. The design combines light blue stripes with a “BARASA! BARASA!” patch and includes a range of everyday items such as tote bags, drawstring pouches, flat pouches with charms, and hand towels.
©TSUBURAYA PROD.Booska & Chame-gon Series
This series features a retro design depicting Booska’s origin story in English, as well as a “SIDE by SIDE” design showing Booska and Chamegon side by side. The collection includes T-shirts (S/M/L/XL), bandanas, two types of tote bags, acrylic keychains, and pin badges! Sticker sets (2 varieties total) will also be available for purchase at the same time.
©TSUBURAYA PROD.Blind Box Pin Badges & Blind Box Acrylic Keychains
As part of our “surprise” blind box lineup, we’re introducing “Blind Box Pin Badges” (9 varieties plus a secret design) and “Blind Box Acrylic Keychains” (10 varieties)!
©TSUBURAYA PROD.Product Lineup & Price List
All prices include tax. These items will not be sold online and will be available exclusively at the event venue.
| Product Name | Price |
|---|---|
| Tote Bag | 2,500 yen |
| Drawstring Pouch | 1,500 yen |
| Mini Pouch with Carabiner | 2,000 yen |
| A4 Clear Folder | 350 yen |
| A5 Clear Folder (Back) | 500 yen |
| B6 Ring Binder | 800 yen |
| Product Name | Price |
|---|---|
| Tote Bag | 2,500 yen |
| Drawstring Pouch | 1,500 yen |
| Flat Pouch with Charm | 1,400 yen |
| Hand Towel | 1,400 yen |
| Product Name | Price |
|---|---|
| T-shirt (S/M/L/XL) | 3,500 yen |
| Bandana | 1,800 yen |
| Tote Bag (2 designs total) | 2,500 yen each |
| Acrylic Keychains (2 designs total) | 1,100 yen each |
| A4 Clear File | 350 yen |
| A5 Clear File (Dialogue) | 500 yen |
| B6 Ring Notebook | 800 yen |
| Pin Badges (3 designs total) | 800 yen each |
| Product Name | Price |
|---|---|
| Sticker Set (2 varieties total) | 750 yen each |
| Blind Box Pin Badges (9 varieties total + secret) | 330 yen |
| Mystery Acrylic Keychains (10 varieties total) | 800 yen |
“Kaiju Booska: Heartwarming Shopping District” Starts October 28!
©TSUBURAYA PROD.| Event Dates | October 28–November 10, 2026 |
|---|---|
| Venue | Lumine Est Shinjuku B1, Outside the Central East Exit Ticket Gates, in front of Aoyama Flower Market (Lumine Est Shinjuku, 3-38-1 Shinjuku, Shinjuku-ku, Tokyo) |
| Official Website | Tsuburaya Station Announcement Page Lumine Est Shinjuku Announcement Page |
| Official X | Tsuburaya Pro Official X (@tsuburayaprod) |
Frequently Asked Questions About “Kaiju Booska: Heartwarming Shopping District”
When and where will the “Kaiju Booska: Heartwarming Shopping District” event be held?
It will be held from October 28 to November 10, 2026, in front of Aoyama Flower Market, outside the Central East Exit ticket gates on B1 of Lumine Est Shinjuku.
Will items be sold online?
There are no plans to sell items online; they will be available only at the venue.
What kinds of merchandise will be sold?
In addition to the “Belly & Back Series” (including a plush-lined tote bag with a belly design), the “Underwater Pants Series” (featuring an underwater pants pattern), and the “Booska & Chame-gon Series” (including T-shirts and bandanas), sticker sets, blind-box pin badges, and blind-box acrylic keychains will also be available.
What are the types and prices of the blind-box pin badges and blind-box acrylic keychains?
There are 9 types of blind-box pin badges plus a secret design, priced at 330 yen each; there are 10 types of blind-box acrylic keychains, priced at 800 yen each (both prices include tax).
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Please check the official website for details.
*Please note that the information in this article may be out of date; we ask that you check the official website for the latest details.
©TSUBURAYA PROD.
