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Persona 30th Anniversary × Yappari Steak Event Starts October 21!

To commemorate the 30th anniversary of the “Persona” series, a collaboration with “Yappari Steak” will take place at 44 locations nationwide from October 21 to November 24, 2026. At the four “full collaboration” locations, food and desserts recreating in-game menus, drinks named after past protagonists, and newly illustrated merchandise featuring characters wearing Kariyushi shirts will be available. At the 40 “light collaboration” locations, the “30th Anniversary 3-Item Assortment Plate” will be served.

Lottery / Prizes / Gacha

Persona Ichiban Kuji 30th Anniversary Main Character Figure—On Sale November 28!

“Ichiban Kuji: ‘Persona’ Series 30th ANNIVERSARY” will go on sale sequentially starting November 28, 2026, at Lawson stores, bookstores, and other locations. The lineup includes figures of the protagonists from *Persona 3*, *4*, and *5*, as well as a logo figure as the “Last One” prize, with each draw priced at 850 yen (tax included).

Lottery / Prizes / Gacha

Persona 30th Anniversary “Landmark” Accessories: All 8 Designs to Be Released in December!

“Marker Accessories” commemorating the 30th anniversary of the “Persona” series will be released sequentially at Gashapon vending machines nationwide starting in December 2026. The collection features a total of 8 designs, showcasing all the protagonists from *Persona 1* through *Persona 5X*. Each play costs 400 yen and includes a loop-shaped attachment that can be used as a tag for umbrellas or plastic bottles.

Pop-up Store

Persona Animate Fair & Exclusive Shop Starts September 19!

The “Persona” Series 30th Anniversary Animate Fair will be held from September 19 to October 25, 2026, at Animate stores nationwide and on the Animate online store. For every 1,100 yen (tax included) spent on the purchase or pre-order of related merchandise, customers will receive one of eight exclusive clear bookmarks. Additionally, a pop-up shop will be held simultaneously at the Animate Ikebukuro Main Store, featuring fair-exclusive items such as cushions bearing logos from past games and acrylic art cards.