The Sanrio × Kikkoman Soy Milk “Soy Milk Festival” Campaign Is Currently Underway and a Big Hit!
The “Soy Milk Festival Campaign,” a collaboration between Kikkoman Soy Milk and Sanrio Characters, will run from October 1, 2026, through March 31, 2027. Buy eligible soy milk products and submit your receipt for a chance to win original merchandise or digital points—a total of 31,510 winners will be selected by lottery!
