The “A Grand Gathering of Delicious Flavors! Soy Milk Festival Campaign,” a collaboration between Kikkoman Soy Milk and Sanrio Characters, has been running to great acclaim since October 1, 2026!
Buy eligible soy milk products and submit your receipt to earn points. A total of 31,510 winners will be selected in a drawing to receive original merchandise featuring popular characters like Pocchacco and Cinnamoroll, or digital points of their choice.
・The campaign runs from October 1, 2026, to March 31, 2027 (Phase 1 & Phase 2)
・Purchase eligible soy milk, upload your receipt to earn points, and enter the sweepstakes
・A total of 31,510 winners will be selected by lottery to receive original merchandise or digital points of their choice
・All entrants will receive an exclusive smartphone wallpaper
Details of the “A Grand Gathering of Delicious Flavors! Soy Milk Festival Campaign”
A new visual has been released featuring Pocchacco, Cinnamoroll, Hanamaru Obake, and Pompompurin enjoying a festival together over soy milk!
You can choose and enter to win prizes based on the number of points you’ve earned, and the campaign is divided into two phases: Phase 1 and Phase 2.
© 2026 SANRIO CO., LTD. APPR. NO. L671583All entrants will receive an exclusive wallpaper
Everyone who enters the campaign will receive an exclusive smartphone wallpaper!
Different wallpaper designs are available for Phase 1 and Phase 2.
© 2026 SANRIO CO., LTD. APPR. NO. L671583*Wallpapers will be distributed via the “Kikkoman Soy Milk” official LINE account after each phase ends.
Original Sanrio Characters Merchandise
The lineup of original merchandise includes mugs, plush toys, and a pair of overnight stay vouchers for the Pompompurin Room.
All original merchandise is campaign-exclusive and will not be available for general sale.
Original Mug with Lid (Series 1)
Original Mug with Lid (Series 2)
Original Mascots (Set of 4)
BRUNO Compact Hot Plate (Phase 1)
Puroland Day Passport & Tote Bag (Phase 2)
Pom Pom Purin Room Pair Accommodation Voucher
© 2026 SANRIO CO., LTD. APPR. NO. L671583
| Entry Points | Prizes | Number of Winners |
|---|---|---|
| 1 pt | Original Mug with Lid *Designs differ between Phase 1 and Phase 2 |
500 winners per phase |
| 10 points | Original Mascot Set (4-piece set) | 150 winners per phase |
| 24 points | Original Design BRUNO Compact Hot Plate | 25 winners in Phase 1 only |
| 24pt | Sanrio Puroland Day Pass (for two) & Original Tote Bag Set | 25 winners in Phase 2 only |
| 46 points | Hotel New Otani Hakata Pom Pom Purin Room Accommodation Voucher for Two | 5 pairs (10 people) per period |
*The mug has a capacity of 260 ml. Each mascot is no larger than W100 mm × H150 mm.
*Sanrio Puroland Day Passes can be used on any date between Saturday, May 1, 2027, and Tuesday, August 31, 2027; advance reservations are required.
* Reservations for the Pompompurin Room can be made for any dates during the first period (Monday, February 1, 2027, through Saturday, July 31, 2027) and the second period (Saturday, May 1, 2027, through Sunday, October 31, 2027) (one night’s stay with breakfast included). Travel expenses are the responsibility of the guest.
Choose Your Digital Points
Choose your preferred digital points from PayPay Points, Rakuten Points, d Points, or V Points.
| Entry Points | Prize | Number of Winners |
|---|---|---|
| 1 pt | Digital Points of Your Choice (worth 100 yen) | 15,000 winners per period |
| 10 points | 10,000 yen worth of Selectable Digital Points | 50 winners per period |
| 24 points | 30,000 yen worth of selectable digital points | 15 winners per period |
| 40 points | Digital points of your choice worth 50,000 yen | 5 winners per period |
*The deadline for selecting and loading digital points is Monday, May 31, 2027, at 11:59 PM.
* You’ll find out immediately whether you’ve won the “100-yen Digital Points of Your Choice” when you enter.
How to Enter and Eligible Products
All Kikkoman soy milk products are eligible. Each 200ml or 500ml bottle is worth 1 point, and each 750ml or 1000ml bottle is worth 2 points.
Upload your receipt or online purchase receipt to the campaign site “Kikkoman Soy Milk Mame-Rage” to earn points, then select your desired prize and enter.
© 2026 SANRIO CO., LTD. APPR. NO. L671583*Yoriso Almond, Soy Milk Kids, Soy Milk-Based Soups, and Soy Milk Okara Powder are not eligible.
*A LINE account is required to participate.
*It may take up to 10 business days to process receipts or online purchase details.
*You may enter each prize tier as many times as you like, but you can only win once per person (excluding the 100-yen prize tier).
“Kikkoman Soy Milk Presents Soy Milk Fest 2026” Will Also Be Held
In celebration of Soy Milk Day on October 12, “Kikkoman Soy Milk Presents Soy Milk Fest 2026” will be held for three days starting October 10 at Shinjuku Southern Terrace Plaza.
Photo panels featuring Pocchacco, Cinnamoroll, Hanamaru Obake, and Pom Pom Purin will be set up at the venue.
| Dates | October 10 (Sat) – October 12 (Mon, Holiday), 2026 |
|---|---|
| Event Hours | 9:30 AM – 7:00 PM *Last order is at 6:30 PM. On the final day, last order is at 5:30 PM, and the event is scheduled to close at 6:00 PM |
| Venue | Shinjuku Southern Terrace Plaza (2-2-1 Yoyogi, Shibuya-ku, Tokyo) |
| Admission | Free |
| Official Website | Kikkoman Soy Milk Presents Soy Milk Festival 2026 |
*Event times are subject to change. The event will take place rain or shine, but may be canceled in case of severe weather.
*Additionally, the “Kikkoman Soy Milk No-Sugar Series” featuring Pocha-kko collaboration packaging (3 varieties total) is currently on sale in limited quantities at supermarkets and convenience stores nationwide.
Sanrio × Kikkoman Soy Milk: “Soy Milk Festival” Campaign Starts October 1!
© 2026 SANRIO CO., LTD. APPR. NO. L671583| Official Website | A Grand Gathering of Delicious Flavors! Soy Milk Festival Campaign |
|---|---|
| Campaign Period | Phase 1: October 1, 2026 (Thu) – January 4, 2027 (Mon) Phase 2: January 5, 2027 (Tue) – March 31, 2027 (Wed) *Entry deadline is 11:59 PM on the last day of each period |
| Eligible Products | All Kikkoman soy milk products *Excludes Yoriso Almond, Soy Milk Kids, Soy Milk-Based Soups, and Soy Milk Okara Powder are excluded |
| How to Enter | Upload your receipt or online purchase receipts to earn points, then select your desired prize to enter *A LINE account is required to participate |
| Prizes | Original merchandise, digital points of your choice (31,510 winners total, selected by lottery) Limited-edition wallpaper for all entrants |
| Winner Announcement | Digital Points of Your Choice: Phase 1—Around mid-January 2027; Phase 2: Around mid-April 2027 Other Prizes: Phase 1: Scheduled for shipment in late January 2027; Phase 2: Scheduled for shipment in late April 2027 |
| Inquiries | Kikkoman Soy Milk “Mame-Rage” Secretariat TEL: 0120-274-278 (Weekdays 10:00 AM–5:00 PM) |
| Official X | Kikkoman Soy Milk Official X (@kikkoman_tounyu) |
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Sanrio × Kikkoman Soy Milk: Frequently Asked Questions About the Soy Milk Festival Campaign
When is the Soy Milk Festival Campaign held?
Phase 1 runs from Thursday, October 1, 2026, to Monday, January 4, 2027, and Phase 2 runs from Tuesday, January 5, 2027, to Wednesday, March 31 (Wed). The deadline for entries in each phase is 11:59 PM on the final day.
Which products are eligible?
All Kikkoman soy milk products are eligible. “Yorisoi Almond,” “Soy Milk Kids,” “Soy Milk-Based Soups,” and “Soy Milk Okara Powder” are not eligible.
How do I earn points?
You earn 1 point per 200ml or 500ml bottle, and 2 points per 750ml or 1000ml bottle. Points are earned by uploading receipts or online purchase details to the campaign website.
Do I need a LINE account to enter?
Yes, you do. The campaign site, “Kikkoman Soy Milk Mame-Rage,” is a LINE Mini App, so a LINE account is required to participate.
Is there a bonus gift available to everyone?
Everyone who enters will receive an exclusive smartphone wallpaper. The designs differ between Phase 1 and Phase 2, and will be distributed via the “Kikkoman Soy Milk” official LINE account after each phase ends.
Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© 2026 SANRIO CO., LTD. APPR. NO. L671583
