CATEGORY Umeda

Pop-up Store

“The Manga ‘The Fate Rewinder’ Animate Fair Starts September 28!”

An Animate Fair for the manga *The Fate Rewinder* by Futa Kimura will be held starting September 28, 2026, at Animate’s Ikebukuro Main Store, Akihabara Store, Umeda Store, and 10 other locations nationwide!
Pre-release merchandise featuring illustrations from the original manga—such as collectible pin badges and acrylic cards—will be available, and customers who purchase eligible items will receive a free set of “postcards (6 varieties total)” as a bonus.

News

“Freiren of the Funeral Procession” Season 2 Special Screening Event to Be Held on September 26 at 9 Theaters!

A [Season 2 Highlight Screening Event] commemorating the third anniversary of the TV anime “Freiren: The Funeral” will be held on Saturday, September 26, 2026, at nine theaters nationwide. Eight carefully selected episodes from Season 2 will be screened, and at TOHO Cinemas Hibiya, there will also be a stage greeting featuring Atsumi Tanezaki and four other cast members!

Pop-up Store

HELLO KITTY’S SWEETS MARKET Opens in 3 Cities Starting September 18!

Sanrio’s large-scale shopping event, “HELLO KITTY’S SWEETS MARKET -Chocolate lovers-,” will be held at the Daimaru Umeda Store starting September 18, 2026, at the Tobu Department Store Ikebukuro Branch starting October 22, and and at the Daimaru Sapporo Store starting November 18.
The lineup will feature over 2,000 items, centered on event-exclusive merchandise featuring Hello Kitty, My Melody, Kuromi, Cinnamoroll, Pompompurin, Choco Cat, and Lullaby Lovables dressed in chocolate-colored outfits.

Collaboration Café

New “Tennis no Oujisama” Music Theater Tower Records Cafe to Open in Ikebukuro and Umeda Starting October 2!

A collaboration with TOWER RECORDS CAFE to commemorate the musical *The New Prince of Tennis: The Final Stage* will be held at the Ikebukuro location from October 2 to October 25, 2026, and at the Umeda NU Chayamachi location from October 17 to November 1. The event will feature limited-edition giveaways and merchandise created using newly shot footage, as well as an original collaboration menu inspired by national team representatives.

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“Emoji no Ko” Pop-Up Store in Tokyo and Osaka Opens September 19!

New merchandise featuring the LINE FRIENDS character “Emoji-ko (tentative name)” will go on sale at the dedicated LINE Gift shop starting at 11:00 a.m. on September 10, 2026, and the first pop-up event will be held on the first floor of “LINE FRIENDS SQUARE SHIBUYA” in Shibuya starting September 19.
In addition to the product lineup—which includes plush toys, mascots, 3D mugs, and capsule toys divided into Phases 1 through 3—details have been revealed regarding purchase bonuses such as the “Emoji Child (tentative name) Observation Card,” shopping bags, greeting events, and social media follow-up campaigns.

Pop-up Store

Shimajiro “&Shimajiro” Event Starts September 11 at 11 Kiddyland Stores!

A new collection themed “My Room” from Benesse’s “&Shimajiro” will be available for a limited-time pre-sale from Friday, September 11, 2026, through Thursday, September 24, 2026, at 11 Kiddyland stores nationwide. In addition to a total of 77 items—including plush toys, face-print drawstring pouches, and a secret collection—we’ve compiled a comprehensive guide to the event dates, prices, and participating stores, featuring exclusive gifts for purchasers such as limited-edition stickers and reusable bags, as well as photo sessions with Shimajiro at the Osaka Umeda and Hiroshima PARCO stores!

Original Art Exhibition / Exhibition

The Sylvanian Families 40th Anniversary Exhibition in Osaka Opens September 9!

The “Sylvanian Families 40th Exhibition,” commemorating the 40th anniversary of Epoch Co., Ltd.’s “Sylvanian Families” series, will be held at the Hankyu Umeda Main Store from Wednesday, September 9, 2026, through Monday, September 28, 2026. The exhibition will feature large-scale dioramas and a complete display of all 100 types in the Baby Collection!

Pop-up Store

“Tensei Shitara Sura” Moon-Viewing Edition Release Celebration Fair at Animate Starts November 6!

The “Moon Viewing Ver. Release Commemoration Fair at Animate” for the TV anime *That Time I Got Reincarnated as a Slime* will be held from Friday, November 6, 2026, through Sunday, November 29, 2026, at Animate’s Ikebukuro Main Store and other participating locations, as well as through Animate’s online store! During the event period, for every 2,200 yen (tax included) spent on “That Time I Got Reincarnated as a Slime” merchandise, customers will receive one bonus postcard (8 varieties total). The lineup will also include “Moon Viewing Ver.” trading pin badges, B2 half-size tapestries, and acrylic stands, as well as “Dot Art Ver.” mini-character goods.

Collaboration Café

JOCHUM × BOX Cafe Shibuya/Umeda: Events Start July 21!

A collaboration café featuring “JOCHUM,” a character created through a new character development project between the hugely popular idol group “JO1” and “Sanrio,” will open sequentially at BOX cafe & space in Shibuya and Umeda starting July 21, 2023. In addition to collaboration meal sets, limited-edition merchandise featuring original illustrations will be available!