DAIMARU × Mame Goma Pop-Up Store in 3 Cities—Opening November 13!

A “DAIMARU × Mamegoma” pop-up store, a collaboration between San-X’s character “Mamegoma” and Daimaru Matsuzakaya, is coming soon!

Starting November 13, 2026, at the Daimaru Tokyo store, the event will be held sequentially at the Daimaru Umeda store and the Matsuzakaya Nagoya store, featuring pre-sales of Daimaru-exclusive plush toys and reissued items, as well as exclusive gifts for purchasers.

Key Points of This Article

・The “DAIMARU × Mame Goma” pop-up store will be held sequentially at Daimaru Tokyo, Daimaru Umeda, and Matsuzakaya Nagoya
・The event will be held at Daimaru Tokyo from November 13 to November 24, 2026; at Daimaru Umeda from November 18 to December 1; and at Matsuzakaya Nagoya from January 27 to February 2, 2027
・To commemorate the collaboration, Daimaru-exclusive items—including plush toys, hanging plush toys, and puffy clear stickers—will be available!
・Thirteen reissued items, including eco-bags and mugs, will be available for pre-sale at the pop-up store
・Purchasers will receive a postcard, and those spending 3,300 yen or more (including tax) will receive a sticker as a gift

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Details on the “DAIMARU × Mame Goma” Pop-Up Store

A pop-up store featuring a collaboration between San-X’s “Mame Goma” and Daimaru Matsuzakaya will be held for a limited time. The venue will feature products with designs exclusive to the pop-up, Daimaru collaboration items available only at this event, and promotional giveaways.

To be held sequentially at Daimaru Tokyo, Daimaru Umeda, and Matsuzakaya Nagoya

The first venue, Daimaru Tokyo, will host the event from November 13 to November 24, 2026, in the 3rd-floor event space. Next, the event is scheduled to take place at the Daimaru Umeda Store from November 18 to December 1 at the special venue on the 1st floor, and at the Matsuzakaya Nagoya Store from January 27 to February 2, 2027, at GENTA THE STAGE on the 1st floor of the North Wing.

Please note that event dates and hours are subject to change depending on circumstances. Please check the information provided at each venue for details.

Daimaru-Exclusive Products to Commemorate the Collaboration

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As Daimaru-exclusive items commemorating the collaboration, two types of plush toys—the “Mame Goma Plush” and “Sora Goma Plush Toy,” as well as the “Mame Goma Hanging Plush Toy” and “Sakura Goma Hanging Plush Toy”—which can be carried as bag charms! All feature designs with ribbons and mini bags, and and the lineup also includes “Plump Clear Stickers.”

The Daimaru collaboration items will be available exclusively during this event.

Collaboration Commemorative: Daimaru Exclusive Items
Product Name	Price (Tax Included)	Varieties
Mame Goma Plush Toy	2,640 yen	1 variety
Sora Goma Plush Toy	2,640 yen	1 design
Mame Goma Hanging Plush Toy	2,200 yen	1 type
Sakura Goma Hanging Plush	2,200 yen	1 design
Plump Clear Stickers	440 yen	1 design available

Reissue Models Available Exclusively at the Pop-Up Store

Items featuring reissued popular designs will be available for pre-sale at this pop-up store. The lineup includes the “Mame Goma Acrylic Ring Charms” (8 random designs), as well as eco-bags, coin pouches, and the “Mame Goma Hand Towels” (available in pink and blue)!

In addition, a total of 13 items will be available, ranging from everyday essentials like mugs, pencil cases, and postcard sets to home accessories such as loungewear, slippers, and tissue box covers.

Pop-up Pre-sale: Reissue Models
Product Name	Price (Tax Included)	Varieties
Mame Goma Acrylic Ring Charm	550 yen	Random selection from 8 varieties
Mame Goma Eco-Bag	3,300 yen	1 design
Mame Goma Coin Case	3,520 yen	1 design
Mame Goma Tissue Box Cover	4,400 yen	1 design
Mame Goma Hand Towel	1,100 yen	2 designs available (Pink/Blue)
Mame Goma Hair Clip	1,650 yen	1 design
Mame Goma Hairband	2,420 yen	1 design
Mame Goma Pencil Case	2,750 yen	1 design
Mame Goma Pouch	3,300 yen	1 design
Mame Goma Postcard Set	1,320 yen	1 design
Mame Goma Mug	2,200 yen	1 design
Mame Goma Loungewear	11,000 yen	1 design
Mame Goma House Slippers	4,400 yen	1 design available

Exclusive Gifts for Purchasers

During the pop-up store period, customers who make a purchase will receive one original postcard at the register. Additionally, customers who spend 3,300 yen or more (including tax) will receive one random sticker from a selection of three designs.

You cannot choose the sticker color, and receipts cannot be combined. Both promotions will end once supplies run out.

The “DAIMARU × Mamegoma” pop-up store opens on November 13!

“DAIMARU × Mame Goma” Pop-Up Store Event Overview
Event Dates	[Tokyo/Tokyo Station] November 13–24, 2026 [Osaka/Umeda] November 18–December 1, 2026 [Nagoya/Sakae] January 27–February 2, 2027
Venue	[Tokyo/Tokyo Station] Daimaru Tokyo Store [Osaka/Umeda] Daimaru Umeda Store [Nagoya/Sakae] Matsuzakaya Nagoya Store
Official Website	“DAIMARU × Mamegoma” Official Website
Official X	@mamegomadaimaru

“DAIMARU × Mamegoma” Pop-Up Store FAQs

When and where will the “DAIMARU × Mamegoma” pop-up store be held?

It will be held at the Event Space on the 3rd floor of Daimaru Tokyo from November 13 to November 24, 2026; at the special venue on the 1st floor of Daimaru Umeda from November 18 to December 1; and at GENTA THE STAGE on the 1st floor of the North Wing of Matsuzakaya Nagoya from January 27 to February 2, 2027 January 27 through February 2, 2027.

What items are available as Daimaru exclusives?

“Mame Goma Plush Toy” and “Sora Goma Plush Toy” (2,640 yen each), “Mame Goma Hanging Plush Toy” and “Sakura Goma Hanging Plush Toy” (2,200 yen each), “Puffy Clear Stickers” (440 yen). All prices include tax.

What are the conditions for receiving the promotional gifts?

If you purchase any item during the campaign period, you’ll receive one postcard. For purchases totaling 3,300 yen or more (tax included), you’ll receive one random sticker from a set of three designs. Receipts cannot be combined, and the offer ends when supplies run out.