CATEGORY Type

Fashion

Usatsumu × Shimamura: Pullovers and Pouches Go on Sale September 18!

Merchandise for the social media-born series *The Snail Who Thought It Was a Rabbit*, created by Rui-sensei, will go on sale at select Shimamura stores starting Friday, September 18, 2026. The lineup includes pullover sweaters, tote bags, and eyeglass cases, and the items will also be available at Shimamura Park starting at 3:00 PM on the same day!

Lottery / Prizes / Gacha

Usatsumu Plush Mascot Capsule Toys Coming in October!

The “Plush Mascot” capsule toys from *The Snail Who Thought It Was a Rabbit*—a series created by Rui-sensei that’s been trending on social media—are scheduled for release in October 2026. The lineup features five different types—Tsumuyu, Tsumuyu (No Makeup), Tsumuyu (Rabbit), Niki, and Moko—each as a plush mascot measuring approximately 7.5 cm in total length!