A collaboration campaign between Sanrio’s “Hanamaru Obake” and Ito En’s “A Day’s Worth of Vegetables” is here!
Starting November 2, 2026, at retail stores nationwide, customers who purchase four or more eligible Ito En vegetable drinks will receive one “Hanamaru Obake Original Tote Bag” (3 designs total) featuring an exclusive collaboration design available only through this campaign.
・Starts sequentially at mass retailers nationwide on November 2, 2026; ends when prizes run out
・Receive one tote bag with the purchase of four or more eligible Ito En vegetable drink products
・Tote bags come in three colors: pink, yellow, and blue
・A collaboration event offering original prizes is also planned on Ito En’s official X account
Details of the “A Day’s Worth of Vegetables × Hanamaru Obake” Campaign
A collaboration campaign between Ito En’s vegetable drink “A Day’s Worth of Vegetables” and Sanrio’s “Hanamaru Obake” will begin rolling out at mass retailers nationwide starting November 2, 2026. Customers who purchase four or more eligible bottles of Ito En’s “A Day’s Worth of Vegetables” vegetable drinks will receive one “Hanamaru Obake Original Tote Bag” as a gift.
© 2026 SANRIO CO., LTD. APPROVAL NO. L672901Hanamaru Obake Original Tote Bags (3 designs total)
The prize is the “Hanamaru Obake Original Tote Bag,” featuring an original collaboration design available exclusively through this campaign. The lineup consists of three varieties: pink, yellow, and blue.
© 2026 SANRIO CO., LTD. APPROVAL NO. L672901Gift Terms and Eligible Products
Purchase four or more eligible Ito En vegetable drinks to receive one free tote bag. The five eligible products are listed below.
| Product Name |
|---|
| “A Day’s Worth of Vegetables” 200 mL Carton |
| Nutrient-Enriched “A Day’s Worth of Vegetables” 200 mL Carton |
| “A Day’s Worth of Vegetables” Hyaluronic Acid Plus 200 mL Carton |
| Morning Veggies 200 mL Carton |
| Daily Veggies ALL-IN BALANCE 330 mL Carton with Cap |
Please note that some stores may not carry these products, and launch dates may vary by store. The campaign will end once promotional items run out.
A collaboration campaign is also planned on Ito En’s official X account
Ito En’s official X account (@itoen1966_jp) is also planning a collaboration campaign where you can receive original giveaways. Details will be announced on Ito En’s official X account on November 2.
The “One Day’s Worth of Vegetables × Hanamaru Obake” campaign starts on November 2!
© 2026 SANRIO CO., LTD. APPROVAL NO. L672901| Campaign Period | November 2, 2026 – While supplies last *Start dates may vary by store |
|---|---|
| Where to Find It | Mass-market retailers nationwide *Some stores may not carry this product |
| Contact Information | Ito En Campaign Secretariat TEL 0120-204-302 (9:00 AM–5:00 PM *Excluding Saturdays, Sundays, and holidays) |
| Official Website | Sanrio Official Website News |
| Official X | Ito En Official X (@itoen1966_jp) Hanamaru Obake Official X (@marumaru_sanrio) |
Frequently Asked Questions About the “A Day’s Worth of Vegetables × Hanamaru Obake” Campaign
When does the campaign start?
The campaign will begin sequentially at mass retailers nationwide starting November 2, 2026. Start dates may vary by store, and the campaign will end once prizes run out.
What are the conditions for receiving a tote bag?
If you purchase four or more eligible Ito En vegetable drink products, you will receive one “Hanamaru Ghost Original Tote Bag.”
What products are eligible?
“A Day’s Worth of Vegetables 200mL Carton,” “Nutrient-Enriched A Day’s Worth of Vegetables 200mL Carton,” “1 Day’s Worth of Vegetables with Hyaluronic Acid Plus (200 mL carton),” “Morning Veggies (200 mL carton),” and “1 Day’s Worth of Vegetables ALL-IN BALANCE (330 mL carton with cap).”
How many types of tote bags are there?
There are three types in total: pink, yellow, and blue.
Who should I contact regarding the campaign?
The Ito En Campaign Office (TEL 0120-204-302, 9:00 AM–5:00 PM *excluding Saturdays, Sundays, and holidays).
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© 2026 SANRIO CO., LTD. APPROVAL NO. L672901
