The “Dog Cheer Squad”—featuring Pompompurin, Cinnamoroll, and Pochacco—is teaming up with Alinamin for the campaign “Cheering You On with Alinamin! with the Dog Cheer Squad,” running from November 1 to December 31, 2026!
At drugstores and convenience stores nationwide, you’ll receive a special “Cheer Charm” when you purchase eligible products, and by submitting your receipt, you’ll be entered to win original merchandise—a total of 1,200 winners will be selected.
・Campaign period: November 1, 2026 (Sun) – December 31, 2026 (Thu)
・Purchase a box of 10 Alinamin drinks or similar items to receive a limited-quantity set of “Cheer Mark” charms (10 varieties total) in limited quantities
・Submit your receipt for a chance to win original merchandise, such as plush toys dressed in the Cheer Squad costumes—1,200 winners in total
・A “Follow & Repost” campaign on the official Arinamin X account is also underway
Sanrio Characters × Alinamin Campaign Details
This is a campaign where Pompompurin, Cinnamoroll, and Pocchacco—dressed in cheering uniforms—send words of encouragement to people giving their all.
Pom Pom Purin appears in a school uniform-style outfit, Cinnamoroll in a cheerleader-style outfit, and Pocchacco in a sports supporter-style outfit!
© Alinamin Pharmaceutical Co., Ltd. All Rights Reserved. © ’26 SANRIO CO., LTD. APPR. NO. L671518Get a Free “Meji-rushi” Cheer Charm!
For every box of 10 Alinamin Drinks or box of 6 Alinamin Medical Balance packets purchased, you’ll receive one “Original Milestone Cheer Charm” (10 varieties total) while supplies last.
Original “Mejiro” Cheer Charms (10 Varieties Total)
Original Cheer Charms (10 Varieties Total)
*The “Meji-shiki” Cheer Charms are available while supplies last.
*Not available at all stores.
*Images are for illustrative purposes only.
Buy and Win! Receipt Entry Campaign
Submit a receipt for the purchase of eligible Alinamin products for a chance to win original merchandise—a total of 1,200 winners will be selected by lottery!
For each of the three eligible product categories—drinks, Night Recover, and tablets—there are different prize tiers based on the number of items purchased or the total purchase amount.
Pom Pom Purin, Cinnamoroll, and Pochacco Plush Toys
Original Eco-Bag, Neck Strap, and Hair Clip
Original QUO Card Blanket
| Prize Category | Prize | Number of Winners |
|---|---|---|
| Alinami Drink 1 bottle or more |
Original Eco-Bag | 200 winners |
| Alinamin Drink 3 or more bottles |
Original Lanyard 3-Piece Set | 150 winners |
| Aminamin Drink 10 bottles or more |
Pom Pom Purin Plush Toy | 100 winners |
| Aminamin Night Recover 100 yen or more | Original Hair Clip 3-Piece Set | 200 winners |
| Aminamin Night Recover 500 yen or more |
Original Blanket | 150 winners |
| Aminamin Night Recover 1,000 yen or more |
Cinnamoroll Plush Toy | 100 winners |
| Aminamin Tablets 500 yen or more |
Original QUO Card (worth 1,000 yen) | 200 winners |
| Aminin Tablets 3,000 yen or more |
Pochacco Plush Toy | 100 winners |
| Entry Period | November 1, 2026 (Sun) 12:00 AM – December 31, 2026 (Thu) 11:59 PM |
|---|---|
| How to Enter | LINE (the “Alinamin” official LINE account) or the dedicated entry postcard |
| Entry Deadline | LINE: Until 11:59 PM on Thursday, December 31, 2026 Postcard: Must be postmarked on or before Thursday, December 31, 2026 |
| Early Entry Chance | Enter via LINE between Sunday, November 1, 2026, and Sunday, November 15, 2026, for a chance to win early |
| LINE Entry Bonus | All entrants will receive an original image (8 varieties in total, one for each period) |
| Winner Announcement | LINE: 1st round—around late November 2026; 2nd round—around early January 2027 (winners will receive a message) Postcard: Winners will be announced upon shipment of the prize |
*Only receipts for purchases made during the campaign period are eligible (you can enter with receipts from any store).
*Special entry postcards are available at select stores that carry Alinamin products.
*Entry is limited to individuals aged 15 and older.
* Multiple wins within the same prize category are not permitted.
* Please check the campaign website for details on eligible products.
Follow & Repost Campaign
Follow the official Alinamin X account and repost the eligible post for a chance to win an original-design QUO Card instantly!
| Prizes | Original-design QUO Cards: 20 winners total (5 winners per design) |
|---|---|
| How to Participate | Follow the official Alinamin X account (@alinamin_jp) and repost the eligible post from that day |
| Schedule | Phase 1: November 2, 2026, 10:00 AM – November 6, 11:59 PM Round 2: November 16, 10:00 AM – November 20, 11:59 PM Round 3: December 7, 10:00 AM – December 11, 11:59 PM Phase 4: December 21, 10:00 AM – December 25, 11:59 PM |
Sanrio Characters × Alinamin Campaign Starts November 1!
© Alinamin Pharmaceutical Co., Ltd. All Rights Reserved. © ’26 SANRIO CO., LTD. APPR. NO. L671518| Official Website | Alinamin | Sanrio Characters Campaign |
|---|---|
| Campaign Name | Cheering You On with Alinamin! with the Dog Cheer Squad |
| Duration | November 1, 2026 (Sun) 12:00 AM – December 31, 2026 (Thu) 11:59 PM |
| Locations | Drugstores, convenience stores, and other locations nationwide |
| Details | “Buy and Get!” Campaign (Marker Cheer Charms) “Buy and Win!” Campaign (Receipt Entry) Follow & Repost Campaign |
| Related Links | Sanrio Official News |
| Inquiries | Alinamin | Sanrio Characters Campaign Secretariat 0120 -520-202 (10:00 AM–5:00 PM *Excluding Saturdays, Sundays, holidays, and the year-end/New Year period) |
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Sanrio Characters × Alinamin Campaign FAQs
How long does the campaign run?
From 12:00 a.m. on Sunday, November 1, 2026, to 11:59 p.m. on Thursday, December 31, 2026.
How can I get the “Meji-rushi” Cheer Charm?
When you purchase one box of 10 Alinamin drinks or one box of 6 Alinamin Medical Balance packets at a retail store, you’ll receive one original “Meji-shiki” Cheer Charm (10 varieties total), while supplies last.
What prizes are available for the receipt entry?
Prizes include Pom Pom Purin, Cinnamoroll, and Pochacco plush toys; an original eco-bag; a set of three lanyards; a set of three hair clips; a blanket; and a QUO Card (worth 1,000 yen). A total of 1,200 winners will be selected.
How do I enter the receipt-based giveaway?
You can enter via LINE or the dedicated entry postcard. Entries via LINE are accepted until 11:59 PM on Thursday, December 31, 2026; postcard entries must be postmarked by Thursday, December 31 (Thu).
Can I enter as many times as I want?
You can enter as many times as you like. However, you cannot win multiple prizes within the same prize category.
Please check the official website.
*Please note that the information in this article may be outdated. We apologize for the inconvenience, but please check the official website for the latest information.
© Alinamin Pharmaceutical Co., Ltd. All Rights Reserved.
© ’26 SANRIO CO., LTD. APPR. NO. L671518
