JoJo’s Bizarre Adventure: SBR × Docomo Pop-Up Event at Tower Records Is Now Underway!

JoJo’s Bizarre Adventure: SBR × Docomo Pop-Up Event at Tower Records Is Now Underway!

A pop-up store celebrating the collaboration campaign between the anime “Steel Ball Run: JoJo’s Bizarre Adventure”—based on the manga by Hirohiko Araki—and NTT Docomo is coming to Tower Records!

From October 28 to November 8, 2026, at the Tower Records Shibuya store, and from November 14 to November 23 at the Tower Records Abeno Hoop store, limited-edition merchandise featuring newly drawn illustrations will be on sale, and limited-edition giveaways will be distributed.

Key Points of This Article

・Held at Tower Records Shibuya from October 28 to November 8, and at the Abeno Hoop store from November 14 to November 23 (The event at the Fukuoka PARCO store ended on October 18)
・Limited-edition merchandise featuring newly drawn illustrations of Johnny Joestar, Gyro Zeppeli, Diego Brandão, Sandman, and Mountain Tim / Newly drawn illustrations of Pokoroko will be featured on limited-edition merchandise
・For made-to-order items such as smartphone cases, customers must purchase a product card with a code at the store to place an order
・For every 3,000 yen (tax included) spent on limited-edition merchandise, customers will receive one random “Player Card with Jersey Number” (12 varieties total)
・Admission is free, and free entry is planned for all dates
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Details on the “Steel Ball Run: JoJo’s Bizarre Adventure” × NTT Docomo Pop-Up Store

To coincide with the “Steel Ball Run: JoJo’s Bizarre Adventure” × NTT Docomo 2nd & 3rd STAGE Opening Commemorative Campaign, which NTT Docomo is holding from October 9 to November 23, 2026, a pop-up store is touring three Tower Records locations.

In addition to selling original merchandise featuring illustrations newly drawn for the campaign, the event includes the distribution of limited-edition giveaways and special decorations, offering visitors a chance to immerse themselves in the world of the series.

Steel Ball Run: JoJo’s Bizarre Adventure × NTT Docomo 2nd & 3rd STAGE Opening Commemorative Campaign Key Visual ©LUCKY LAND COMMUNICATIONS/Shueisha・JoJo’s Bizarre Adventure SBR Production Committee

Venues and Dates

The pop-up store kicked off at the Tower Records Fukuoka Parco store from October 9 through October 18.

The Tokyo venue, located on the 4th floor of Tower Records Shibuya, will be open from October 28 through November 8, with operating hours from 11:00 AM to 10:00 PM. Next, the Osaka venue—TOWER SPACE ABENO at Tower Records Abeno Hoop—will host the event from November 14 to November 23, with operating hours from 11:00 AM to 9:00 PM.

Limited-Edition Original Collaboration Merchandise

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Johnny Joestar / Gyro Zeppeli / Diego Brandão / Sandman / Mountain Tim / Pokoroko—limited-edition merchandise featuring brand-new, original illustrations is now available! The lineup includes smartphone-related items exclusive to this collaboration, such as the “Acrylic Diorama ‘STEEL BALL RUN’ RACE!”, “Semi-Solid Portable Battery,” and smartphone stands.

In addition to the “Pin Badge Collection” and “Wooden Keychain Collection” (sold as random selections), two series—“Clear Card Collection I: RACERS” and “Clear Card Collection II: SCENES”—will also be available, and all sets can be purchased as complete collections.

Steel Ball Run: JoJo’s Bizarre Adventure × NTT Docomo Collaboration Limited-Edition Original Merchandise Lineup ©LUCKY LAND COMMUNICATIONS/Shueisha・JoJo’s Bizarre Adventure SBR Production Committee
Collaboration-Exclusive Original Merchandise
Product Name Price (Tax Included)
“Steel Ball Run: JoJo’s Bizarre Adventure” Quasi-Solid Mobile Battery 6,490 yen
Acrylic Diorama “STEEL BALL RUN” RACE! 6,490 yen
Acrylic Stands (6 varieties total) 2,200 yen each
Pin Badge Collection (12 varieties total) Single item (random) 550 yen
Complete set 6,600 yen
Wooden Keychain Collection (6 varieties total) Single item (random) 770 yen
Complete set 4,620 yen
Sticker Sheet 1,540 yen
Smartphone Stand (3 varieties total) 1,980 yen each
Clear Card Collection I: RACERS (11 varieties total) Single (Random) 660 yen
Complete Set 7,260 yen
Clear Card Collection II: SCENES (11 varieties total) Single card (random) 660 yen
Complete set 7,260 yen
Desk Mat 3,520 yen
Clear File 2-Pack (3 varieties total) 990 yen each
Postcard 2-Pack (4 varieties total) 660 yen each
Business Card Holder 3,080 yen

Made-to-Order Items Such as Smartphone Cases

Five made-to-order items, including smartphone cases and smartwatch bands, are now available! For the “Slim Protection Case” and “Premium Square Case with Magnet Ring,” you can choose from 32 designs each.

At the pop-up store, customers purchase a product card with an order code printed on it at the register, then select their desired design and device model on the special website. The product will be shipped to the specified delivery address, and the redemption period for the purchased product card runs until March 31, 2027. Note that made-to-order products can also be purchased directly on the “caseplay” website until 11:59 PM on November 23; however, purchases made through this channel are not eligible for the merchandise purchase giveaway.

Steel Ball Run JoJo’s Bizarre Adventure × NTT Docomo Made-to-Order Item ©LUCKY LAND COMMUNICATIONS/Shueisha・JoJo’s Bizarre Adventure SBR Production Committee
Made-to-Order Items
Product Name Price (Tax Included)
Slim Protection Case (32 varieties total) 6,270 yen each
Premium Square Case with Magnet Ring (32 designs total) 6,980 yen each
Smartwatch Bands (10 designs total) 3,480 yen each
Wireless Earbud Case (11 designs total) 6,270 yen each
Premium Ring Stand (12 designs total) 3,480 yen each

Merchandise Purchase Bonus: “Athlete Card with Bib Number”

For every 3,000 yen (tax included) spent on eligible merchandise at the pop-up store, you will receive one random, non-sellable “Athlete Card with Bib Number” (12 varieties total). The distribution is based on the total amount per transaction; purchases from multiple transactions cannot be combined. This bonus is available on a first-come, first-served basis and will end when supplies run out.

Steel Ball Run: JoJo's Bizarre Adventure × NTT Docomo Merchandise Purchase Bonus: Player Card with Jersey Number ©LUCKY LAND COMMUNICATIONS/Shueisha・JoJo’s Bizarre Adventure SBR Production Committee

Admission Procedures and Purchase Restrictions

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Admission is free, and free entry is planned for all dates. Depending on crowd conditions, admission may be regulated through the distribution of numbered tickets in advance; in such cases, announcements will be made via the official Twitter accounts of Tower Records Shibuya (@TOWER_Shibuya) and Tower Records Abeno Hoop (@TOWER_AbenoHoop) on their official X accounts.

Purchase limits are in place: for individual trading items, a maximum of 2 BOX equivalents per transaction; for complete sets (BOX), a maximum of 2 of each item per transaction; and for open-box items, a maximum of (per design) per transaction. Advance reservations or hold requests for merchandise are not accepted.

Campaign at Docomo Shops and the Docomo MAX Campaign

During the campaign period, merchandise sales and promotional item giveaways will also be held at four Docomo Shop locations: the Ikebukuro Sunshine Street Store, Docomo Shop LaLaport Toyosu, Docomo Shop Shinjuku South Exit, and d garden Nagoya Sakae. Original merchandise is also available on “d Shopping,” but purchases made through the online store are not eligible for the merchandise purchase freebies.

Additionally, a lottery campaign for subscribers of “Docomo MAX” or “Docomo Poikatsu MAX” are currently accepting entries for a raffle campaign through November 23. Prizes include invitations to a special event scheduled for December 12 featuring Shogo Sakata, Yohei Azagami, and Tomoaki Maeno, as well as scripts autographed by the cast.

The “Steel Ball Run: JoJo’s Bizarre Adventure” × NTT Docomo Pop-Up Store is open in Shibuya through November 8 and in Abeno starting November 14!

Steel Ball Run: JoJo’s Bizarre Adventure × NTT Docomo 2nd & 3rd STAGE Opening Commemorative Campaign Key Visual ©LUCKY LAND COMMUNICATIONS/Shueisha・JoJo’s Bizarre Adventure SBR Production Committee
“Steel Ball Run: JoJo’s Bizarre Adventure” × NTT DOCOMO 2nd & 3rd STAGE Opening Commemorative Campaign: Pop-Up Store Overview
Event Dates [Tokyo/Shibuya] October 28–November 8, 2026
[Osaka/Abeno] November 14–23, 2026
Venue [Tokyo/Shibuya] Tower Records Shibuya
[Osaka/Abeno] Tower Records Abeno Hoop Store
Official Website Special Campaign Website
Tower Records Announcement Page
Official X

@SBR_JOJO_docomo

“Steel Ball Run: JoJo’s Bizarre Adventure” × NTT Docomo Pop-Up Store FAQ

When and where will the pop-up store be held?

It will be held on the 4th floor of Tower Records Shibuya from October 28 to November 8, 2026, and at TOWER SPACE ABENO in Tower Records Abeno Hoop from November 14 to November 23. The event at Tower Records Fukuoka Parco ended on October 18.

Are numbered tickets or reservations required for admission?

Admission is free, and entry is scheduled to be open to the public on all dates. If admission restrictions, such as the distribution of numbered tickets, are implemented due to crowding, announcements will be made on each store’s official X account.

What are the perks for purchasing merchandise?

For every 3,000 yen (tax included) spent on eligible merchandise in a single transaction, you will receive one random “Player Card with Bib Number” (12 varieties total). This offer is available on a first-come, first-served basis and will end when supplies run out.

Can merchandise be purchased online?

Original merchandise can be purchased on “d Shopping,” and made-to-order items are available on the “caseplay” website. However, purchases made through online stores are not eligible for the merchandise purchase bonus.

Please check the official website for details.
*Please note that the information in these articles may be out of date, so please check the official website for the latest details.

© LUCKY LAND COMMUNICATIONS/Shueisha・JoJo’s Bizarre Adventure SBR Production Committee

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