A collaboration campaign between Lawson and the TV anime “New Prince of Tennis: U-17 WORLD CUP Final Roster Decider”—based on the popular manga by Tsuyoshi Konomi—will begin on September 29, 2026.
As part of a joint project by Ajinomoto, Acecook, and Pokka Sapporo, for every two eligible cup soups purchased, customers will receive one original sticker featuring a newly drawn illustration exclusive to Lawson—while supplies last and on a first-come, first-served basis.
・The campaign runs from 7:00 AM on September 29, 2026, through October 12
・Receive one sticker for every two eligible cup soups purchased
・The stickers feature five different types of original illustrations exclusive to Lawson
・This is a joint project by Ajinomoto, Acecook, and Pokka Sapporo
Overview of the “New Prince of Tennis” “Lawson Collaboration” Campaign
This is a collaboration campaign between “The New Prince of Tennis: U-17 WORLD CUP Final Roster Decider” and Lawson. It is a joint project by Ajinomoto, Acecook, and Pokka Sapporo, and applies to eligible cup soups.
©Tsuyoshi Konomi/Shueisha, NAS, The New Prince of Tennis Project
| Campaign Name | New Prince of Tennis U-17 WORLD CUP Final Roster Decider Campaign |
|---|---|
| Campaign Period | September 29, 2026, 7:00 AM – October 12 |
| Details | Purchase two eligible cup soups to receive one original sticker |
| Participating Stores | Lawson stores nationwide (excluding select stores, Natural Lawson, Lawson Store 100, and L-Minimart) |
| Co-sponsored by | Ajinomoto / Acecook / Pokka Sapporo |
| Official Website | Lawson Campaign Page |
| Official X | Lawson @akiko_lawson |
*Available on a first-come, first-served basis and in limited quantities; ends when prizes run out
*Some items may not be available at certain stores or may be sold out
Original Stickers from the New Prince of Tennis “Lawson Collaboration”
You’ll receive original stickers featuring exclusive illustrations created just for Lawson. There are five types in total, each depicting the characters in their casual clothes: Ryoma Echizen, Kunimitsu Tezuka, Keigo Atobe, Seiichi Yukimura, and Kuranosuke Shiraishi.
© Tsuyoshi Konomi/Shueisha, NAS, New Prince of Tennis Project
| Varieties | 5 varieties total: Ryoma Echizen, Kunimitsu Tezuka, Keigo Atobe, Seiichi Yukimura, Kuranosuke Shiraishi |
|---|---|
| How to Get Them | One sticker for every two eligible cup soups purchased |
| Maximum Amount Per Person | One sticker per type per person per store visit, up to a total of 5 stickers |
| Quantity Available | 20 stickers per store |
| Distribution Method | Store staff may hand them out at the register |
*Images are for illustrative purposes only; design, color, and specifications are subject to change
Eligible Products for the New Prince of Tennis “Lawson Collaboration”
The promotion covers a total of 15 cup soup products from three companies: Ajinomoto, Acecook, and Pokka Sapporo. Prices vary by type, including soup pasta, harusame noodle soup, and corn potage.
| Soup DELI Ripe Tomato Soup Pasta | 224 yen (tax included) |
|---|---|
| Soup DELI Creamy Mushroom Soup Pasta | 224 yen (tax included) |
| Soup DELI Tarako Cream Soup Pasta | 224 yen (tax included) |
| Knorr Crispy de Copain Sweet Potato | 224 yen (tax included) |
| Knorr Crispy de Copain Pumpkin | 224 yen (tax included) |
| Soup Harusame: One Serving of Vegetables – Champon | 216 yen (tax included) |
|---|---|
| Soup Harusame: One Serving of Vegetables – Spicy and Savory Chige | 216 yen (tax included) |
| Soup Harusame: Amazing! Loaded with Wakame | 216 yen (tax included) |
| Harusame Noodle Soup with Wontons | 216 yen (tax included) |
| Harusame Noodle Soup with Yuzu Ponzu Flavor | 216 yen (tax included) |
| Slow-Simmered Super-Size Bakery: Generous Bread and Rich Corn Potage Cup | 248 yen (tax included) |
|---|---|
| Slow-Simmered Golden-Brown Bread with Rich Corn Potage Cup | 213 yen (tax included) |
| Slow-Simmered Golden-Brown Bread Rich Pumpkin Potage Cup | 213 yen (tax included) |
| Slow-Simmered BISTRO-Style Chicken Cream Soup Cup | 248 yen (tax included) |
| Slow-Simmered BISTRO-Style Demi-Glace Soup Cup | 248 yen (tax included) |
*Prices are Lawson standard prices
*Some items may not be available at certain stores
Frequently Asked Questions About the New Prince of Tennis “Lawson Collaboration”
When is the campaign period?
From 7:00 AM on September 29, 2026, through October 12. As this is a first-come, first-served, limited-quantity offer, the campaign will end as soon as the stickers run out, even during the campaign period.
What stickers can I get?
There are five types in total: Ryoma Echizen, Kunimitsu Tezuka, Keigo Atobe, Seiichi Yukimura, and Kuranosuke Shiraishi. All feature original illustrations created exclusively for Lawson.
What are the eligible products?
A total of 15 products, including Ajinomoto’s Soup DELI, Knorr’s “Sakusaku de Kopan,” Acecook’s “Soup Harusame,” and Pokka Sapporo’s “Jikkuri Kotokoto” series. You’ll receive one sticker for every two eligible items purchased.
Which stores are participating?
Lawson stores nationwide. However, Natural Lawson, Lawson Store 100, L Mini Mart, and certain other stores are excluded.
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Please check the official website for details.
*Please note that the information in these articles may be outdated. We kindly ask that you verify the details on the official website.
© Takeshi Konomi/Shueisha, NAS, New Prince of Tennis Project
