The “Matsui-nu POP UP SHOP,” celebrating the 7th anniversary of “Matsui-nu”—a character from the TV anime “Osomatsu-san,” based on the original work by Fujio Akatsuka—is coming to Shinjuku Marui Annex!
From November 17 to November 26, 2026, new merchandise featuring newly drawn illustrations will be on sale on the 7th floor, and a raffle will be held for every 3,000 yen (tax included) spent.
・THE Character Shop celebrating the 7th anniversary of “Matsui-nu”
・A total of 10 new merchandise items featuring newly drawn illustrations will be available
・For every 3,000 yen (tax included) spent, receive a bonus gift and one entry into a raffle; the Grand Prize is a die-cut acrylic board
・During peak times, numbered tickets may be distributed to manage entry in 20-minute intervals
Details on the “Matsui-nu POP UP SHOP”
The “Matsui-inu POP UP SHOP” is a THE Character Shop event being held on the 7th floor of Shinjuku Marui Annex to commemorate the 7th anniversary of “Matsui-inu.” In addition to new merchandise featuring newly drawn illustrations, there will be special gifts based on purchase amount and a raffle.
©Fujio Akatsuka/Matsui-nu Production CommitteeNew products featuring original illustrations are here!
The merchandise lineup includes 10 items in total, starting with randomly selected pin badges (12 varieties), acrylic charms (6 varieties), and mini acrylic stands (6 varieties), as well as hologram keychains, flocked acrylic hair clips, and wobbly acrylic stands (6 varieties each).
Items perfect for everyday use—such as mini towels, drawstring pouches, a 7-card postcard set, and frosted mugs—are also available!
©Fujio Akatsuka/Matsui-inu Production Committee| Product Name | Type | Price (Tax Included) |
|---|---|---|
| Pin Badge (Random) | 12 varieties total | 550 yen |
| Acrylic Charm (Random) | 6 varieties total | 660 yen |
| Mini Acrylic Stand (Random) | 6 Varieties Total | 770 yen |
| Hologram Keychain | 6 Varieties Total | 1,100 yen each |
| Flocky Acrylic Hair Clip | 6 designs total | 1,100 yen each |
| Wobbly Acrylic Stands | 6 designs total | 2,200 yen each |
| Mini Towel | 1 design | 1,100 yen |
| Drawstring Pouch | 1 design | 1,980 yen |
| Postcard Set | 1 design (set of 7 cards) | 770 yen |
| Frosted Mug | 1 design | 2,200 yen |
Enter a raffle for every 3,000 yen (tax included) spent!
During the campaign period, for every 3,000 yen (tax included) spent, customers will receive one bonus ticket and one entry into a raffle to win original merchandise. Prizes include Prize A: “Die-Cut Acrylic Board” (1 design), Prize B: “Masikaku Bromide Set,” and Prize C: “Masikaku Bromide” (6 designs total).
Since Prize C is distributed randomly, you cannot choose the design, and depending on the time of your visit, your preferred design may no longer be available. You cannot combine purchases from separate transactions to meet the minimum spend. Special offers and prizes are available while supplies last.
©Fujio Akatsuka/Matsui-nu Production CommitteePurchase Limits for New Products
Purchase limits apply to new products going on sale at this event: for random-selection items, a maximum of 20 per item per transaction; for open-selection items, a maximum of 3 per type per transaction.
Defective items eligible for exchange must be recognized as having a manufacturing defect and must be returned within two weeks of the event’s conclusion. Random items will be exchanged for the same type and design; a receipt must be presented at the time of exchange.
Business Hours & Entry Information
Business hours are 11:00 a.m. to 8:00 p.m., except on Saturdays, Sundays, and holidays, when hours are 10:30 a.m. to 8:00 p.m. On the final day, November 26, hours will end at 6:00 p.m. Admission is free, but if the store becomes crowded, entry may be restricted—for example, by distributing numbered tickets that allow entry in 20-minute intervals.
Each person may receive only one ticket, valid for a single transaction. Waiting before opening hours, lining up before your designated entry time, or reserving a spot are prohibited. Payment is accepted in cash and via various credit cards.
Information regarding sales during the event period, as well as details on sold-out items and restocks, will be announced on THE Chara SHOP @ Shinjuku’s official X account (@thechara_snjk).
The “Matsui-inu POP UP SHOP” opens on November 17!
©Fujio Akatsuka/Matsui-nu Production Committee| Event Dates | November 17–26, 2026 |
|---|---|
| Venue | <a href="https://www.google.com/maps/search/?api=1&query=%E6%96%B0%E5%AE%BF%E3%83%9E%E3%83%AB% E3%82%A4%20%E3%82%A2%E3%83%8D%E3%83%83%E3%82%AF% E3%82%B9%20Tokyo Shinjuku Marui Annex 7F (3-1-26 Shinjuku, Shinjuku Ward, Tokyo) 7F (3-1-26 Shinjuku, Shinjuku Ward, Tokyo) 7F (3-1-26 Shinjuku, Shinjuku Ward, Tokyo) 7F (3-1-26 Shinjuku, Shinjuku Ward, Tokyo) 7F (3-1-26 Shinjuku, Shinjuku Ward, Tokyo) 7F (3-1-26 Shinjuku, Shinjuku Ward, Tokyo) 7F (3-1-26 Shinjuku, Shinjuku Ward, Tokyo) 7F (3-1-26 Shinjuku, Shinjuku Ward, Tokyo) 7F (3-1-26 Shinjuku, Shinjuku Ward, Tokyo) 7F (3-1-26 Shinjuku, Shinjuku Ward, Tokyo) 7F (3-1-26 Shinjuku, Shinjuku Ward, Tokyo) 7F (3-1-26 Shinjuku, Shinjuku Ward, Tokyo) 7F (3-1-26 Shinjuku, Shinjuku Ward, Tokyo) 7F ( E5%AE%BF3-1-26″ target=”_blank” rel=”noopener noreferrer”>Shinjuku Marui Annex 7F (Shinjuku Marui Annex, 3-1-26 Shinjuku, Shinjuku-ku, Tokyo) |
| Official Website | THE Character Announcement Page |
| Official X | THE Chara SHOP@ Shinjuku Store (@thechara_snjk) |
Frequently Asked Questions About the “Matsui-nu POP UP SHOP”
When and where is the “Matsui-nu POP UP SHOP” being held?
It will be held from November 17 to November 26, 2026, on the 7th floor of Shinjuku Marui Annex.
What are the hours of operation?
11:00 AM to 8:00 PM; on weekends and holidays only, 10:30 AM to 8:00 PM. On the final day, November 26, the shop will close at 6:00 PM.
What are the requirements to participate in the raffle?
For every 3,000 yen (tax included) spent, you can participate in the raffle once and will receive one bonus ticket. There are three types of prizes: Prize A “Die-Cut Acrylic Board,” Prize B “Masikaku Bromide Set,” and Prize C “Masikaku Bromide.” You cannot combine purchases from separate transactions to meet the minimum spending requirement.
Is there a purchase limit on merchandise?
For new items, there is a purchase limit of 20 random items per transaction per product, and 3 items per type per transaction for items available at launch.
Do I need a numbered ticket to enter?
Admission is scheduled to be free, but if the store becomes crowded, numbered tickets may be distributed to manage entry in 20-minute intervals.
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© Fujio Akatsuka / Matsui-nu Production Committee
