“DOLLY MIX PETIT,” an illustration brand created by illustrator Miku Natsume and Movic, is teaming up with Sanrio’s “Usahana” “Marshmallow-Soft Kittens” are here!
Pre-sales will begin on November 20, 2026, at seven Kiddyland stores and select Sanrio shops, where customers will receive exclusive Kiddyland stickers and attend autograph sessions.
・ Pre-release sales begin Friday, November 20, 2026, at 7 Kiddy Land stores and select Sanrio shops
・The lineup includes mascots, keychains, pouches, and more
・Receive a limited-edition sticker with every purchase of 3,300 yen (tax included) or more at Kiddy Land
・Signing event with artist Natsume Miku at the Kiddy Land Shinjuku store on November 20 (advance lottery required)
DOLLY MIX PETIT × Usahana: A Lineup of Goods Featuring Fluffy Cats That Look Like Marshmallows
Starting November 20, 2026, collaboration merchandise between “DOLLY MIX PETIT” and Usahana—the fluffy, marshmallow-like kitty—will go on presale!
The lineup features a wide range of items, including mascots, keychains, and pouches.
Usahana
Usahana
Usahana
Usahana
Usahana
A fluffy kitty like a marshmallow
Fluffy Kittens as Soft as Marshmallows
Fluffy, Marshmallow-Like Kittens
Fluffy Kittens as Soft as Marshmallows
Fluffy Kittens as Soft as Marshmallows
*The image shows only a portion of the product.
*Some products may not be available at certain stores.
*The release of the “Glitter Candy Stickers” (2 types) has been postponed due to a delay in stock arrival (Kiddy Land, updated November 13).
*The image is for illustrative purposes only. The scale of the product in the image may vary.
DOLLY MIX PETIT × Usahana: Fluffy Kittens That Look Like Marshmallows—Kiddy Land Exclusive Giveaway
Buy DOLLY MIX products—including collaboration items—at Kiddy Land and get a glittery sticker!
| Distribution Conditions | One sticker per purchase of 3,300 yen (tax included) or more of DOLLY MIX products, including collaboration items |
|---|---|
| Contents | Kiddy Land Exclusive Sparkly Stickers (4 varieties total, distributed at random) |
| Distribution Period | Friday, November 20, 2026 – While supplies last |
*Limited to a maximum of 4 stickers per transaction.
*This promotional item is not available at Sanrio Shops or the Sanrio Online Shop.
Miku Natsume Signing Event
To celebrate the collaboration, a signing event with Miku Natsume will be held at the Kiddyland Shinjuku store on November 20!
You can have her sign a special poster.
| Venue | Kiddy Land Shinjuku Store, 1st Floor, Special Event Space 3 -23-17, 1st Floor, Okadaya Building |
|---|---|
| Date | Friday, November 20, 2026 |
| Time (3 sessions total) | ① 1:00 PM ~ ② 3:00 PM ~ ③ 5:00 PM ~ |
| Participation Requirements | Must be selected in the advance reservation lottery (by lottery) and purchase DOLLY MIX products—including collaboration items—totaling 4,400 yen (tax included) or more at Kiddy Land Shinjuku Store by the start of your assigned session. *Receipts cannot be combined. |
*After being selected, purchase eligible products between the store’s opening time on November 20 (10:30 AM) and your scheduled session time. Present the QR code on your ticket at the register to receive your autograph session ticket.
*Signatures will be provided only on the special poster handed out at the venue on the day of the event, and you must write your name on it.
Advance Reservations for the Signing Event (Lottery)
| How to Apply | LivePocket-Ticket (LivePocket) |
|---|---|
| Registration Fee | Free |
| Application Period | November 13, 2026 (Fri) 1:00 PM – November 15, 2026 (Sun) 11:59 PM |
| Winner Announcement | Notification by November 16, 2026 (Mon) |
DOLLY MIX PETIT × Usahana & Fluffy Kittens: Pre-sale starts November 20!
| Official Website | DOLLY MIX PETIT Collaborates with Usahana—Fluffy Kitties That Look Like Marshmallows☆ |
|---|---|
| Pre-sale Date | Friday, November 20, 2026 *Scheduled to go on sale sequentially at the Sanrio Online Shop |
| Sales Locations | 7 Kiddy Land stores (Harajuku Store / Shinjuku Store / Kichijoji Store / Nagoya Parco Store / Osaka Umeda Store / Shinsaibashi Parco Store / Kyoto Shijo Kawaramachi Store) Select Sanrio shops and Sanrio corners in department stores Sanrio Online Shop |
| Retailers | Kiddy Land Official Website List of Sanrio Shops |
| Contact Us | Kiddy Land Stores |
*Release dates may vary by store and online shop.
*Please refrain from purchasing items for resale.
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DOLLY MIX PETIT × Usahana: Marshmallow-Soft Kittens—Frequently Asked Questions
When will the DOLLY MIX PETIT × Usahana: Marshmallow-Soft Kittens merchandise go on sale?
Pre-sales will begin on Friday, November 20, 2026, at seven Kiddy Land locations and select Sanrio shops. The Sanrio Online Shop will begin selling the items sequentially.
Where can I buy them?
The merchandise will be available at seven Kiddy Land stores (Harajuku, Shinjuku, Kichijoji, Nagoya Parco, Osaka Umeda, Shinsaibashi Parco, and Kyoto Shijo Kawaramachi), select Sanrio shops, Sanrio corners in department stores, and the Sanrio Online Shop.
How can I get the Kiddy Land-exclusive stickers?
At Kiddy Land, for every 3,300 yen (tax included) or more you spend on DOLLY MIX products—including collaboration items—you’ll receive one glittery sticker (4 varieties total; distributed at random). A maximum of 4 stickers per transaction, while supplies last.
How can I participate in Miku Natsume’s autograph session?
Apply for advance registration (lottery-based, free) via LivePocket. If selected, you must purchase DOLLY MIX products—including collaboration items—totaling 4,400 yen (tax included) or more, including collaboration items, at the Kiddy Land Shinjuku store by your assigned time on Friday, November 20. The application period is from 1:00 PM on Friday, November 13, to 11:59 PM on Sunday, November 15.
Please check the official website.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© 2026 SANRIO CO., LTD. APPROVAL NO. L673455 © MOVIC/Natsume Miku
