Sanrio’s “Mokomoko Outing Store” Opens at Tokyo Station on October 16!

Sanrio’s “Mokomoko Outing Store” Opens at Tokyo Station on October 16!

The Sanrio Characters POP-UP STORE will be held at Ichiban Plaza in Tokyo Character Street, Tokyo Station Ichiban-gai, starting Friday, October 16, 2026!
This year marks the 7th edition, and the theme is “Fluffy Out-and-About Style,” featuring merchandise made from fluffy fabrics, corduroy, and knitted wool.

Key Points of This Article

・The 7th Sanrio Characters POP-UP STORE, “Fluffy Outing Style,” is being held
・The Tokyo venue will be open from Friday, October 16, 2026, through Thursday, October 29 (Thu) at Tokyo Station Ichiban-gai Ichiban Plaza
・Admission on October 16 and 17 is by advance reservation only for entries before 1:00 PM. Registration opens on October 14 (Wed) at 7:00 PM
・A Pom Pom Purin meet-and-greet will be held on Saturday, October 17. Applications are accepted until 7:00 PM on Sunday, October 11
・Receive a coaster with purchases of 2,500 yen or more, and an acrylic diorama stand with purchases of 5,000 yen or more
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Sanrio’s “O-de-gake Mokomoko Store” Opens at Tokyo Station on October 16!

A Sanrio Characters pop-up store organized by K Company will be held from Friday, October 16, 2026, through Thursday, October 29, 2026, at Tokyo Character Street Ichiban Plaza on the B1F of Tokyo Station Ichiban-gai.

Sanrio 'Out and About Fluffy Style' Pop-Up Store Promotional Visual ©2026 SANRIO CO., LTD.

This year marks the 7th edition, and the theme is “Fluffy Outing Style.” Featuring designs that incorporate fluffy fabrics, corduroy, and knitted fabrics, this collection offers a different vibe from last year’s “Heart-Fluttering Memories.”

Sanrio “Fluffy Outing” Store: Tokyo Venue Overview
Venue Tokyo Station Ichiban-gai, B1F, Tokyo Character Street, Ichiban Plaza
Address

1-9-1 Marunouchi, Chiyoda-ku, Tokyo
Dates October 16 (Fri) – 29 (Thu), 2026
Hours 10:00 a.m. – 8:30 p.m. *On the final day, October 29, until 6:00 p.m.
Online Sales Tokyo Character Street Online Plaza / Friday, October 16, 2026, 10:00 a.m. – Thursday, October 29, 2026, 11:59 p.m.

On the final day, Thursday, October 29, the store will close at 6:00 PM. It will close 2 hours and 30 minutes earlier than usual.

Events are also planned for Aichi, Osaka, and Kanagawa, but the venues and dates have not yet been announced.

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Sanrio “O-dekake Mokomoko Store” Advance Entry Reservations

To avoid overcrowding, time-slot entry restrictions will be in effect on Friday, October 16, and Saturday, October 17. To enter during these designated time slots, you must make an advance reservation via LivePocket (first-come, first-served basis).

Sanrio Okude-mo-Komoko Store Advance Entry Reservation
Eligible Dates October 16, 2026 (Fri) and October 17, 2026 (Sat)
Eligible Entry Times 10:00 / 10:30 / 11:00 / 11:30 / 12:00 / 12:30 / 13:00
1:30 PM and later Free admission *Numbered tickets may be distributed depending on circumstances
Registration Opens October 14, 2026 (Wed) 7:00 PM – *Until tickets are sold out
Registration LivePocket (First-come, first-served basis)

Registration is on a first-come, first-served basis and will close once all tickets are gone. You’ll need to register by 7:00 PM on Wednesday, October 14.

If capacity restrictions are in effect, only one transaction per entry is allowed at the register.

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Sanrio “O-dekake Mokomoko Store” Pom Pom Purin Greeting Event

On Saturday, October 17, Pom Pom Purin will visit the store for a greeting event where you can take a photo with him. Participation requires advance application and is subject to a lottery.

Pom Pom Purin Greeting Event Overview
Event Date October 17, 2026 (Sat)
Event Times Group A: 12:00 PM– / Group B: 2:00 PM– / Group C: 4:00 PM– (3 sessions total)
Capacity

25 groups per session
Location Tokyo Station Ichiban-gai, B1F, Tokyo Character Street, Ichiban Plaza
Application Period October 7, 2026 (Wed) 7:00 PM – October 11 (Sun) 7:00 PM
Winners Announcement

October 14, 2026 (Wed) 3:00 PM or later
Accompanying Guest Up to 1 person may participate

After the two-shot photo session, you may also take photos of Pom Pom Purin alone. You may shake hands, but physical contact such as hugs is not permitted. Photos must be taken with your own camera or smartphone; video recording is not allowed.

The application deadline is October 11 (Sun) at 7:00 PM. The deadline is five days before the first day of the POP-UP STORE.

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Sanrio “O-de-kake Mokomoko Store” Giveaways and Gifts

Sanrio “Outing Moko Moko Store” Promotional Items
Conditions Promotional Item Maximum per transaction
Purchases of 2,500 yen or more Exclusive-design coasters Up to 4 pieces
Purchases of 5,000 yen or more Limited-edition design acrylic diorama stand Up to 2 per transaction
Sanrio Outing Moko Moko Store Promotional Item: Limited-Edition Coaster ©2026 SANRIO CO., LTD.
 Sanrio Outing Moko Moko Store Novelty Limited-Edition Acrylic Diorama Stand ©2026 SANRIO CO., LTD.

Promotional items are distributed at random, so you cannot choose the design. This offer ends when supplies run out. If entry restrictions are in place, only one transaction per entry is allowed, so there is a limit to the number of items you can receive per visit.

Original Postcard for Completing a Survey

If you purchase a product and complete the survey, you’ll receive an original postcard featuring a design exclusive to the POP-UP STORE. Simply scan the QR code located at the register and show the survey screen to a staff member.

Sanrio Outing Moko Moko Store Survey Reward: Original Postcard & copy;2026 SANRIO CO., LTD.

Distribution will end once the allotted number of postcards has been reached.

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Sanrio “O-dekake Mokomoko Store” Merchandise

25 items featuring original designs are now available. All prices include tax.

Sanrio “Outing Moko Moko Store” Merchandise List
Product Name Type Price (Tax Included) Size
Clear File *Limited Edition 1 Design 440 yen –
Blanket *Limited Edition, Online Exclusive 1 design available 4,180 yen

–
Acrylic Keychain (L) *Online Store Exclusive 1 design available 935 yen –
Face Mascot Keychain (Flocky) *Limited Edition 1 design total 1,078 yen each Approx. 33×35 mm
Mascot Keychain 10 designs total 880 yen each Approx. 31 × 21 mm
Stickers 10 designs total 330 yen each Approx. 56×47 mm
Clear Candy Stickers 2 designs total 550 yen each Approx. 200 × 90 mm
Ballpoint pen

10 designs total 748 yen each Approx. 135 × 14 mm
Stamp-Style Acrylic Keychain *Blindfold Design 5 designs total 770 yen each Approx. 50 × 38 mm
Out-and-About Acrylic Keychain *Blind-box design 5 designs total 550 yen each

Approx. 55 × 40 mm
Coin Purse 10 designs total 1,848 yen each

Approx. 78 × 93 mm
Ball Chain Charms 10 designs total 2,750 yen each Approx. 110 × 85 mm
Plush Toys 10 designs total 4,180 yen each Approx. 185 × 145 mm
Fluffy Pin Badges * Blind-box design 6 designs total 660 yen each Approx. 58 mm in diameter
Multi-purpose pouch 4 designs total 2, 178 yen Approx. 110 × 80 mm
Box Pouch 4 designs total 2,948 yen each Approx. 190 × 80 mm
Mini Tote 4 designs total 3,278 yen each Approx. 295 × 200 mm
Pass Case with Retractable Lanyard 4 designs total 2,948 yen each Approx. 106 × 74 mm
Plush Toy Tray (S) 5 designs total 2,178 yen each

Approx. 110×80 mm
Plush Toy Tray (M) 5 designs total

2,948 yen each Approx. 220 × 80 mm
Flat Pouch 6 designs total 2,178 yen each

Approx. 130 × 90 mm
Sweater-Style Drawstring Pouch 6 designs total 3,278 yen each Approx. 135 × 130 mm
Keyring Charms 10 designs total

1,980 yen each Approx. 80 × 70 mm
Face Pouch 6 designs total 3, 278 yen Approx. 154 × 118 mm
Face Cushion 4 designs total 5,478 yen each Approx. 327 × 274 mm

The blanket and acrylic keychain (L) will not be available in-store at the Tokyo Station venue. They are sold exclusively at the Tokyo Character Street Online Plaza. Since you cannot pick them up and buy them at the venue, you’ll need to use the e-commerce site if you’re looking for these two items.

The fluffy pin badges, stamp-style acrylic keychains, and “Out and About” acrylic keychains come in opaque packaging bags that hide the contents.

Clear File

Sanrio Odekake Mokomoko Store Clear File ©2026 SANRIO CO., LTD.

Blanket

Sanrio Out and About Fluffy Store Blanket ©2026 SANRIO CO., LTD.

Acrylic Keychain (L)

Sanrio Outing Moko Moko Store Acrylic Keychain L ©2026 SANRIO CO., LTD.

Face Mascot Keychains (Flocky)/10 Designs Total

1,078 yen each (tax included); size is approximately 33 × 35 mm. These face-shaped keychains feature a flocked finish on the surface and come with a rubber strap bearing the SANRIO logo. The 10 designs include Hello Kitty, Kuromi, My Melody, Hangyodon, Marron Cream, Pocchacco, Pom Pom Purin, Cinnamoroll, Usahana, and Choco Cat.

Sanrio Out and About Fluffy Store Face Mascot Keychains (Flocky) - 10 Designs Total ©2026 SANRIO CO., LTD.

Mascot Keychains / 10 Designs Total

The mascot keychains are made of rubber and feature the character’s full body. available in 10 designs for 880 yen each (tax included), and measure approximately 31 × 21 mm. They come with the same strap featuring the SANRIO logo as the Face Mascot Keychains.

©2026 SANRIO CO., LTD.

Stickers / 10 Designs Total

There are 10 sticker designs in total, each priced at 330 yen (tax included), and each measures approximately 56 × 47 mm.

Sanrio Out and About Moko Moko Store Stickers—10 Designs Total ©2026 SANRIO CO., LTD.

Clear Candy Stickers / 2 Designs Total

The Clear Candy Stickers come in two designs: “Out-and-About Outfits” and “Stamp-Style,” each priced at 550 yen (tax included) and measuring approximately 200 × 90 mm. Each sticker features multiple characters and accessories.

Sanrio Out and About Moko Moko Store Clear Candy Stickers (2 Designs Total) ©2026 SANRIO CO., LTD.

Ballpoint Pens / 10 Designs Total

The ballpoint pens come in 10 designs, each priced at 748 yen (tax included), and measure approximately 135 × 14 mm. They come with a bag-shaped charm.

Sanrio Out and About Moko Moko Store Ballpoint Pens (10 Designs Total) ©2026 SANRIO CO., LTD.

Stamp-Style Acrylic Keychains / 5 Designs Total

The stamp-style acrylic keychains come in 5 designs, each priced at 770 yen (tax included), and measure approximately 50 × 38 mm. The 5 designs feature Kuromi, My Melody, Hangyodon, Pompompurin, Usahana. Each features a stamp design with a letter charm attached.

Sanrio Odekake Mokomoko Store Stamp-Style Acrylic Keychains (5 Designs Total) ©2026 SANRIO CO., LTD.

Outing Coda Acrylic Keychains / 5 Designs Total

The “Out and About” Acrylic Keychains come in 5 designs, each priced at 770 yen (tax included), and measure approximately 55 × 40 mm. The five designs—Hello Kitty, Pocchacco, Cinnamoroll, Marron Cream, and Choco Cat—feature designs modeled after the store’s exterior.

Sanrio Out and About Moko Moko Store Out and About Code Acrylic Keychains—5 Designs Total ©2026 SANRIO CO., LTD.

Coin Purses / 10 Designs Total

The coin pouches are face-shaped and made of fluffy fabric. There are 10 designs in total, each priced at 1,848 yen (tax included), and they measure approximately 78 × 93 mm. They come with a heart-shaped carabiner.

Sanrio Out and About Fluffy Store Coin Purse (10 Designs Total) ©2026 SANRIO CO., LTD.

Ball Chain Charms / 10 Designs Total

 Sanrio Out and About Fluffy Store Ball Chain Charms (10 Designs Total) ©2026 SANRIO CO., LTD.

Plush Toys / 10 Designs Total

The plush toys come in 10 designs, priced at 4,180 yen each (tax included), and measure approximately 185 × 145 mm. The ball chain charms are 3D versions of the same “out-and-about” outfits, available in 10 designs at 2,750 yen each (tax included), and measure approximately 110 × 85 mm. The keyring charms come in 10 designs, priced at 1,980 yen each (tax included), and measure approximately 80 × 70 mm. The fluffy pin badges come in 6 designs, priced at 660 yen each (tax included), and measure approximately 58 mm in diameter.

Sanrio Outing Moko-Moko Store Plush Toys—10 Designs ©2026 SANRIO CO., LTD.

Fluffy Pin Badges / 6 Designs Total

Sanrio Odekake Mokomoko Store: Mokomoko Pin Badges (6 Designs Total) ©2026 SANRIO CO., LTD.

Multi-Pouch / 4 Designs Total

The multi-pouch, box pouch, mini tote, and pass case with a retractable cord are all made of corduroy fabric and come in all 4 designs: Hello Kitty, Kuromi, Marron Cream, and Pompompurin.

Sanrio Out & About Fluffy Store Multi-Pouch (4 Designs) ©2026 SANRIO CO., LTD.
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BOX Pouch / 4 Designs Total

Sanrio Out & About Moko Moko Store BOX Pouch (4 Designs) ©2026 SANRIO CO., LTD.

Mini Tote / 4 Designs Total

Sanrio Odekake Mokomoko Store Mini Tote (4 Designs) ©2026 SANRIO CO., LTD.

Pass Case with Reel / 4 Designs Total

Sanrio Out & About Moko Moko Store Pass Case with Reel—4 Designs Available ©2026 SANRIO CO., LTD.

Plush Toy Tray (S) / 5 Designs Total

The (S) size of the plush toy tray measures approximately 110 × 80 mm and costs 2,178 yen (tax included) each, while the (M) size measures approximately 220 × 80 mm and costs 2,948 yen (tax included). Both sizes are available in all 5 designs: Hello Kitty, Kuromi, My Melody, Pompompurin, and Cinnamoroll.

Sanrio Out and About Fluffy Store Plush Toy Tray S (5 Designs Total) ©2026 SANRIO CO., LTD.

Plush Toy Tray M / 5 Designs Total

Sanrio Odekake Mokomoko Store Plush Toy Tray M (5 Designs Total) ©2026 SANRIO CO., LTD.

Flat Pouches / 6 Designs Total
The flat pouches are made of knitted fabric and come in 6 designs; the sweater-style drawstring pouches are shaped like sweaters and come in 6 designs. The face pouches are shaped like the characters’ faces and come in 6 designs.

Sanrio Odekake Mokomoko Store Flat Pouches (6 Designs) ©2026 SANRIO CO., LTD.

Sweater-Style Drawstring Pouch / 6 Designs Total

Sanrio Out & About Fluffy Store Sweater-Style Drawstring Pouch (6 Designs Total) ©2026 SANRIO CO., LTD.

Keyring Charms / 10 Designs Total

Sanrio Out and About Fluffy Store Keyring Mascots—10 Designs Total ©2026 SANRIO CO., LTD.

Face Pouches / 6 Designs Total

Sanrio Out & About Moko Moko Store Face Pouch (6 Designs Total) ©2026 SANRIO CO., LTD.

Face Cushion / 4 Designs Total

The face cushions measure approximately 327 × 274 mm and come in four designs: Hello Kitty, Kuromi, My Melody, and Cinnamoroll. Each costs 5,478 yen (tax included), making them the most expensive items in this lineup.

Sanrio Outing Moko Moko Store Face Cushions: All 4 Designs ©2026 SANRIO CO., LTD.

*Product availability is subject to change or cancellation without notice. We do not offer pre-orders, hold requests, or shipping services. Returns or exchanges are not accepted except for defective items.

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Sanrio Characters POP-UP STORE to be held at Tokyo Station from October 16 through October 29

Sanrio 'Fluffy Outing Style' Pop-Up Store Visual ©2026 SANRIO CO., LTD.
Sanrio “Let’s Go Out, Moko Moko” Store Event Overview
Event Name Sanrio Characters POP-UP STORE: Out-and-About Fluffy Style
Tokyo Venue Tokyo Station Ichiban-gai B1F Tokyo Character Street Ichiban Plaza / October 16 (Fri) – 29 (Thu), 2026
Hours 10:00 a.m.–8:30 p.m. * On the final day, the 29th, until 6:00 PM
Online Sales Tokyo Character Street Online Plaza / October 16, 2026 (Fri) 10:00 – October 29 (Thu) 23:59
Advance Entry Reservations Until 1:00 PM on Friday, October 16 and Saturday, October 17 *Registration begins Wednesday, October 14 (Wed) at 7:00 PM; first-come, first-served basis
Meet-and-Greet Pom Pom Purin / October 17 (Sat) 12:00 PM, 2:00 PM, 4:00 PM (25 groups per session) *Applications accepted until 7:00 PM on October 11 (Sun)
Gifts Coaster with purchases of 2,500 yen or more / Acrylic diorama stand with purchases of 5,000 yen or more *Random selection; available while supplies last
Survey Bonus Receive an original postcard featuring a design exclusive to the POP-UP STORE when you make a purchase and complete the survey
Upcoming Events Scheduled to be held in Aichi, Osaka, and Kanagawa as well *Details to be announced
Planning & Operation K Company, Inc. / API Co., Ltd.
Official Website K Company Official Website
Official X Sanrio POP-UP STORE (@sanrio_popup)

The Sanrio Characters POP-UP STORE, “Fluffy Outing Style,” will be held at Tokyo Station Ichiban-gai from Friday, October 16, 2026, through Thursday, October 29, 2026. Since the blankets and large acrylic keychains will not be available at the physical store, you’ll need to shop at the Online Plaza if you’re looking for these two items.

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Sanrio “Fluffy Outing” Store FAQs

When is the event, and where is it being held?

The Tokyo venue is Tokyo Character Street Ichiban Plaza on the B1F of Tokyo Station Ichiban-gai, running from Friday, October 16, 2026, to Thursday, October 29, 2026. Hours are from 10:00 a.m. to 8:30 p.m., except on the final day, October 29, when the store closes at 6:00 p.m.

Is a reservation required?

Advance reservations via LivePocket are required for entry between 10:00 a.m. and 1:00 p.m. on Friday, October 16, and Saturday, October 17. Registration opens on Wednesday, October 14, at 7:00 PM on a first-come, first-served basis and will close once all slots are filled. Admission is free after 1:30 PM each day, but numbered tickets may be distributed depending on the situation.

How can I participate in the Pompompurin greeting event?
Applications must be submitted between 7:00 PM on Wednesday, October 7, 2026, and 7:00 PM on Sunday, October 11. Winners will be announced on or after 3:00 PM on Wednesday, October 14, and the event will take place on Saturday, October 17 (Sat) at 12:00 PM, 2:00 PM, and 4:00 PM—25 groups will be selected for each session. Each winner may bring one guest.

How do I get the promotional items?

With a purchase of 2,500 yen or more, you’ll receive a limited-edition coaster; with a purchase of 5,000 yen or more, you’ll receive a limited-edition acrylic diorama stand. Since these are distributed at random, you cannot choose the design. You are limited to a maximum of 4 coasters and 2 acrylic diorama stands per transaction.

Can I buy these online?

Yes, you can. They will be available for purchase at the Tokyo Character Street Online Plaza from 10:00 a.m. on Friday, October 16, 2026 (Fri) at 10:00 a.m. through October 29 (Thu) at 11:59 p.m. The blanket and acrylic keychain (L) are available exclusively through this e-commerce site at the Tokyo Station venue.

Will the event be held outside of Tokyo?

Events are also scheduled in Aichi, Osaka, and Kanagawa. Venues and dates have not yet been announced.

Are there any purchase limits on merchandise?

If entry restrictions are in place, you may make only one purchase per entry at the register. There are no announced limits on the number of items you can purchase per product.

Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.

©2026 SANRIO CO., LTD.

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