The “Rilakkuma” anime is making its debut in the Enimai Kuji series, and the “Enimai Kuji Rilakkuma” set has been confirmed for release!
Starting October 9, 2026, the series will go on sale sequentially at Lawson stores, bookstores, hobby shops, and other locations nationwide. The lineup includes plush toys of Rilakkuma characters wearing outfits from the anime, as well as merchandise featuring scenes from the show!
・Sales will begin sequentially starting October 9, 2026, at Lawson stores, bookstores, hobby shops, and other locations nationwide
・Price: 800 yen per play (tax included)
・There are 8 prize tiers in total: Prizes A through G and the Last Prize; Prizes A through C and the Last Prize are plush toys recreating the characters’ anime costumes
・An “Enimai Chance” prize, where you can win a BIG plush toy via a random draw, and a “Follow & Repost” campaign are also being held
Rilakkuma “Enimai Lottery” Prize Lineup
The world of the “Rilakkuma” anime, currently airing every Saturday at 9:25 AM on TBS, comes to life as lottery prizes!
In addition to the familiar friends, new characters like Awa-wa Neko and Yobee are also featured in the merchandise.
Prize A: Plush Toys (Rilakkuma & Yellow Bird)
A plush set featuring Rilakkuma as Momotaro and Kiiroitori fully transformed into his faithful dog companion!
*1 design available / Size: Rilakkuma approx. H300mm, Yellow Bird approx. H100mm
Prize B: Plush Toy (Korilakkuma)
Featuring a large red hood and lace trim, this plush recreates Korilakkuma’s Little Red Riding Hood look from the anime!
*1 design available / Size: Approx. H250mm
Prize C Plush Toy (Chairoiko Bear)
This plush features Chairoiko-guma dressed as a traveler from the anime, complete with a stately straw hat.
*1 design available / Size: Approx. H250mm
Prize D: Blanket
The lineup features two designs: one with a star pattern showing Rilakkuma characters sitting side by side, and another featuring a scene from the first episode of the anime!
*2 designs available / Size: Approx. W900 × H600 mm
Prize E: Drawstring Pouch
Four different drawstring pouches featuring scenes of Rilakkuma, Korilakkuma, Awa-wa-neko, and Yobino in action are now available!
*4 varieties total / Size: Approx. W150 × H200 mm
Prize F: Foil-Stamped Acrylic Keychain
These acrylic keychains feature Rilakkuma characters from various scenes in the anime, combined with star-shaped charms.
*8 varieties total / Size: Approx. W70 × H50 mm
G Prize: Pin Set
A set of two: a square pin featuring a scene from the series and a star-shaped pin with a close-up of Rilakkuma’s face!
*8 varieties total / Size: Square pin badge approx. W70 × H45 mm or smaller; Star-shaped pin badge approx. W55 × H55 mm or smaller
Last Prize: BIG Plush Toy (Rilakkuma)
The Last Prize, awarded when you draw the final ticket, features a 40-cm Rilakkuma dressed in Sinbad’s costume!
*1 design available / Size: Approx. H400mm
Rilakkuma “Anymy Lottery” Campaign
We’re holding the “Any-My Chance” prize draw—open to lottery ticket purchasers—and a “Follow & Repost” campaign to celebrate the launch!
“Rilakkuma” Any-My Chance Prize
Enter the campaign number printed on your lottery ticket to enter for a chance to win the same BIG plush toy as the Grand Prize.
| Prize | Grand Prize: “BIG Plush Toy (Rilakkuma)” |
|---|---|
| Number of Winners | 10 winners selected by lottery |
| How to Enter | Enter by entering the campaign number printed on your raffle ticket *Enimai membership registration is required to enter. |
| Entry Period | From the start of sales through Sunday, November 8, 2026, at 11:59 PM |
Lottery Launch Commemorative Follow & Repost Campaign
A commemorative giveaway to celebrate the launch—enter by following the official Enimai X account and reposting the designated post!
| Prizes | Complete Set of Prizes A–G (excluding the Last Prize) |
|---|---|
| Number of Winners | 5 winners selected by random drawing |
| How to Enter | ① Follow AnyMyPlay’s official X account (@anymyplay) ② Repost the eligible post *For details, please see the eligible post scheduled for Friday, October 9, 2026, at 10:00 AM. |
| Entry Period | Friday, October 9, 2026 – Thursday, October 15, 2026 |
Rilakkuma “Enimai Lottery” Goes on Sale Starting October 9!
| Official Website | Rilakkuma “Enimai Lottery” |
|---|---|
| Where to Buy | Lawson stores, bookstores, hobby shops, and other lottery retailers nationwide *Participating stores are listed at Find Participating Stores. *Please note that some stores may not carry this item. |
| Release Date | Available starting Friday, October 9, 2026 *Release dates and times may vary by store. *The promotion will end once prizes run out. |
| Price | Manufacturer’s Suggested Retail Price: 800 yen (tax included) per play |
| Prize Lineup | [Prize A] Plush Toy (Rilakkuma & Yellow Bird) 1 design total [Prize A] Plush Toy (Korilakkuma) 1 design total [Prize C] Plush Toy (Chairoikoguma) – 1 design total [Prize D] Blankets – 2 designs total [Prize E] Drawstring Bags – 4 designs total [Prize F] Foil-Stamped Acrylic Keychains – 8 designs total [Prize G] Pin Badge Sets – 8 designs total [Grand Prize] BIG Plush Toy (Rilakkuma) 1 design |
| Campaign | “Rilakkuma” Any-Time Chance Prize / Lottery Launch Commemorative Follow & Repost Campaign |
| Inquiries | Legs Co., Ltd. TEL: 0120-777-462 Hours: Weekdays 10:00 AM–5:00 PM (excluding Saturdays, Sundays, holidays, and the year-end/New Year period) *Please refrain from contacting individual stores. |
| Official X | AnyMy Official X (@anymyplay) |
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Rilakkuma “Enimai Lottery” FAQs
Rilakkuma When does the “Enimai Lottery” go on sale, and how much does it cost?
It will go on sale sequentially starting Friday, October 9, 2026. The manufacturer’s suggested retail price is 800 yen per play (tax included). Release dates and times may vary by store.
Where can I buy it?
It will be sold at Lawson stores, bookstores, hobby shops, and other retailers that carry the lottery nationwide. You can check participating locations under “Find Retailers” on the Enimai Lottery official website.
How many types of prizes are there?
There are a total of 8 prize tiers: Prizes A through G and the Last Prize. Prizes A through C and the Last Prize are plush toys recreating the characters’ anime costumes; Prize D is a blanket (2 designs total); Prize E is a drawstring pouch (4 designs total); Prize F is a foil-stamped acrylic keychain (8 designs total); and Prize G is a pin badge set (8 designs total).
Are there any campaigns?
We are holding the “Anymai Chance” prize campaign—where you can enter using the campaign number on your lottery ticket for a chance to win a BIG plushie (10 winners selected by lottery)—and the “Follow & Repost” campaign on the official Anymai X account, where 5 winners will be selected by lottery to receive a complete set of Prizes A through G.
Please check the official website.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
©2026 SAN-X / Team Rilakkuma
