CATEGORY Rilakkuma

Fashion

Rilakkuma × Avail Die-Cut Cushions and More Go on Sale Starting October 17!

“Rilakkuma” merchandise featuring designs exclusive to Avail will go on sale nationwide at Avail stores starting October 17, 2026, and at the Avail Online Store starting at 12:00 PM on the same day. The lineup includes 19 items, such as die-cut cushions and mini cushions featuring Rilakkuma characters wearing ribbons, as well as keychain charms, wall pockets, insulated bags, towels, and socks.

News

The Rilakkuma × Kushiya Monogatari Collaboration Flagship Store Opens on October 16!

A collaboration campaign between “Rilakkuma” and Kushiya Monogatari will take place at Kushiya Monogatari locations nationwide starting October 16, 2026. Five stores across the country will feature limited-edition collaboration flagship stores, and at all locations, customers who order from the collaboration drink bar will receive a limited-edition illustrated sticker!

Collaboration Café

Rilakkuma × At Home Cafe: 5th Anniversary as Tourism Ambassadors—Starting October 1!

To commemorate the 5th anniversary of Rilakkuma’s appointment as a tourism ambassador for the Chiyoda City Tourism Association, Attohome Café is participating in the “Take It Easy: Café Hopping Campaign.” From October 1 to 31, 2026, the AKIBA Cultures ZONE Store L will offer a limited-time menu item “Chiyoda Ward Stroll Sweets Plate & Sakura Latte” (2,970 yen) will be available at the AKIBA Cultures ZONE Store L from October 1 to 31, 2026. Customers who order this menu item will receive a “Collectible Card” featuring an AR photo frame exclusive to Chiyoda Ward, and those who book in advance will also receive a placemat.

Fashion

Rilakkuma × Avail Key Cases and Tote Bags Go on Sale October 3!

Merchandise featuring San-X’s popular character “Rilakkuma” will go on sale at Avail starting October 3, 2026, and will also be available in the online store starting at 12:00 p.m. on the same day. The lineup features five items, including a key case, a pass case with a retractable strap, a shopping bag, a mini foldable tote bag, and a drawstring pouch, all featuring Korilakkuma designs. Prices start at 770 yen (tax included).

Lottery / Prizes / Gacha

Rilakkuma × Enimai Lottery: Plush Toys and More to Go on Sale Starting October 9!

The “Enimai Kuji Rilakkuma” lottery, based on the “Rilakkuma” anime, will go on sale starting October 9, 2026, at Lawson stores, bookstores, hobby shops, and other locations. The lineup features plush toys and scene-based merchandise that recreate the anime’s costumes, including Rilakkuma and Kiiroitori dressed as Momotaro!

Merchandise

Rilakkuma × Haikyu!! Card-Shaped Soft Cookies on Sale Starting in January!

“Card Soft Cookies,” a collaboration food toy featuring the anime series “Rilakkuma” and “Haikyū!!,” will go on sale at retail stores nationwide starting in January 2027. The set includes a total of 24 varieties of clear cards and metallic plastic cards featuring Rilakkuma and friends alongside characters like Shōyō Hinata and Tobio Kageyama!

Pop-up Store

Rilakkuma × Haikyu!! Store Opens in 5 Cities Nationwide Starting November 20!

A pop-up store for the special collaboration between the anime series “Rilakkuma” and “Haikyu!!”—titled “Rilakkuma × Haikyu!!”—will tour Base Yard Tokyo locations in five cities across Japan—Tokyo, Osaka, Sapporo, Kyoto, and Hiroshima—starting November 20, 2026! The first lineup of 13 items—including acrylic stands, random-design mats, and pin badges—has been unveiled, along with a collaboration lottery set for release on January 23, 2027, and card-shaped soft cookies scheduled for release in January 2027!

Collaboration Café

Rilakkuma and Marufuku Coffee Shop: Nationwide Collaboration Event Starts October 1!

The “Marufuku Coffee Shop × Rilakkuma Collaboration Fair” will be held at 13 locations nationwide from October 1 through October 31, 2026. Collaboration sweets featuring the shop’s famous hotcakes and Korilakkuma-themed hayashi rice will be available, and starting October 16, keychain plush toys dressed in Marufuku Coffee Shop uniforms will go on sale.

Lottery / Prizes / Gacha

Korilakkuma’s “Little Devil” Mood Mascot Charm Coming in January 2027!

From Rilakkuma’s “Korilakkuma’s Little Devil Mood” theme, the capsule toy “Korilakkuma’s Little Devil Mood Mascot Charm with Carabiner” is set to go on sale in January 2027!
The lineup consists of five designs: Rilakkuma, Korilakkuma (Sitting), Korilakkuma (Strawberry), Kiiroi Tori, and Chairoi Koguma, each measuring approximately 40 mm. These are mascot charms that come with a carabiner for attaching to bags and other items.

News

Rilakkuma × Maison de FLEUR Collection Vol. 7: On Sale September 26!

The seventh collaboration between “Rilakkuma” and the lifestyle brand “Maison de FLEUR” will go on sale starting September 26, 2026, at Maison de FLEUR stores nationwide and on the official online store, among other locations. This special collaboration commemorates the 10th anniversary of Chairoiko-guma and features a lineup of 11 items—including bags, pouches, and plush toys—starring Korilakkuma and Chairoiko-guma dressed in houndstooth-patterned outfits.

Fashion

Rilakkuma × Shimamura: Merchandise Goes on Sale Nationwide Starting September 16!

Items featuring San-X’s popular character “Rilakkuma” will go on sale at Shimamura stores nationwide starting September 16, 2026. The wide range of products includes fabric items such as towels and mattress pads, as well as bags, pouches, passport holders, and car accessories. Sales will also begin at Shimamura Park (the online store) at 3:00 PM on the same day.

Pop-up Store

San-X Universe POP-UP SHOP in Shibuya Opens September 17!

The “San-X Universe POP-UP SHOP” will be held from Thursday, September 17, 2026, through Wednesday, October 7, 2026, at “Chara-Colle” on the 3rd floor of Shibuya Sakura Stage (SHIBUYA Side)!
The shop will feature San-X Universe merchandise, with a focus on the heart-themed series. Customers who spend 1,100 yen or more (tax included) on San-X products will receive one of six “Collectible Cards” as a special gift.

Fashion

Rilakkuma × Avail: A total of 25 merchandise items will be available starting September 5!

Collaboration items featuring San-X’s popular character “Rilakkuma” and the Shimamura Group’s casual brand “Avail” will go on sale at Avail stores nationwide starting September 5, 2026. The lineup includes a total of 25 items, such as a pass case with a retractable cord, insulated bags, and loungewear, and they will be available at the online store starting at 12:00 p.m. on the same day.