Fujiya’s popular event, “FUJIYA Smile Switch Festa 2026,” will make its debut as “Peko Fest in Abeno Harukas” at the Kintetsu Main Store in Abeno Harukas, Osaka!
Held from October 7 to October 20, 2026, in the event space on the 2nd floor of the Tower Building, the event will feature the sale of collaboration products with Sanrio characters—making their Kansai debut—as well as a “fill-your-bag” promotion for Fujiya sweets!
・October 7–20, 2026, at the event space on the 2nd floor of the Tower Wing at the Abeno Harukas Kintetsu Main Store
・Merchandise making its Kansai debut, including collaboration items with Sanrio characters, will be on sale
・“All-You-Can-Pack” candy event (1,100 yen, tax included) and the participatory “Smile Switch Post” initiative will be held
・Receive an original shopping bag with purchases of 2,500 yen (tax included) or more; shop at both venues to receive a non-sellable gift
Details on Fujiya’s “Peko Fest in Abeno Harukas”
The “FUJIYA Smile Switch Festa,” which began at Ginza Mitsukoshi in January 2021, will be held in Osaka following its September 2026 event in Ikebukuro, Tokyo!
The event will feature merchandise from the new character series “Peko-chan, Poko-chan, and Their Fun Friends,” as well as special editions of the long-running “Look” chocolate line.
©FUJIYAMerchandise featuring “Peko-chan, Poko-chan, and Their Fun Friends” and “Look”
The lineup includes two types of cans inspired by “Look” packaging, as well as clear pouches and tote bags featuring “Peko-chan, Poko-chan, and Their Fun Friends”!
Look (À la Mode) Can
Premium Look Can (Fresh Caramel)
Trading Embossed Clear Pouch
Tote Bag| Look (À la Mode) Can | 880 yen (tax included) Contains 2 Look candies each of banana, raspberry, strawberry, and pineapple flavors. Includes 1 original sticker (1 of 6 random designs) |
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| Premium Look Can (Fresh Caramel) | 880 yen (tax included) Contains 4 pieces of fresh caramel-flavored Look |
| Peko-chan, Poko-chan, and Their Fun Friends: Embossed Trading Clear Pouches (8 varieties total) | 880 yen (tax included) 8 designs total, distributed randomly *Limit 8 items per person |
| Peko-chan, Poko-chan, and Their Fun Friends Tote Bag (8 varieties total) | 1,100 yen (tax included) Features an illustration of the entire cast on the back. 8 varieties total, selected at random *Limit 8 per person |
Collaboration Products with Sanrio Characters
Six types of merchandise created through a collaboration between Fujiya’s long-running brands “Look” and “Milky” and Sanrio Characters are making their Kansai debut!
Sarasa Ballpoint Pen with Charm
Drawstring Pouch
Multi-Pass Holder
Twin Key Charm
Trading Aurora Clear Stickers
Milky Can (Sanrio Design)| Sarasa Ballpoint Pen with Charm: LOOK A La Mode × Sanrio Characters (7 varieties total) | 935 yen each (tax included) Comes with a mini charm * Limit of 7 items per person |
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| Drawstring Pouch LOOK A La Mode × Sanrio Characters (7 varieties total) | 880 yen each (tax included) *Limit of 7 items per customer |
| Milky × Sanrio Characters Multi-Pass Holder (5 varieties total) | 1,078 yen each (tax included) *Limit of 5 items per person |
| Milky × Sanrio Characters Twin Key Charms (5 varieties total) | 715 yen each (tax included) *Limit 5 items per customer |
| Trading Aurora Clear Stickers (10 varieties total) | 495 yen (tax included) “Milky × Sanrio Characters” design. All 10 varieties are sold randomly. *Limit of 10 items per person. |
| Milky Can (Sanrio Design) | 880 yen (tax included) Contains 9 Milky candies. Includes 1 sticker (randomly selected from 5 varieties) |
Collaboration product with Kinokuniya and “Sodateru Towel”
In addition to two types of Peko-chan and “Kinokuniya” bags, a mini hand towel from the towel brand “Sodateru Towel” is now available!
The Peko-chan-designed Lotus Color variant is available for pre-release at the Abeno Harukas Kintetsu Main Store.
Kinokuniya Cotton Bag, Navy
Kinokuniya Compact Bag White × Red
Grow-With-You Towel “feel” Petite Hand Towel| Kinokuniya Cotton Bag, Navy | 2,750 yen (tax included) Size: Approx. 220 (H) × 350 (W) mm / Material: Cotton, Polyester * Limit of 5 items per person |
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| Kinokuniya Compact Bag White × Red | 1,760 yen (tax included) Size: Approx. 510 (H) × 440 (W) mm / Material: Nylon *Limit of 5 items per customer |
| Sodateru Towel “feel” Petite Hand Towel (Peko-chan / Milky) | 1,760 yen each (tax included) Colors: Mist / Lotus / Fog Blue *Limit 10 items per person |
Fujiya’s All-You-Can-Pack Candy Corner
This is a hands-on event where you can fill an original-design bag with Fujiya snacks—such as Milky and Country Ma’am—within a time limit.
©FUJIYA| Participation Fee | 1,100 yen (tax included) (per person / 1 bag) |
|---|---|
| Time Limit | 45 seconds per round |
| Examples of Eligible Products | Country Ma’am (Vanilla / Cocoa), 7-Grain Milky, Home Sakutto (Roasted Corn, Roasted Potato), and more *Please check the “List of Available Sweets” posted at the venue for a list of eligible items. |
| Number of Participants | Limited to 50 people per day *Limited to one session per person per day. |
| Important Notes | *If you have any allergies, please be sure to check the “List of Sweets Used” posted at the venue. *If the bag cannot be sealed, you will not be eligible to participate. *You may take home whatever fits in the bag within the allotted time. |
Participatory Event “Smile Switch Post”
Based on the theme “How are you feeling today?”, this event invites you to complete a board by sticking sticky notes with your mood or a message for the day!
©FUJIYAFujiya “Peko Festa in Abeno Harukas” Giveaway Campaign
Depending on the total amount spent at the venue, you can receive an original shopping bag or exclusive, non-commercial merchandise.
Limited-Edition Original Shopping Bag
Receive a “Smile Switch Festa” original-design shopping bag when you spend 2,500 yen (tax included) or more per transaction at the event!
©FUJIYA*Available in limited quantities; offer ends when supplies run out.
*Also available for purchase for 230 yen (tax included).
A shopping tour event visiting the event venue and Pekolicious
During the event period, we’re holding a shopping tour event visiting the “Peko Fest in Abeno Harukas” venue and “Pekolicious (Pekolicious) Kintetsu Abeno Harukas Store”!
For every 1,000 yen (tax included) or more spent at each venue, you’ll receive one stamp; for 2,000 yen (tax included) or more, you’ll receive an additional stamp.
©FUJIYA| Participating Venues | ① “Peko Fest in Abeno Harukas” Venue (Abeno Harukas Kintetsu Main Store, Tower Building, 2nd Floor Event Space) ② Pekolicious Kintetsu Abeno Harukas Store (Abeno Harukas Kintetsu Main Store, Wing Building, B2 Floor) |
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| Prizes | Collect 1 item each at ① and ②: [Not for sale] Fujiya Cake Pukuri Stickers + Original Sticker Book Collect 2 items each at ① and ②: [Not for sale] 6-ring binder (smiley face) |
| Stamp Collection and Redemption Period | Wednesday, October 7, 2026 – Saturday, October 31, 2026 *Stamp collection and prize redemption at the “Peko Fest in Abeno Harukas” venue will be available for a limited time only through Tuesday, October 20. |
| Important Notes | * Prizes will be distributed at both the “Peko Fest in Abeno Harukas” venue and the “Pekolicious Kintetsu Abeno Harukas Store.” *Only during the stamp collection and prize redemption period, you can combine the total amount of multiple purchases made at each venue to receive a stamp. If you wish to combine purchases, please be sure to bring the applicable receipts. *Due to limited quantities, this offer ends when supplies run out. |
Fujiya’s “Peko Fest in Abeno Harukas” Starts October 7!
©FUJIYA| Official Website | Fujiya “Peko Fest at Abeno Harukas” |
|---|---|
| Event Dates | October 7, 2026 (Wed) – October 20 (Tue) *Due to various circumstances, opening hours and events are subject to change or cancellation without prior notice. |
| Hours | 10:00 a.m.–8:00 p.m. *Subject to the operating hours of the Abeno Harukas Kintetsu Main Store |
| Venue | Abeno Harukas Kintetsu Main Store, Tower Building 2nd Floor Event Space |
| Address | 1-1-43 Abenosuji, Abeno Ward, Osaka City, Osaka Prefecture |
| Event Details | Sales of products making their Kansai debut / Smile Switch Corner / Fujiya All-You-Can-Pack Sweets, and more |
| Purchase Bonus | Receive an original shopping bag with any single purchase of 2,500 yen (tax included) or more: Receive an original shopping bag as a gift *Available in limited quantities; offer ends when supplies run out. |
| Directions & Map | View on Google Maps |
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Fujiya “Peko Fest in Abeno Harukas” FAQs
When and where is Fujiya’s “Peko Fest in Abeno Harukas” being held?
It will be held from October 7 to October 20, 2026, at the event space on the 2nd floor of the Tower Building at the Abeno Harukas Kintetsu Main Store. Hours are from 10:00 to 8:00 PM.
Are there any collaboration products with Sanrio characters?
Six types of merchandise will be available: Sarasa ballpoint pens with charms, drawstring pouches, multi-pass holders, twin key charms, trading Aurora clear stickers, and Milky cans (Sanrio design). All of these are making their Kansai debut.
How much is the participation fee for the “all-you-can-pack” candy event?
The participation fee is 1,100 yen (tax included) per person for one bag, with a time limit of 45 seconds per attempt. Participation is limited to 50 people per day, and each person may participate only once per day.
What are the prizes for the shopping tour event?
Collect one stamp at each venue to receive a “Fujiya Cake Puffy Sticker + Original Sticker Book”; collect two stamps at each venue to receive a “6-Hole Binder (Smile Mark).” You’ll receive one stamp for every 1,000 yen (tax included) or more at each venue; an additional stamp is awarded for purchases of 2,000 yen (tax included) or more.
Please check the official website.
*Please note that the information in these articles may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
©FUJIYA © 2026 SANRIO CO., LTD. APPROVAL NO. L671702
