CATEGORY Collaboration events

Collaboration Café

Shirotan Café Stand & Merchandise Shop Opens in Harajuku on October 9!

A limited-time café stand and merchandise shop for the TV anime “Shirotan” will be held at Emo Store in Harajuku from October 9 to October 31, 2026. Limited-edition merchandise featuring newly drawn illustrations with a “kindergarten” theme will be available, along with three original drinks (850 yen each) inspired by Shirotan and friends. Customers will receive a free promotional coaster with each drink purchased.

Pop-up Store

“The Grandmaster of Magic: The Throne” POP-UP STORE at Ikebukuro Loft Opens October 23!

The pop-up store for the epic fantasy radio drama “The Grandmaster of Magic,” titled “Epic Fantasy Radio Drama ‘The Grandmaster of Magic’ POP-UP STORE at Loft,” will be held at Ikebukuro Loft from October 23 to November 8, 2026! New merchandise—including trading pin badges and acrylic diorama stands featuring brand-new illustrations based on the “Throne” concept—will be available for pre-release purchase. Additionally, postcards will be offered as a purchase bonus, and a 75mm glitter pin badge will be included as a bonus with the purchase of a box set!

Lottery / Prizes / Gacha

Angel Beats! Memorial Lottery: Reissue Edition Goes on Sale October 9!

The online lottery for the TV anime “Angel Beats!”, titled “Angel Beats! Memorial Lottery [Reprint Edition],” will go on sale on Eureka! Online Lottery starting at 12:00 on October 9, 2026. Featuring a total of six prize tiers—including the S Prize (portrait pub mirror), A Prize (slim tapestry), and E Prize (57mm pin badge)—each draw costs 715 yen (tax included). A bonus for purchasing a 10-draw set and a repost campaign will also be held.

Fashion

Eight the Thalasso You × Kuromi: Coming to Don Quijote stores on October 12!

The first collaboration between “8 THE THALASSO u,” a serum-based hair care brand inspired by skincare, and Sanrio’s popular character “Kuromi,” will go on sale in limited quantities at Don Quijote stores nationwide starting October 12, 2026! A kit featuring a specially designed serum shampoo and serum hair treatment (475 mL each), both featuring Kuromi in the brand logo, will be available for 3,410 yen (tax included)!

Convenience Store

“Aikatsu!” Encore Card Giveaway at 7-Eleven Starts October 8!

A nationwide campaign featuring the anime “Aikatsu!,” based on the Data Carddass series published by Bandai, and 7-Eleven will run from 10:00 a.m. on October 8, 2026, through October 21. Customers who purchase three eligible snacks at once will receive one set of the original “Aikatsu! Encore Card/Sticker Index” set. The lineup features a total of six card designs, each featuring dresses perfect for the pre-Halloween season, such as “Girly Devil” and “Monster Cat.”

Pop-up Store

Cinnamoroll POP-UP STORE at 15 Loft Locations Starts October 8!

A pop-up store featuring Sanrio’s popular characters “Cinnamoroll” and “Cinnamo Angels”—“Cinnamoroll & Cinnamo Angels POP-UP STORE in Loft”—will open on October 8, 2026, starting at Umeda Loft and Moyuku Sapporo Loft, and will subsequently be held at 15 Loft locations nationwide! The theme is “Ice Cream,” and the lineup features a wide variety of event-exclusive merchandise in various designs, including T-shirts, tote bags, acrylic keychains, and random pin badges.

News

Cinnamon × Farm-Fresh Milk: “We Love Milk” Campaign Starts October 5!

Glico’s “Makiba Shibori” ice cream will host the “With Cinnamoroll! I Love Milk Campaign” from October 5 to December 25, 2026. By submitting your purchase receipt via LINE, you’ll collect stickers and receive digital points of your choice—everyone who participates is guaranteed a reward. For every three stickers collected, 1,000 winners will be selected by lottery to receive a set of Cinnamoroll cup covers, coasters, and spoons. Additionally, limited-edition collaboration smartphone wallpapers and in-game items for “Sanrio Party Land” are also available.

Pop-up Store

“Gentle Waves, A Perfect Day for Couples” Store at Loft Opens October 15!

To commemorate the broadcast of the sequel to the drama “Gentle Waves, A Couple’s Good Day,” the “Drama ‘Gentle Waves, A Couple’s Good Day’ POP-UP STORE at Loft” will kick off on October 15, 2026, at the Shinjuku 3-chome Loft, followed by locations in Umeda, Fukui, Sakae, and Hiroshima! The store will feature acrylic stands of Natsumi and Takimasa, tin magnets available exclusively at Loft, mascots of Risumi and Kumamasa, and items featuring Peko-chan and Poko-chan. Special video messages from Kyoko Yoshine and Kyoiya Honda will be screened, and customers who purchase cast cards will receive special bonuses.

Original Art Exhibition / Exhibition

“Hozuki’s Coolheadedness” 15th Anniversary Original Art Exhibition in Tennozu—Opening February 4, 2027!

An original artwork exhibition commemorating the 15th anniversary of the serialization of the manga *Hozuki’s Coolheadedness* by Natsumi Eguchi The “*Hozuki’s Coolheadedness* 15th Anniversary Original Art Exhibition—Even in Hell, It’s Up to You” will be held from February 4 to February 23, 2027, at WHAT CAFE (Terada Warehouse) in Tennozu, Tokyo. A key visual specially drawn by Ms. Eguchi has been unveiled, and the venue will feature displays of original artwork as well as interactive exhibits where visitors can experience the history of the series.

Pop-up Store

“The Sword Maiden” Pop-Up Event at Tokyo Station Ichiban-gai Starts October 9!

Mini Pop-Up Event for *Blade Maidens: The Light of a Flash Carved in Time* “Blade Maidens: The Flash of Light Engraved ~If You Will It, It Is Done!~” is set to take place from October 9 to October 22, 2026, at Tokyo Character Street One Spot in Tokyo Station Ichiban-gai! Merchandise featuring 26 newly drawn illustrations by Mitsuru Sasaki, the board game “Great Expedition to Subdue the Wild Spirits” with packaging art by Yoshinori Shizuma, and a total of 30 types of clear files will be available, and these items will also be sold simultaneously at the Tokyo Character Street Online Plaza.

News

“My Happy Marriage”: A Collaboration Event with Shrines and Temples Starts October 16!

The “My Happy Marriage (Special Edition)” will be held from Friday, October 16, 2026, through Monday, November 30, 2026, at four shrines: Kamimeguro Hikawa Shrine, Shichisha Shrine, Abe-Oji Shrine, and Nashiki Shrine. Original items for this event—including goshuin stamps with designs unique to each shrine, goshuin albums, and amulets—will be available for purchase, and those who purchase an item will receive a special bookmark. Payment is cash only; there will be no online sales.

Original Art Exhibition / Exhibition

“Moriarty: A Man of Concern for His Country” Exhibition—Tokyo, Osaka, and Fukuoka—Opening Successively Starting December 18!

To commemorate the 10th anniversary of the start of the serialization of *Moriarty the Patriot*, the exhibition “Moriarty the Patriot Exhibition – 10th Anniversary” will be held sequentially in Tokyo, Osaka, and Fukuoka starting December 18, 2026. Trace William’s journey through iconic scenes!

Lottery / Prizes / Gacha

Toy Story: Sid Is Here! All 4 Gacha Varieties Scheduled for Release in January 2027!

Following the “Toy Story” gacha series “Andy’s Here!,” “Toy Story: Sid’s Here!”—featuring figures capturing the moment when Sid’s modified toys return to being “toys”—is scheduled for release in January 2027. The series features a total of four figures, including Babyface and Buzz Lightyear. The Jenny Doll’s head can be swapped out for a Pteranodon head, and each pull costs 500 yen.

Original Art Exhibition / Exhibition

“Moto Hagio Exhibition: Longing for Europe” Opens in Oyamazaki, Kyoto, on December 19!

An exhibition of original artwork by Muto Hagio, titled “Muto Hagio Exhibition: Longing for Europe,” is set to be held at the Asahi Group Oyamazaki Sanso Art Museum in Kyoto. Running from December 19, 2026, to April 11, 2027, the exhibition will feature over 200 original artworks, focusing primarily on works set in Europe, such as *The Family of Po* and *Thomas’s Heart*!

Pop-up Store

On Air! 8th Anniversary Store in Ikebukuro and Umeda Opens October 16!

The “On Air! 8th Anniversary Store,” a limited-time pop-up celebrating the 8th anniversary of “On Air!,” will open on October 16, 2026, at the coly more! Ikebukuro PARCO store and the coly more! Umeda NU Chayamachi Store! A total of 18 items from the 8th Anniversary series—including acrylic stands, pin badges, and “tea set cans”—will be available across the first and second halves of the event. Customers will also receive a bonus card for every 3,000 yen (tax included) spent, as well as a bonus shopping bag for purchases of 9,000 yen (tax included) or more.