The “With Cinnamoroll! I Love Milk Campaign,” featuring Sanrio’s popular character “Cinnamoroll” and Ezaki Glico’s “Makiba Shibori” ice cream, will begin on October 5, 2026.
When you enter the contest using a receipt for a purchase of “Makiba Shibori,” you’ll receive a choice of digital points guaranteed, and you’ll also have a chance to win a Cinnamoroll “I Love Milk” set in a drawing, as well as a limited-edition collaboration smartphone wallpaper.
・The entry period runs from October 5 to December 25, 2026
・Submit your receipt to receive digital points of your choice—everyone who enters gets a reward
・For every 3 stickers collected, 1,000 winners will be selected in a drawing to receive the “Milk Love” set
・Collaboration-exclusive smartphone wallpapers will be released monthly with new designs
Cinnamoroll × Makiba Shibori “Love Milk Campaign” Overview
Ezaki Glico’s “Makiba Shibori” ice cream is hosting a collaboration campaign with Cinnamoroll called “Together with Cinnamoroll! Love Milk Campaign.” By sending receipts for eligible products via LINE, you can collect stickers and receive digital points and Cinnamoroll collaboration rewards.
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| Event Name | Join Cinnamoroll! “I Love Milk” Campaign |
|---|---|
| Entry Period | October 5, 2026, 11:00 AM – December 25, 2026, 11:59 PM |
| Receipt Validity Period | October 5, 2026, 11:00 AM – December 25, 23:59 |
| Eligible Products | Farm-Fresh Milk Farm-Fresh Fresh Caramel Made with Hokkaido-Grown Heavy Cream Farm-Fresh Milk Cocoa Farm-Fresh Milk Coffee with a Rich Raw Milk Flavor Farm-Fresh Home Use Milk (4-pack) Farm-Fresh 8-Piece Assortment |
| Participating Stores | Convenience stores, supermarkets, drugstores, and other retailers nationwide |
| How to Enter | Take a photo of your receipt via LINE to enter |
| Entry Site | Campaign Site |
| Official Website | Special Campaign Site |
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*Receipts from online stores or online grocery services are not eligible.
*A LINE account is required to enter. Open only to residents of Japan.
*Some stores may not participate.
*If receipt analysis takes longer than expected, or if you wish to redeem stickers collected during the entry period, submissions will be accepted until 11:59 PM on January 12, 2027.
How to Enter the Cinnamoroll × Makiba Shibori “Love Milk Campaign” and Digital Points
When you submit a receipt on the campaign website, you’ll receive stickers based on the products you purchased. Use your collected stickers to enter your preferred prize tier, and you’ll receive digital points—choose from Rakuten Points, PayPay Points, d Points, or V Points—guaranteed for every entry.
© ’26 SANRIO CO., LTD. APPR. NO. L671730
| Personal Type | 1 sticker per item |
|---|---|
| Home Use Type | 3 stickers per item |
| 8-Pack Assortment | 8 stickers per item |
| 1-Sticker Plan | 10 points (unlimited uses) |
|---|---|
| 3-Sticker Plan | 40 points (up to 2 times) |
| 6-Sticker Plan | 100 points (up to 1 time) |
*For every sticker used, Ezaki Glico will donate 10 yen to the Central Dairy Council, a general incorporated association.
*The deadline for selecting and loading digital points is February 12, 2027, at 11:59 PM.
*You may enter only once per receipt.
Cinnamoroll × Makiba Shibori “I Love Milk Campaign” Cinnamoroll Collaboration Perks
The Cinnamoroll collaboration perks consist of three items: the “I Love Milk” set (awarded via a random drawing), a smartphone wallpaper available to everyone, and in-game items for “Sanrio Party Land” that will be distributed starting in December.
Cinnamoroll Collaboration “I Love Milk” Set
This is a campaign-exclusive original merchandise set consisting of three items: a cup cover, a coaster, and a spoon. For every three stickers you collect, you’ll automatically receive one entry into the drawing, and 1,000 winners will be selected in a drawing held after the campaign ends.
© ’26 SANRIO CO., LTD. APPR. NO. L671730
*Stickers will not be used even if you earn a chance to enter the drawing.
*Winners are limited to one prize per person. Winners will be announced around mid-January 2027 and notified via LINE only.
Makiba Shibori × Cinnamoroll Limited-Edition Collaboration Smartphone Wallpaper
Send in your receipt to earn a sticker, and you’ll be able to download a limited-edition collaboration smartphone wallpaper (with a calendar). The design changes each month (October, November, and December), and you’ll be directed to the download page the first time you earn a sticker each month.
© ’26 SANRIO CO., LTD. APPR. NO. L671730
*To receive all three months’ worth of wallpapers, you must earn at least one sticker per month.
*The download deadline is December 25, 2026.
“Sanrio Party Land” In-Game Items
Starting in December, when you earn a sticker, you’ll receive a redemption code for an avatar T-shirt that can be used in the game “Sanrio Party Land.” Distribution begins on December 1, 2026, at 11:00 AM, and the redemption deadline is December 25.
© ’26 SANRIO CO., LTD. APPR. NO. L671730
*To receive this item, you must earn at least one sticker on or after December 1 at 11:00 a.m.
*For game details, please visit Sanrio Party Land official website .
Cinnamoroll × Makiba Shibori Lawson-Exclusive Course for the “I Love Milk Campaign”
When you purchase eligible products and “Machi Cafe” items on the same receipt at Lawson, you’ll receive 50 “Eraberu Pay” points. You can choose to receive your Eraberu Pay points as either Ponta Points or d Points.
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*There is no need to collect or redeem stickers; simply submit a receipt that meets the requirements, and you will receive your prize at a later date. You will receive notification within 10 business days of the month following your entry.
*You can receive one prize per receipt.
* You can enter both the Digital Points Plan and the Lawson Exclusive Plan using the same receipt (you must upload the receipt separately for each).
Cinnamoroll × Makiba Shibori “Milk Love Campaign” Frequently Asked Questions
When does the entry period end?
October 5, 2026, at 11:00 AM through December 25, 2026, at 11:59 PM. The receipt validity period is the same.
How do I enter?
Participate via LINE from the campaign website, then take a photo of your receipt for eligible products and submit it. You’ll earn stickers based on the number of items purchased, which can be exchanged for digital points in the course of your choice.
How can I win Cinnamoroll merchandise?
For every 3 stickers you collect, you’ll automatically receive one entry into the “Milk Love” set drawing. A total of 1,000 winners will be selected in a drawing held after the campaign ends. Each person can win only once.
Can I enter with items purchased online?
No. Receipts from e-commerce sites or online grocery stores are not eligible.
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Please check the official website for details.
*Please note that the information in this article may be out of date. We apologize for the inconvenience, but please check the official website for the latest information.
© ’26 SANRIO CO., LTD. APPR. NO. L671730
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