CATEGORY Collaboration events

Pop-up Store

Shaft Ten POP UP at Harajuku ACG_Labo Starts October 30!

A pop-up event for Shaft’s official online shop, “Shaft Ten,” will be held at Harajuku ACG_Labo from October 30 to November 11, 2026! In addition to an exhibition of production materials from *Virgin Punk: Clockwork Girl* and *Puella Magi Madoka Magica the Movie: Walpurgis Night*, as well as original merchandise from the *Monogatari* series and other titles, a signing session with director Yasuomi Umezu will be held on October 31.

Collaboration Café

Kaozero × Meidori-min: Nightmare Café Opens October 16!

To commemorate the first anniversary of the game “Chaos Zero Nightmare,” a collaboration café called “Nightmare Café” with the maid café “Meidori-min” will be held at eight locations nationwide from October 16 to November 15, 2026. Food and drinks inspired by Rossweiss Blaze Bell Daria, a new character from Season 5, will be available. Customers who order a drink will receive a coaster, and those who order a set meal will receive a pin.

News

Sanrio × Etoile et Griotte Merchandise Arrives at Kiddyland on October 9!

The new “my all-time favorites” series from Sanrio Characters × Etoile et Griotte will go on sale at 14 Kiddy Land stores starting October 9, 2026! The collection features a total of 11 items, including acrylic marker charms, heart-shaped pin badges, eco-bags, and thermos bottles. Customers who spend 2,500 yen or more (tax included) will receive a Kiddyland-exclusive “clear card” (6 designs total) as a gift.

Collaboration Café

The “Freiren: The Funeral” TV Anime × ORBcafe Collaboration Cafe Will Return Due to Popular Demand!

Due to its popularity, the TV anime *Freiren: The Funeral* × ORBcafe collaboration café is returning! It will be held simultaneously in Tokyo and Osaka starting Saturday, October 10, 2026. In addition to the return of the “Astronomy Camp” menu items and merchandise, new menu items and promotional items will also be available!

Pop-up Store

POP-UP SHOP for the Drama “You Are in the Summer” Opens in Shibuya on October 28!

A pop-up shop for the drama “You Are in the Summer,” co-starring Tomoya Oku and Kazuto Mokudai, will be held at TOWER SPACE SHIBUYA (2nd floor of Tower Records Shibuya) from October 28 to November 5, 2026! In addition to selling new merchandise and displaying panels featuring stills from the drama, the event will also offer a Tower Records-exclusive cover edition of the official book, “You Are in the Summer: Memorial Book.”

News

M-Mass × Daimaru Matsuzakaya: Second Event to Be Held in Tokyo and Umeda on October 28!

The second collaboration between “The Idolmaster SideM” and Daimaru Matsuzakaya Department Store, titled “THE IDOLM@STER SideM × DAIMARU MATSUZAKAYA VOL.2,” will feature a pop-up shop starting October 28, 2026, at the Daimaru Tokyo Store, and at the Daimaru Umeda Store starting November 18. The event will feature apparel and accessories showcasing newly drawn visuals reminiscent of a magazine photo shoot, a special collaboration with Aki Akane, and a custom charm project. Customers who spend 3,300 yen or more will receive an original clear card.

Pop-up Store

Silent Witch 5th Anniversary Store in Shinjuku Opens October 24!

To commemorate the 5th anniversary of the original publication of *Silent Witch: The Secrets of the Silent Witch*, the “*Silent Witch* 5th Anniversary POP UP SHOP” will be held on the 2nd floor of Shinjuku Marui Annex starting October 24, 2026! The event will feature merchandise featuring an original key visual illustrated by Nan Na Fujimi, as well as displays of the artist’s comments and behind-the-scenes footage from the illustration’s creation, and an original short story written by Matsuri Yuku.

Collaboration Café

Sakamoto Days × Character Dori!! BLANC Starts October 9!

A collaboration between the TV anime “SAKAMOTO DAYS” and the takeout drink stand “Kyara Dori!! BLANC,” titled “FRUIT BOX DRINK STAND,” will be held at the Ikebukuro location from October 9 to November 8, 2026. Drinks (750 yen each) and merchandise featuring chibi illustrations of the 12 characters drawn alongside a box of fruit will be available, and customers will receive a coaster (12 varieties total) with each drink or food item purchased.

Pop-up Store

Symphogear XV POP-UP SHOP at Gamers Opens October 23!

The “Senki Zesshō Symphogear XV POP UP SHOP” will be held starting October 23, 2026, at the Akihabara Gamers Main Store, as well as the Sendai, Nagoya, and Namba branches, and on the Gamers Online Shop! To commemorate the 15th anniversary of the Symphogear series, the event will feature a pre-release sale of new merchandise featuring original illustrations based on the “lace apron” theme, as well as exclusive event bonuses.

Collaboration Café

Kafu × Rice & Circus: Opening at Shibuya PARCO on October 18!

A limited-time restaurant titled “Kafu × Rice & Circus: Unconfirmed Flavors!!,” commemorating the 8th anniversary of virtual singer Kafu’s career, will be held at the Rice & Circus Shibuya PARCO location from October 18 to November 30, 2026. The event will feature a collaboration menu of nine dishes—including game meat, deep-sea fish, and insects—personally devised by Kaho herself, as well as special gifts such as clear cards featuring newly drawn illustrations (9 varieties in total). Reservations are being accepted starting at 12:00 PM on October 4.

Pop-up Store

HANDS × HANGYODON Store Event at All HANDS Locations Starts October 10!

A special collaboration, “HANDS × HANGYODON,” celebrating Sanrio’s popular character “Hangyodon” and HANDS’ 50th anniversary, will take place from October 10 to November 12, 2026, at all HANDS stores and the online store! Hands-exclusive merchandise, such as plush mascots and die-cut drawstring pouches featuring original artwork, will be available. Additionally, customers who spend 2,000 yen or more (including tax) will receive a free sticker, and a Hangyodon photo session (by prior lottery) will be held at the Hands Shinjuku store.

Convenience Store

Sanrio × 7-Eleven Nationwide Small Item Case Giveaway Starts October 8!

A campaign offering original Sanrio character accessory cases will be held at 7-Eleven stores nationwide starting at 10:00 a.m. on October 8, 2026! When you purchase three eligible gummy candies or other candies at once (any combination), you’ll receive one original accessory case from a selection of five designs: Hello Kitty, Pompompurin, Cinnamoroll, Pocchacco, and Kuromi.

Fashion

Pokémon × Avail: Men’s Hoodies and More Go on Sale Starting October 10!

Men’s pullovers and hoodies featuring “Pokémon” designs will go on sale nationwide at Avail stores and the Avail Online Store (starting at 12:00 p.m. on the same day) beginning October 10, 2026. The hoodies, featuring Charizard, Umbreon, Gengar, and Mimikyu on the back, are priced at 3,850 yen (tax included), while the pullovers are priced at 3,300 yen (tax included). There is no limit on the number of items per customer.

Convenience Store

“20th Century Electric Catalog” Lawson Exclusive Merchandise—On Sale October 13!

Lawson original merchandise featuring newly drawn illustrations from the TV anime “20th Century Electric Catalog: Eureka, Eureka,” produced by Kyoto Animation, will go on sale starting October 13, 2026, via @Loppi, HMV, and at Lawson stores. Puzzle-style acrylic keychains featuring Kihachi Sakamoto, Inako Momokawa, and Yosuke Mitsuzoe, as well as A3 tapestries and acrylic stands, will be available, and scene-based photo cards are currently on sale at in-store multi-function copiers.

Pop-up Store

“The Apothecary’s Soliloquy” × REJURAN Store in Harajuku Opens October 14!

As the first installment of the collaboration campaign between the TV anime “The Apothecary’s Musings” and the skincare brand “REJURAN COSMETICS,” a pop-up event will be held at @cosme TOKYO starting October 14, 2026! The event will feature a mystery-solving game on the 2nd floor, as well as six types of limited-edition collaboration products—each with purchase bonuses such as original cards for solving the mystery, and limited-edition pouches, acrylic stands, and headbands.

Fashion

Natsume’s Book of Friends: Nyanko-sensei Bodyguard Zip-Up Hoodie—Pre-sale in December!

From the TV anime “Natsume’s Book of Friends,” Cospa is releasing the “Nyanko-sensei: Bodyguard Zip-Up Hoodie,” featuring a large image of Nyanko-sensei on the back. It will be available for pre-sale at the *Natsume’s Book of Friends* Anime Official Online Store in December 2026, with general sales beginning in mid-January 2027. The price is 8,800 yen (tax included).