CATEGORY Collaboration events

News

“Yuzurenai Negai” Featured as the Insert Song in Episode 1 of *Magic Knight Rayearth*! Streaming Now!

Naomi Tamura’s “Yuzurenai Negai,” which served as the opening theme for the 1994 version of the TV anime *Magic Knight Rayearth*, has been selected as the insert song for Episode 1 of the new series. Along with a comment from Naomi Tamura, the song is now available for digital download for the first time—30 years after its 1994 release!

Pop-up Store

“Hapidanbui AUTUMN TREND HUNT!” is currently being held at Lumine Ikebukuro!

“AUTUMN TREND HUNT! with Hapidanbui,” featuring the unit “Hapidanbui”—formed by six male Sanrio characters—is currently underway at Lumine Ikebukuro through November 11, 2026! Starting October 8, the second set of original stickers and acrylic charms (with a double chance to win) will be distributed; starting October 22, the third set of stickers and acrylic stands will be available; starting October 24, a pop-up shop will open on the B1 floor; and on November 3, there will be a photo session with Pochacco and Tuxedo Sam.

Collaboration Café

“The Eternity You Desire” 25th Anniversary Café in Shinjuku Opens October 10!

A 25th-anniversary collaboration café for “The Eternity You Desire” will be held at NewType Shinjuku from October 10 to November 8, 2026, featuring a total of 7 food items and 10 drinks inspired by meals and characters from the series. We’ll also introduce merchandise featuring newly drawn illustrations of Haruka and Mizuki in their NewType Shinjuku uniforms, as well as coasters available as a bonus with every order and placemats for those who make a reservation.

Pop-up Store

Shirotan × Kanahai Pop-Up in Tokyo and Osaka Starts November 7!

The “Shirotan × Kanahai Small Animals POP-UP SHOP” is set to open at Yurakucho Marui on November 7, 2026, and at Namba Marui on December 4! The first-ever collaboration merchandise—including mascots, die-cut mini cushions, reversible pouches, and T-shirts—will be available. Additionally, limited-edition postcards will be given as a bonus for purchases made at the venue, and character meet-and-greets featuring Shirotan, Piske, and the rabbits will be held.

Pop-up Store

“Millimas ARC-FLAGS POP UP” at Kotobukiya Starts November 6!

From *The Idolmaster Million Live!*, Emi Tokoro, Ayumi Maihama, and Mizuki Makabe—featuring the three members of “Sagittarius”—will be held at Kotobukiya Akihabara from November 6, 2026, and at Kotobukiya Nihonbashi from December 4! A visual showing the three holding flags while seated on a throne has been released, and further details will be announced at a later date.

Convenience Store

Hololive × Lawson: Halloween & Fall Fashion Collaboration Starts October 13!

A “Hololive Production” campaign will begin at 7:00 a.m. on October 13, 2026, at Lawson, featuring Ayame Hyakki, Okayu Nekomata, Pekora Usada, Noel Shirogane, Raden Juu-Futei, and Vivy Kirara will appear in illustrations featuring Halloween costumes and fall outfits. We’ll introduce the clear files and charms available with the purchase of eligible products, as well as acrylic stands and pin badges sold in-store, the “Autumn Enjoyment Set” available for reservation via @Loppi, and the collaboration decorations at the Shibuya Dogenzaka Upper Store.

Pop-up Store

D・N・ANGEL POP-UP SHOP in Shibuya Opens November 6!

A pop-up shop for “D·N·ANGEL,” based on the original work by Yukiru Sugisaki, will open on November 6, 2026, at “AMNIBUS STORE -blue-” on the 5th floor of MAGNET by SHIBUYA109! Newly drawn illustrations based on the “Starry Sky Maid & Starry Sky Butler” concept have been unveiled and will be on display for a limited time through November 22.

Lottery / Prizes / Gacha

Chikawa Coin Cylinder Coming in October—”Sitting” Plush Toy No. 1 Is Also Being Re-released!

The “Chiikawa Coin Cylinder” capsule toy from Parade will go on sale in stages starting in October 2026. The main unit, which can hold 100-yen and 500-yen coins, comes with a small acrylic part. A re-release of the “Chiikawa Sitting Plush Toy No. 1,” which debuted in May 2026, is also scheduled for that same month of October.

Pop-up Store

M-Mass “Knick-Knacks Vol. 2” Event Starts November 13 at 15 Hands Stores Nationwide!

To commemorate Hands’ 50th anniversary, the “The Idolmaster SideM” x Hands collaboration project, “The Idolmaster SideM knick-knacks Vol. 2,” will be held as a pop-up store at 15 Hands locations nationwide starting November 13, 2026! In this second installment, the idols appear in newly drawn illustrations dressed as store clerks from different floors—a departure from the first installment—and attention is also focused on the various ways they style their original aprons.

News

Persona 30th Anniversary × Yappari Steak Event Starts October 21!

To commemorate the 30th anniversary of the “Persona” series, a collaboration with “Yappari Steak” will take place at 44 locations nationwide from October 21 to November 24, 2026. At the four “full collaboration” locations, food and desserts recreating in-game menus, drinks named after past protagonists, and newly illustrated merchandise featuring characters wearing Kariyushi shirts will be available. At the 40 “light collaboration” locations, the “30th Anniversary 3-Item Assortment Plate” will be served.

Pop-up Store

Stardust Telepath POP-UP SHOP in Shinjuku Opens October 31!

A pop-up shop for “Stardust Telepath,” based on the original work by Rasuko Okuma, will be held from October 31 to November 15, 2026, at the Kirara & FUZ Official Store on the 2nd floor of Shinjuku Marui Annex! New merchandise, including large acrylic stands and a collection of pin badges featuring original illustrations by Rasuko Okuma, will be on sale. There will also be a venue-exclusive campaign offering bonus illustration cards (6 varieties total) and a chance to win an autographed color paper.

Lottery / Prizes / Gacha

Chikawa Ichiban Kuji: Let’s Go to the Amusement Park—Set for Release in April 2027!

It has been announced that the new “Ichiban Kuji Chikawa ~Let’s All Go to the Amusement Park~” from the “Chikawa” series will go on sale in stores in April 2027. A visual depicting Chikawa, Hachiware, and Usagi playing at an amusement park has been released. The price is 795 yen per play (tax included), and the prize lineup will be announced at a later date.

Pop-up Store

Yu-Gi-Oh! VRAINS POP-UP SHOP in Ikebukuro Opens October 30!

The “Yu-Gi-Oh! VRAINS POP-UP SHOP” will be held from October 30 to November 11, 2026, at the eeo POP-UP STORE on the 3rd floor of Ikebukuro P’PARCO! Featuring new merchandise based on the “Back-to-Back” theme, including newly drawn illustrations by Yusaku Fujiki, Ai, Takashi Homura, and Kamijo Kamimi, as well as new merchandise featuring the “Potenu Art” mini-characters with their plush-style design. For every 2,200 yen (tax included) spent on new merchandise, customers will receive one random postcard (7 varieties total) as a gift.