A campaign featuring “Hololive Production” and Lawson will take place at Lawson stores nationwide starting October 13, 2026.
Six characters, including Ayame Hyakki, will appear in illustrations featuring Halloween costumes and fall outfits, and the campaign will feature giveaways, in-store merchandise, and stores decorated with collaboration themes.
・Available at Lawson stores nationwide starting at 7:00 AM on October 13, 2026
・Get a clear file with the purchase of 3 snacks, or a charm with the purchase of 1 Yunker
・In-store merchandise, such as acrylic stands, and items available for reservation via @Loppi are also available
・The Shibuya Dogenzaka Upper Store will be decorated for the collaboration
Article Navigation
- View Event Overview
- View Featured Talents and Illustrations
- View Giveaway Merchandise
- View Collaboratively Decorated Stores
- View merchandise available in-store
- View pre-order items
- View Lawson Print
- Watch In-Store Broadcasts
- View the AnyMy Lottery
- < a href="#cc-faq" class="smooth-scroll">View Frequently Asked Questions
Overview of the Hololive “Lawson Campaign”
A “Hololive Production” campaign is being held at Lawson. In addition to merchandise available with the purchase of eligible products, the campaign will feature in-store and pre-order merchandise, Lawson Print, in-store announcements, and more.
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| Event Name | “Hololive Production” Campaign |
|---|---|
| Event Period | October 13, 2026, 7:00 AM – October 26 *Ends when prizes run out |
| Participating Stores | Lawson stores nationwide *Excludes some stores, Natural Lawson, Lawson Store 100, and L-Minimart |
| Featured Talents | Ayame Hyakki / Okayu Nekomata / Pekora Usada / Noel Shirogane / Raden Juukatei / Vivy Kirara |
| Collaboration-Themed Store | Lawson Shibuya Dogenzaka-ue Store |
| Special Website | Lawson Research Institute Campaign Page |
| Official X | @akiko_lawson |
The Lawson campaign in March 2026 featured clear sheets (15 per store) as prizes for purchasing energy drinks. This time, the prizes have changed to charms (12 per store), and a stamp campaign where you can receive original wallpapers has also been . The clear files redeemable with snacks remain at 30 per store, the same as last time.
Hololive “Lawson Campaign” Featured Talents and Illustrations
Six talents are featured this time. The illustrations fall into three categories: “Halloween Costumes,” “Autumn Outing Outfits,” and “Autumn Outfits to Brighten Your Day,” with different illustrations used for each item.
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Halloween Costumes
A full-body illustration featuring black and orange as the main colors. It is used on charms, original wallpapers, crinkly acrylic keychains, in-store acrylic stands, pin badges, photo-style cards, large tapestries, the “Enjoy Autumn” set canvas board, and bromides.
Autumn Outing Outfit
A full-body illustration of her in casual clothes featuring checkered patterns and other designs. It is used on the large towel, acrylic keychains, and in-store items such as acrylic stands, pin badges, and photo-style cards.
Autumn Outfits to Brighten Your Days
This illustration depicts the character spending time amidst autumn foliage and scenery, just like the key visual. It is used on clear files, photo-style cards, and acrylic stand panels.
| Ayame Hyakki | Halloween: Holding a pumpkin bucket Fall Outing: Red dress and checkered scarf Fall Outfit: Turning around outdoors on a full moon night |
|---|---|
| Oka Yu the Nekomata | Halloween: Striped sleeves and socks Fall Outing: Off-the-shoulder knit top and blue plaid skirt Fall Outfit: Lying on a bed of autumn leaves |
| Pekora Usada | Halloween: Orange frilly dress Fall Outing : Knit vest and brown plaid skirt Fall Outfit: Wearing an apron and holding a frying pan |
| Shiragane Noel | Halloween: Wearing a headdress and black dress while holding a plate Fall Outing: Black knit top and brown long skirt Fall Outfit: Holding a plate by the window |
| Ruden of Juu-fu-tei | Halloween: Black long dress and gloves Fall Outing: Beret, glasses, checkered jacket, and shorts Fall Outfit: Wearing a beret |
| Kikirara Vivi | Halloween: Wearing a witch’s hat Fall Outing: White top and brown plaid skirt Fall Outfit: Holding a soccer ball and a plastic bottle |
Original Merchandise Available Through the Hololive “Lawson Campaign”
When you purchase eligible products, you’ll receive a clear file and a charm on a first-come, first-served basis while supplies last. You can choose your favorites from a selection of six designs for both items.
Original Clear Files (6 Designs Total)
These clear files feature illustrations from the “Autumn Outfits That Brighten Your Day” series.
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| How to Get It | Purchase 3 eligible snacks (any combination) to receive 1 clear file |
|---|---|
| Quantity Available | 30 in total across all stores |
| Limit | Up to 1 of each type per person per store visit, up to a total of 6 |
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1 Crunky 225 yen |
|---|---|
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Crunky Slim Pack (10 pieces) 195 yen |
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Crunky Excellent 26 pieces 507 yen |
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Crunchy Big Pouch 72g 321 yen |
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Crunchy & Addictive Crunky Big Pouch 67g 321 yen |
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Crunky Pop Joy 44g 189 yen |
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Crunky Pop Joy Strawberry 32g 189 yen |
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Crunchy Ball Pop Joy Cookie & Cream 37g 189 yen |
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Ghana Pop Joy 37g 189 yen |
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Ghana Matcha Chocolate 45g 244 yen |
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Ghana Slim Pack 40g 195 yen |
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Ghana Milk Excellent 119g 507 yen |
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Almond Chocolate 86g 321 yen |
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Almond Chocolate Crisp 80g 321 yen |
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Macadamia Chocolate (9-piece pack) 321 yen |
 | Koala’s March Chocolate 48g 177 yen |
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Koala’s March Strawberry 46g 177 yen |
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Choco Pie Personal Pack (2-Pack) 210 yen |
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Chococo 17 pieces 314 yen |
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Zero 50g 324 yen |
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Small Plum Gummies 49g 170 yen |
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Koume Mini Pouch: Sweet-and-Sour Plum Flavor, 27g 147 yen |
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Throat Lozenges (11 pieces) 133 yen |
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Fruit Throat Lozenges, 11 pieces 133 yen |
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Honey Quince Throat Lozenges (11 pieces) 133 yen |
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Fusen no Mi Blueberry 35g 159 yen |
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Fusen no Mi Colorful Mix Cola & Soda 35g 159 yen |
*Excludes select stores, Natural Lawson, Lawson Store 100, and L Mini Mart
*Available while supplies last; promotion ends when prizes run out
*Price is Lawson’s standard price (tax included)
*Package shown is an example
Original Charms (6 varieties total)
These bust-up charms feature Halloween costumes, with pumpkin and witch hat motifs and names written in Roman letters.
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| How to Get It | 1 charm per purchase of one eligible energy drink |
|---|---|
| Quantity Available | 12 charms total per store |
| Limit | 1 charm per person per store purchase, up to 1 of each type, for a total of 6 |
 |
Yunker Royal C3 30ml 550 yen |
|---|---|
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Yunker Royal V3 30ml 660 yen |
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Yunker Royal D3 50ml 1,100 yen |
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Yunker Royal F 50ml 1,572 yen |
*Excludes certain stores, Natural Lawson, Lawson Store 100, and L-Minimart
*Offer ends when promotional items run out, on a first-come, first-served basis and while supplies last
*Price is Lawson’s standard price (tax included)
*Packaging shown is an example
*Eligible products are designated quasi-drugs
Original Wallpaper (1 out of 6 designs)
Present your Ponta Card or d Point Card when purchasing one eligible Yunker product (the same 4 items as Charm), and you’ll earn one stamp in the Lawson app campaign. Enter the campaign to receive one of six Halloween-themed wallpaper designs.
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| Entry and Purchase Period | October 13, 2026, 12:00 AM – October 26, 11:59 PM |
|---|---|
| Entry Period | October 14, 2026, 4:00 PM – November 2, 2026, 11:59 PM |
| Stamps Required | 1 stamp (choose 1 out of 6 per entry) |
| Download Deadline | Through November 2, 2026 |
| Details | Stamp Campaign Page |
* A Lawson ID and registered address are required to enter
* Stamps are awarded the afternoon after the purchase date
* Lawson Smartphone Register payments are not eligible
* Lawson Store 100, L Mini Mart, and certain stores are excluded
Hololive “Lawson Campaign” Collaboration Decorated Stores
The Lawson Shibuya Dogenzaka-ue Store will be the collaboration-themed store. The large towels and crinkly acrylic keychains, available for pre-order via @Loppi and HMV, will go on sale exclusively at this store ahead of other locations.
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| Store | Lawson Shibuya Dogenzaka-ue Store |
|---|---|
| Address | 19-1 Maruyama-cho, Shibuya-ku, Tokyo |
| Event Period | October 13, 2026, 10:00 AM – October 26, 2026, 8:00 PM |
| Store Details | Store Search Page |
*The decorative images are for illustrative purposes only and may differ from the actual decorations.
*At this store, the giveaway campaign and the sale of in-store merchandise begin at 10:00 AM.
*Please do not call the store to inquire about stock levels or other details.
*Visiting the store the day before or late at night, or reserving a spot near the store, is prohibited.
*Photography inside the store is not permitted
Big Towels (6 designs total)
These towels feature full-body illustrations of autumn outfits with the character’s name in Roman letters prominently displayed. Each towel is priced at 5,500 yen (tax included).
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Rustling Acrylic Keychains (6 Varieties Total)
These keychains feature Halloween costume illustrations with the word “CANDY” and names written in Roman letters. Each is priced at 2,200 yen (tax included).
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Hololive “Lawson Campaign” In-Store Merchandise
Original merchandise will be available in the comic and toy sections. Items will be available at select stores, and release dates vary by region.
| October 13 | Miyagi, Fukushima, Kanto, Chubu, Shiga, Osaka, Nara, Mie, Southern Kyoto, Eastern Hyogo |
|---|---|
| October 14 | Aomori, Akita, Iwate, Yamagata, Hokuriku, Wakayama, Northern Kyoto, Western Hyogo, Tokushima, Kagawa, Kochi, Tagomachi Store (Aomori) |
| October 15 | Hokkaido, Kyushu, Chugoku Region, Ehime, Gotsu-Keikawa Store (Shimane), Uchiko-Ikazaki Interchange Store (Ehime) |
| Acrylic Stands (12 varieties total) | 1,980 yen each |
|---|---|
| Pin Badges (12 varieties total, random selection) | 550 yen |
| Photo-style cards (12 varieties total, random) | 385 yen |
| Acrylic Keychains (6 varieties total, random) | 1,100 yen |
*Prices include tax
*For a list of participating stores, visit Merchandise Store Search; for acrylic keychains, see Acrylic Keychain Store Search
*Limited quantities; available while supplies last
*Please do not contact stores regarding which locations carry these items
*Do not open or inspect random items before purchase
Acrylic Stands (12 varieties total)
These are full-body acrylic stands featuring 6 Halloween costumes and 6 autumn outing outfits. The Halloween outfits feature pumpkin-themed bases, while the fall outing outfits feature bases with fallen leaves and the character’s name in Roman letters. At @Loppi and HMV, a set of two different outfits for the same character (3,960 yen).
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Pin Badges (12 Varieties Total)
The six Halloween costumes feature designs with names in Roman letters inside gold frames. The six autumn outing costumes feature head-and-shoulders illustrations matching those on the acrylic stands. A complete set of all 12 designs (6,600 yen) is available at @Loppi and HMV.
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Photo-Style Cards (12 Varieties Total)
There are 6 Halloween outfits and 6 “Autumn Outfits to Brighten Your Days.” The Halloween outfits feature a nameplate within a gold picture-frame-style border, while the autumn outfits feature names written in cursive. @ At Loppi and HMV, this is available as a complete set of all 12 designs (4,620 yen).
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Acrylic Keychains (6 Varieties Total)
These keychains feature illustrations of the characters’ fall outing outfits, along with the “hololive” logo and their names in cursive. A complete set of all 6 varieties is available at @Loppi and HMV for 6,600 yen.
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Hololive “Lawson Campaign” Pre-orders at @Loppi and HMV
Pre-orders are available at @Loppi and HMV&BOOKS online. The “Autumn Enjoyment Set,” acrylic stand panels, and large tapestries are pre-order-exclusive merchandise.
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| Order Period | October 13, 2026, 10:00 AM – November 16, 2026, 11:30 PM |
|---|---|
| Pickup Date | March 25, 2027 |
| Reservation Page | @Loppi Pre-order Page |
| Autumn Enjoyment Set (6 varieties total) | 13,200 yen each |
|---|---|
| Acrylic Stand Panels (6 varieties total) | 7, 700 yen |
| Large Tapestry (6 Varieties) | 9,900 yen each |
| Large Towel (6 Varieties) | 5,500 yen each |
| Crinkly Acrylic Keychains (6 Varieties) | 2,200 yen each |
| Acrylic Stand Set (6 designs total) | 3,960 yen each |
| Pin Badge Complete Set | 6,600 yen |
| Photo-Style Card Complete Set | 4,620 yen |
| Acrylic Keychain Complete Set | 6,600 yen |
*Prices include tax
*A “Pickup Barcode” sent via email or SMS after the pickup date is required for pickup
*The Big Towel and Shaka-Shaka Acrylic Keychain are also available at participating collaboration stores
Enjoy Fall to the Fullest Set (6 varieties total)
This set includes 5 items: a canvas board, a soup cup, cutlery, an acrylic bookmark, and a clear bottle. The canvas board features an illustration of a Halloween costume with a gold signature, and the soup cup comes with a bamboo lid.
Acrylic Stand Panels (6 Varieties Total)
These panels feature illustrations from the “Autumn Outfits That Brighten Your Day” series, each with a gold signature.
Large Tapestries (6 Designs Total)
These tapestries feature full-body illustrations of Halloween costumes framed in gold.
Big Towels (6 Varieties Total)
These are the same big towels that will be available for pre-sale at participating collaboration stores.
Rattling Acrylic Keychains (6 Varieties Total)
These are the same products as the rattling acrylic keychains available for pre-release at participating collaboration stores.
Acrylic Stand Set (6 Varieties Total)
This set combines two types of acrylic stands sold in stores: one featuring the same celebrity in a Halloween costume and the other in an autumn outing outfit.
Pin Badge Complete Set
This set includes all 12 types of pin badges, which are sold randomly in stores.
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Photo-Style Card Complete Set
This set includes all 12 types of photo-style cards, which are sold randomly in stores.
Acrylic Keychain Complete Set
This set includes all six types of acrylic keychains, which are sold randomly in stores.
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Lawson Prints from the Hololive “Lawson Campaign”
You can print original bromides with your favorite designs using the in-store multi-function copiers. The Halloween costumes feature a striped background, while the autumn outing outfits feature a checkered background design .
